Original Metaxa party

Together with the company Rémy Cointreau, we came up with an idea how to make upcoming summer parties originally special. For its customers in Bratislava, the company offers a container Metaxa Partyhaus furnished as a living room to be rented during summer months for home parties just in the city centre. For our client, we created a 3D end caps and displays to support this campaign within the Tesco chain in the Slovak republic.
„Our consumer research in the Czech Republic shows that home parties are becoming increasingly popular and therefore we decided to provide customers with a unique experience. The in-store display promoting the campaign should attract customers and evoke a desire to experience something new,” said Aneta Vadóczová, Trade and Marketing Specialist of Rémy Cointreau.

We designed and realised an outstanding 3D end cap presenting the whole concept. The dominant element of the display is noticeable, contrasting graphics with a Metaxa bottle in the visual centre and a slogan „Recommended by everyone except neighbours”. The whole concept is supplemented with supply of Metaxa bottles located within the display and also with a simple graphics showing the process of preparing a good home party. The noticeable 3D display and LED backlighting should attract customers at first glance and evoke a feeling that it is something special. In our proposals we built on key visuals of the agency Made by Vaculik.

55 displays within the Tesco chain in the Slovak republic attract for mobile container Metaxa Partyhaus with 33m2 area to entertain comfortably 10 people and provide them with everything necessary for a good party. Customers can try an unconventional and perfect „home” party during the whole summer up to September in the Stone Square (Kamenné námestie) in Bratislava. You can find more about the container at www.partyhaus.sk.

Your DAGO team

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