SK
A snowy Christmas with Pilsner beer? The ideal combination
An unusual shopping experience you don't often get to experience. The Christmas display for Plzeňský Prazdroj, however, did just that thanks to a unique combination of the Pilsner Urquell tradition and unusual technology. It can be seen in stores in the Czech Republic...
We take away eight awards from POPAI Awards 2023, including one gold!
This year's POPAI Awards brought us many smiles! In spite of the top and balanced competition, we have turned nominations several times. Of course, we were most pleased to win 1st place in the Lighting Communication category, where we shone with a premium endcap for...
Original POS media for the non-alcoholic segment by Kofola attracts both children and adults
From mid-September, shoppers can meet the new POS displays we have prepared for them in cooperation with the Kofola company at the sales areas of the Albert and Globus chains. Both Ondrášovka and Korunní are gaining attention in Globus hypermarkets as part of the...
Take a peek behind the scenes at DAGO and have fun with us
We are busy with work and preparing one exhibition after another. Quality work is a priority for us, but we consider relations between colleagues and a pleasant atmosphere to be equally important. We are all for fun and in between our duties we manage to have a good...
Unique coffee modules start the collaboration between J.J.Darboven and the Pekárna Martin chain.
At the beginning of the unique project, the idea was to equip the Pekárna Martin bakeries with modules for the range of coffees that the J.J.Darboven company has in its portfolio. It then approached us with the first assignment, which started a relatively long,...
We were there when the rum novelty Ron de Azur originated
For our long-term client STOCK Plzeň-Božkov, we prepared a set of POP media for the launch of a Panamanian rum called Ron de Azur. At first glance, it is clear that the design of POS materials provides customers with much more than just information about the product....
We came with gold and silver from the competition SHOP! Awards Paris 2023
On Thursday, June 15th, the SHOP! Awards Paris ceremony took place at a Gala Evening in Paris, formerly POPAI Awards Paris. Our nominated projects – both registered as realizations made of cardboard – were evaluated by the expert jury as follows: the gold was awarded...
The new premium lager Krušovice Bohém enters the stores spectacularly
Heineken Česká republika, a.s. is coming to the traditionally strong beer market with a new product, the premium lager Krušovice Bohém. From its name itself, it is clear that the solution to the presentation of the brand on the sales floor required creativity and...
Royal Crown Cola attracts the atmosphere of South America for refreshment and competition
In cooperation with Kofola a.s. we have prepared POS carriers for Royal Crown Cola in the Albert and Globus stores, which will allow shoppers to enjoy the peace and quietness of South America. Transferring yourself across the ocean is possible not only thanks to the...
The Slovak soft drink market will be enriched by a new product from Rajec Valley
DAGO in cooperation with Kofola a.s. breathes life into new products of the Rajec spring water brand in sales areas. Traditional Slovak herbs – sweet and sour Sea Buckthorn, delicious Marigold, and refreshing Mint – have been combined with real tea and bring an even...
Oral-B ’’boasts’’ of interactive S-in-S in Alza
Oral-B, the brand of needs for dental hygiene of the company Procter&Gamble prepared a new shop-in-shop display for electric toothbrushes for its customers in Alza showrooms. It features premium design, which in addition to its appearance and use of materials reflects by stimulating customer´s interaction with exposed product. Our DAGO team, the author of the display, used a mechanics, when gripping a toothbrush goes with augmented reality through a product spot and showing an actual customer reviews from Alza websites.
The main motivation for creating such a significant display was an effort to make customers to try those toothbrushes. ’’We wanted to provide consumers with an easy and accurate acquaintance with the product. In addition to this, they can also get a picture of the satisfaction of other customers and take advantage of their references for their purchase decisions,’’ says Andrej Murgaš, who is in charge of the dental products strategy within the company Procter&Gamble for the Czech and Slovak market. Within the display, there dominates a two meters high model of the new product GENIUS, which includes many advanced features and offers links to a mobile phone. So using the high-tech features suggested itself.
The display will be used on a long-term basis and Alza, as a key partner, provided an area of 9 m2 in showrooms in Prague and Bratislava. The realization, therefore, had to meet high expectations. 3D model of the novelty GENIUS uses a light indication of dental care modes like the real product. If a customer comes closer, the screens will invite him to gripe one of the toothbrushes. Then, the given product spot starts and it is also showing the Alza customer reviews of customers who recently bought such a toothbrush. ’’This display is unique in Europe and I believe that it will help to get a superior and deserved attention to the product novelty in the showroom,’’ says Andrej Murgaš.
The display proves its technological advancement in communication with shoppers and it also provides the brand with valuable data for marketing. The system monitors the frequency and time of each manipulation with exposed toothbrushes. These data are available in real time through the website interface and further used for planning sales promotions of the exposed assortment.
Your DAGO team
