DAGO displays received two nominations for the SHOP! France Awards 2023
In this year's prestigious SHOP! France Awards (previously POPAI Awards Paris) we have two champions. There were nominated the Sensodyne Nourish shop-in-shop in the Health and Pharmaceuticals Category (cardboard POS) and the Christmas pallet display of Pilsner Urquell...
Radegast attracts by bitterness as well as light and sound effects. The new activation will hit the human senses
Already since January customers can see Radegast beer's new activations produced by Dago in cooperation with Plzeňský Prazdroj. For the production of a set of POS materials, several innovative elements were used so that the beer brand originating from Nošovice...
Marvel heroes call for competition in Coca-Cola’s in-store campaign
The collaboration between two iconic brands like Coca-Cola and Marvel calls for something special.
Christmas Summary: How did Dago cope with Christmas POSs?
Before Christmas, traders always have to work hard to replenish the displayed goods. The shopping spree attracts consumers to visit permanent stores where they buy gifts for their loved ones. But how to stand out in crowded sales areas and reach the largest possible...
Celebrate Christmas with a unique Pilsner Urquell activation
Festive dress, potato salad, fried carp and something good to drink. This is what a classic Christmas Eve dinner looks like in many Czech households. Premium beer is an essential part of Christmas, just like Christmas sweets. This is also why the Pilsner Urquell brand...
You can’t miss the iconic Pringles chips on the new shelves
Pringles chips are known not only for their perfect hyperbolic paraboloid shape, but also for their irresistible taste.
Semtex’s shop-in-shop promotes the new Kofola campaign and impresses with its virtual reality
The energy drink brand Semtex comes together with the communication agency Dago with new shop-in-shops customers can see in selected Albert hypermarkets.
A new winter edition that will give you wings: Red Bull with apple and fig flavours
Red Bull is back with a new seasonal edition of its energy drinks.
Fanta drinks are betting on Halloween
Although Halloween is not a typical Czech holiday, it is still a great opportunity for marketers to establish contact with customers in a way they cannot otherwise afford. There are no limits to imagination, and smartly thought-out and amusing POSs can significantly...
Autumn in Albert stores: Pilsner Urquell once again bets on the history and tradition
The producer of the popular Czech beer – Plzeňský Prazdroj - has joined forces with the communication agency Dago. Their joint work resulted in displays in the form of the Jubilee Pilsen Gate and customers could see them in the sales areas of Albert supermarkets and...
Dago carried off two gold prizes from the POPAI Awards

On Thursday, November 24th, the festive announcement of the results of the POPAI Awards took place, just like every year. In this competition, the best in-store communication projects on the domestic market are being awarded. This year too, Dago succeeded and won gold in two categories.
The first award, Dago won in the drugstore and cosmetics category, was for the implementation of shop-in-shops for the new range of Sensodyne Nourish toothpaste by GlaxoSmithKline. The aim of these shop-in-shops is to reach the younger generation both through a playful depiction of the tooth model and the product itself, as well as through factual and clear communication of all key benefits. On the circle around the display, there is a simple communication that conveys everything important in a nutshell. For the young generation, not only their health is important, but also time. Lengthy research of the product’s benefits is therefore not the priority. In accordance with the values and mind-set of this target group, the fact that the box, the tube, and the lid are made of recyclable materials and the paste itself is vegan is especially pleasing. As indicated by the green plant elements shown, it is now available in two unusual, surprising flavours: Aloe Vera and lemongrass.
You can learn more about the exhibition here.
The second award-winning project, in the electronics and IT products category, was the shop-in-shop for the leading globally operating company Hisense International, which is a manufacturer of smart technology products. The Hisense brand has been represented in the Czech Republic since 2015. It gave its products a truly fascinating display in the showroom of Alza store in Chrášťany. All of the presented appliances benefit tremendously from a place on a raised base, where these can be gracefully shown off in the best light. Information about individual appliances clearly displayed on the panels for each of them is a matter of fact. These are several exclusive islands and a display wall with a luminous logo of the brand. The right amount of elegance is added to the display by dark grey laminate in a matte finish in combination with wood in Charleston oak decor. The icing on the cake of this premium design is the light guide rails in turquoise, which is the colour of this brand.
You can watch the video of the implementation here.
Your team Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY