SK
We Celebrate Success at Shop! Paris Awards 2025: Two Medals for Czech POP Design
The international Shop! Paris Awards competition is an annual celebration of in-store communication and design and is considered the most prestigious European contest for POS projects. Awards are presented by a professional jury composed of retail professionals,...
Hockey-themed POP media set from Fernet Stock and Republica captivates shoppers and sports fans alike
As part of the “What team are you drinking for?” campaign, STOCK Plzeň-Božkov relied on a strong mix of Czech national pride, the emotions connected to the Ice Hockey World Championship, and the iconic brands Božkov Republica and Fernet Stock. The key element of the...
DAGO Triumphs with L’Oréal Virtual Mirror Project on the International Stage
The L’Oréal Virtual Mirror project, which dominated the POPAI CE Awards in Prague in November 2024, is celebrating another major success. It has won a gold award at the prestigious international Shop! Global Awards 2025, specifically in the Beauty & Cosmetics –...
Playful Pallet Displays by DAGO Enticed Shoppers in Slovakia to Join the Fun
Unmissable Fanta with the Motto "Play with Any Color You Like" DAGO, in collaboration with the popular brand Fanta, brought not only a refreshing taste to stores but also a playful experience! Colorful shop-in-shop displays encouraged customers not only to purchase...
DAGO Brings the Magical Power of Kláštorná Kalcia Mineral Water to Stores
The Natural Power of Minerals in a Modern Form In selected Tesco hypermarkets, shoppers can step into the world of Kláštorná Kalcia natural mineral water, where the strength of nature meets modern design. This unique shop-in-shop concept presents the Kláštorná Kalcia...
Unique POP Medium Offers a Traditional Barrel-Style Experience
The Czech family company JIP Východočeská a.s. operates a retail store in Brno on Pražákova Street that is quite a rarity by local standards. On a sales floor of 6,000 m², customers can find an assortment of 19,500 items – from standard groceries to organic and farm...
POPAI Awards: An Evening Full of Success – We Won the Title of Absolute Winner
The festive announcement of the 16th annual POPAI Awards, which took place on November 28, 2024, at O2 Universum, recognized the best in-store communications of the year. For Dago, it was an unforgettable evening, as gold awards in three categories were topped off by...
Kofola Brings Energy to Explore the World with Semtex AIR, In-Store Communication Provided by Dago
Do you want to discover energy and experience the world? That’s exactly what the energy drink Semtex offers if you take part in the consumer contest called Journey Around the World. Kofola a.s. comes with the original campaign POP YOUR BUBBLE! and in-store...
Coca-Cola Brings Marvel Superheroes to Life and Dago Delivers the Experience Right at the Point of Sale
Beloved heroes have arrived on Earth thanks to the great collaboration between Coca-Cola and Marvel! This unique campaign is accompanied by an eye-catching in-store display, designed and executed by Dago. The main goal was to create an interactive space that captures...
Coca-Cola Cheers for Hockey and Is Absolutely Unmissable on Store Floors!
Coca-Cola is the beverage partner of Czech hockey, supporting women’s ice hockey and para hockey as well, but above all, it has a packed marketing calendar with the upcoming World Championship. This year, the championship will take place in May in Prague and Ostrava,...
Oral-B ’’boasts’’ of interactive S-in-S in Alza
Oral-B, the brand of needs for dental hygiene of the company Procter&Gamble prepared a new shop-in-shop display for electric toothbrushes for its customers in Alza showrooms. It features premium design, which in addition to its appearance and use of materials reflects by stimulating customer´s interaction with exposed product. Our DAGO team, the author of the display, used a mechanics, when gripping a toothbrush goes with augmented reality through a product spot and showing an actual customer reviews from Alza websites.
The main motivation for creating such a significant display was an effort to make customers to try those toothbrushes. ’’We wanted to provide consumers with an easy and accurate acquaintance with the product. In addition to this, they can also get a picture of the satisfaction of other customers and take advantage of their references for their purchase decisions,’’ says Andrej Murgaš, who is in charge of the dental products strategy within the company Procter&Gamble for the Czech and Slovak market. Within the display, there dominates a two meters high model of the new product GENIUS, which includes many advanced features and offers links to a mobile phone. So using the high-tech features suggested itself.
The display will be used on a long-term basis and Alza, as a key partner, provided an area of 9 m2 in showrooms in Prague and Bratislava. The realization, therefore, had to meet high expectations. 3D model of the novelty GENIUS uses a light indication of dental care modes like the real product. If a customer comes closer, the screens will invite him to gripe one of the toothbrushes. Then, the given product spot starts and it is also showing the Alza customer reviews of customers who recently bought such a toothbrush. ’’This display is unique in Europe and I believe that it will help to get a superior and deserved attention to the product novelty in the showroom,’’ says Andrej Murgaš.
The display proves its technological advancement in communication with shoppers and it also provides the brand with valuable data for marketing. The system monitors the frequency and time of each manipulation with exposed toothbrushes. These data are available in real time through the website interface and further used for planning sales promotions of the exposed assortment.
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