SK
GEM-GEN2 – we have a new information system
Except interesting realizations, our DAGO team can show off another interesting thing. It is a unique tailor-made information system GEM of the second generation based on the Lotus Notes platform by IBM.
“In our company DAG…
Thanks for POPAI CE AWARDS 2016
On Thursday, 24th November, there took place this year´s POPAI Awards ceremony for the best advertisement means in the sphere of in-store communication. And just like last year, our company won most of the awards. We succeede…
DAGO as a partner of the POPAI HORECA research
The segment of hotels, restaurants, pubs, cafes and similar distribution chnnels often uses tools of the P.O.P. communication for a contact with customers. Their function and influence on the consumer behaviour, value of br…
Oral-B ’’boasts’’ of interactive S-in-S in Alza
Oral-B, the brand of needs for dental hygiene of the company Procter&Gamble prepared a new shop-in-shop display for electric toothbrushes for its customers in Alza showrooms. It features premium design, which in addition to…
Pampers attracts moms with its interactive module
Together with the company Procter & Gamble, we have devised how to make a children´s section environment, namely a section of disposable nappies, more attractive and how to educate shoppers. In the chain of Globus supermark…
Jack Daniel’s celebrated its 150th anniversary with original shelves in Tesco stores
On the occasion of the 150th anniversary of the foundation of the first Jack Daniel´s distiller, the company Brown-Forman prepared for its customers a campaign with the limited edition of Jack Daniel´s whiskey and premium pro…
Pet Center – store remodelling
Pet Center, the retailer of goods for pets, redesigns its stores and invites its customers to airier and more modern environment. The modernized concept of in-store design does not concern only newly opened stores, but also…
Original Metaxa party
Together with the company Rémy Cointreau, we came up with an idea how to make upcoming summer parties originally special. For its customers in Bratislava, the company offers a container Metaxa Partyhaus furnished as a livin…
Victory at POPAI Awards Paris for three of our projects
Paris, Prague 16th June 2016 – From this year´s prestigious European contest POPAI Awards Paris, three awards go to the Czech Republic, all of them for projects realized by our company. From France, we will bring one gold,…
Nescafé Dolce Gusto invites for a coffee with a new POP media
The company Nestlé prepared a new branding for coffee lovers and also a bigger package of the popular coffee – Nescafé Dolce Gusto. As a part of the complex support, we realized a modern and elegant display for our client w…
Dago carried off two gold prizes from the POPAI Awards
On Thursday, November 24th, the festive announcement of the results of the POPAI Awards took place, just like every year. In this competition, the best in-store communication projects on the domestic market are being awarded. This year too, Dago succeeded and won gold in two categories.
The first award, Dago won in the drugstore and cosmetics category, was for the implementation of shop-in-shops for the new range of Sensodyne Nourish toothpaste by GlaxoSmithKline. The aim of these shop-in-shops is to reach the younger generation both through a playful depiction of the tooth model and the product itself, as well as through factual and clear communication of all key benefits. On the circle around the display, there is a simple communication that conveys everything important in a nutshell. For the young generation, not only their health is important, but also time. Lengthy research of the product’s benefits is therefore not the priority. In accordance with the values and mind-set of this target group, the fact that the box, the tube, and the lid are made of recyclable materials and the paste itself is vegan is especially pleasing. As indicated by the green plant elements shown, it is now available in two unusual, surprising flavours: Aloe Vera and lemongrass.
You can learn more about the exhibition here.
The second award-winning project, in the electronics and IT products category, was the shop-in-shop for the leading globally operating company Hisense International, which is a manufacturer of smart technology products. The Hisense brand has been represented in the Czech Republic since 2015. It gave its products a truly fascinating display in the showroom of Alza store in Chrášťany. All of the presented appliances benefit tremendously from a place on a raised base, where these can be gracefully shown off in the best light. Information about individual appliances clearly displayed on the panels for each of them is a matter of fact. These are several exclusive islands and a display wall with a luminous logo of the brand. The right amount of elegance is added to the display by dark grey laminate in a matte finish in combination with wood in Charleston oak decor. The icing on the cake of this premium design is the light guide rails in turquoise, which is the colour of this brand.
You can watch the video of the implementation here.
Your team Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
