A snowy Christmas with Pilsner beer? The ideal combination

An unusual shopping experience you don't often get to experience. The Christmas display for Plzeňský Prazdroj, however, did just that thanks to a unique combination of the Pilsner Urquell tradition and unusual technology. It can be seen in stores in the Czech Republic...

We take away eight awards from POPAI Awards 2023, including one gold!

This year's POPAI Awards brought us many smiles! In spite of the top and balanced competition, we have turned nominations several times. Of course, we were most pleased to win 1st place in the Lighting Communication category, where we shone with a premium endcap for...

Take a peek behind the scenes at DAGO and have fun with us

We are busy with work and preparing one exhibition after another. Quality work is a priority for us, but we consider relations between colleagues and a pleasant atmosphere to be equally important. We are all for fun and in between our duties we manage to have a good...

We were there when the rum novelty Ron de Azur originated

For our long-term client STOCK Plzeň-Božkov, we prepared a set of POP media for the launch of a Panamanian rum called Ron de Azur. At first glance, it is clear that the design of POS materials provides customers with much more than just information about the product....

“Cirkulka” by Kofola reflects sustainability in the production of POS

Kofola ČeskoSlovensko has introduced its traditional drinks Kofola, Vinea, and Rajec in returnable bottles to the retail network this year. It is another in a series of sustainable activities that prove that the company is not indifferent to the care of nature. In the case of “Cirkulka”, moreover, it did not focus only on the packaging itself, but also sustainable POS materials.

After several months of preparations, Kofola is coming up with the Cirkulka project, which offers a packaging alternative for all those who do not want to buy soft drinks in disposable packaging or are looking for sustainable solutions.

Kofola usually supplies returnable glass bottles to gastronomy. The online retailer Rohlík.cz and selected Tesco retail stores in the Czech Republic and Slovakia became a new distribution channel for returnable litre glass bottles. Just for these stores, the communication agency Dago, together with Kofola, prepared a POS display set created with a combination of honeycomb and cardboard. “We wanted to prepare a premium display for Cirkulka,” explains Daniela Dlouhá, Kofola’s Trade Marketing Manager. “We are glad that we, together with Dago, have managed to find a balance between creating the right educational visibility and, at the same time, combining it with an ecological approach.”


The display must maintain extreme loads

In the production of the display, we have considered the extreme loads that the displays have to withstand. The display is filled with litre glass bottles and empty crates, in which consumers can combine popular drinks from Kofola, Vinea, and Rajec. “The Cirkulka is a new way of packaging that consumers have to get used to. Unlike other innovations, it is crucial for it to communicate its story and the benefits it brings,” says Vojtěch Kolmaš, Kofola’s Senior Brand Manager, adding: “In addition to returnable packaging and recycled plastic crates, we also focused on POS materials.”

In order to meet the issue of sustainability, attention was also paid to the reduction of waste material, which was also supported by the use of FCS-certified cardboard supporting environmentally friendly, socially beneficial, and economically viable forest management.

In total, Dago produced 56 single-pallet displays intended only for Slovak stores, 12 pieces of grips in the size of a single pallet, and 7 two-pallet displays produced for the Czech retail market. A total of 3 two-pallet displays were decorated with Holofan, thanks to which Kofola’s circular novelty and the functioning of the entire bottle recycling process will also be presented in the 3D video.

Your team Dago 

OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY

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