Pet Center – store remodelling

Pet Center, the retailer of goods for pets, redesigns its stores and invites its customers to airier and more modern environment. The modernized concept of in-store design does not concern only newly opened stores, but also all the existing 140 stores in the Czech Republic and Slovakia will gradually transform into the same style. Our DAGO team will take care of the new form of the stores and the actual realization.

“We want to be closer to our customers, so the new design is airy and it is possible to seen into the stores from afar already. The stores are designed to make people to feel comfortable there and enable them to orient within the wide assortment well,” said Kateřina Holnová, the Marketing Manager of Pet Center CZ.

Proposal of the new style for in-store design of the stores followed the new visual style of the Pet Center brand. Our task was to reflect the existing spatial layout and store equipment and use existing shelf system and other operational elements. This was the most demanding within the whole task – to find solution that would use the existing hardware and transform it into a modern space with minimum investments. At the same time, we wanted to bring lucidity and airiness into the stores, improve orientation of customers and a store atmosphere and thus strengthen the shopping experience.

The modern appearance of stores is ready for customers in newly opened stores in Jihlava and Přerov, and also in some stores in Prague. By the end of the year, there will be opened other ten entirely new stores and all the existing stores in the Czech Republic and Slovakia (totally 140 stores) will be transformed.

Your DAGO team

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