New job orders require new and larger premises – that is why in April we opened a new assembly hall, which is located just a short distance from our Headquarters in Zdice.
How to inform customers that Birell Světlý represents an improved recipe after thirty years?
Three years ago, we produced, at first glance, ordinary metal displays for the company AkzoNobel, which sells decorative paints. Since then, we have been working with them regularly.
Easter is another time for traders right after Christmas when they can let their imagination run riot and cut a dash with some imaginative display.
Last year, we recorded a 40% increase in turnover in cardboard projects.
Tullamore D.E.W. Honey was launched into the market last autumn.
The distillery “Palírna U Zeleného stromu” shows a distilling house and attracts to the taste of new Heffron rum
In recent weeks, the Dago communication agency has carried out several realizations for the products of the Czech liqueur distillery “Palírna U Zeleného stromu”.
What happened in the POS communication market during the pandemic crisis and why we are now stronger and more efficient.
Cheese from “Veselá kráva” and popular snacks “Sýr a Křup” attract the attention of almost all passers-by these days. Dago has created a new shop-in-shop for the company “BEL sýry”.
Vitana and Hamé products already take a traditional position in Czech households.
“Cirkulka” by Kofola reflects sustainability in the production of POS
Kofola ČeskoSlovensko has introduced its traditional drinks Kofola, Vinea, and Rajec in returnable bottles to the retail network this year. It is another in a series of sustainable activities that prove that the company is not indifferent to the care of nature. In the case of “Cirkulka”, moreover, it did not focus only on the packaging itself, but also sustainable POS materials.
After several months of preparations, Kofola is coming up with the Cirkulka project, which offers a packaging alternative for all those who do not want to buy soft drinks in disposable packaging or are looking for sustainable solutions.
Kofola usually supplies returnable glass bottles to gastronomy. The online retailer Rohlík.cz and selected Tesco retail stores in the Czech Republic and Slovakia became a new distribution channel for returnable litre glass bottles. Just for these stores, the communication agency Dago, together with Kofola, prepared a POS display set created with a combination of honeycomb and cardboard. “We wanted to prepare a premium display for Cirkulka,” explains Daniela Dlouhá, Kofola’s Trade Marketing Manager. “We are glad that we, together with Dago, have managed to find a balance between creating the right educational visibility and, at the same time, combining it with an ecological approach.”
In the production of the display, we have considered the extreme loads that the displays have to withstand. The display is filled with litre glass bottles and empty crates, in which consumers can combine popular drinks from Kofola, Vinea, and Rajec. “The Cirkulka is a new way of packaging that consumers have to get used to. Unlike other innovations, it is crucial for it to communicate its story and the benefits it brings,” says Vojtěch Kolmaš, Kofola’s Senior Brand Manager, adding: “In addition to returnable packaging and recycled plastic crates, we also focused on POS materials.”
In order to meet the issue of sustainability, attention was also paid to the reduction of waste material, which was also supported by the use of FCS-certified cardboard supporting environmentally friendly, socially beneficial, and economically viable forest management.
In total, Dago produced 56 single-pallet displays intended only for Slovak stores, 12 pieces of grips in the size of a single pallet, and 7 two-pallet displays produced for the Czech retail market. A total of 3 two-pallet displays were decorated with Holofan, thanks to which Kofola’s circular novelty and the functioning of the entire bottle recycling process will also be presented in the 3D video.
Your team Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY