SK
A car drives out of the Heineken pallet island
Flashing lights, illuminated tube, and 3D effects – these are the most distinctive elements of our pallet island for Zlatý Bažant radlers, which are now catching attention in Slovak stores. Among other things, the display has a relatively unusual function of prompt rebranding.
Cola by Birell placed under a rooster
“It would be great to come closer and take a can,” say customers who have already seen our end cap for the new Cola by Birell in Czech stores. And that is all right! This display wants to stimulate curiosity and the desire to discover.
The Cappy end cap allures you for breakfast
What could be better than starting each day with a delicious breakfast, which includes fresh fruit juice on the table? Our new end cap, we made for Cappy drinks, communicates such a message. It attracts passers-by in a store with its classic materials, stylish lighting and real food.
New office launched in Slovakia
In May, we are opening our first branch office in Slovakia. We have been active in Slovakia since 2018, when one project manager has been working there. The number of customers increased since then, so opening a new office proved to be a logical step.
We produce an adapter “Nakliku”. It minimizes virus transmission
Door handles are a place where large number of bacteria and harmful substances cumulate. So it is important for people to touch these places as little as possible. In cooperation with Tomas Bata University in Zlin, we have developed a special plastic adapter, thanks to which you can open doors with handles by your forearm. Due to the principle of its use, this invention is called “Nakliku”.
Canon shop-in-shop in Ljubljana
The Canon camera manufacturer sells its products in the Czech Republic as well as in more than two hundred other countries. It operates also in Slovenia looking for a way how to introduce its portfolio of printers and cameras to the public. Therefore, it has implemented a design promo-stall to support the displayed goods directly at the point of sale.
With Big Shock! to Dakar Rally
A competition for a ride in the truck, which participates in the world-famous Dakar Rally, is here! The Limited Edition of the Big Shock! energy drink, for which we have designed an end cap and a pallet island display, refers to this competition.
Two best realizations in POP STAR 2019 competition were ours
We regularly participate with our projects in the competition of the Místoprodeje.cz portal for the best in-store realization of the month and we are being successful in it. That is why we are pleased that we have succeeded within the overall assessment for 2019, as our displays won the first and the second positions in the POP STAR competition.
Tullamore D.E.W. gets new bars viewing to Ireland
Customers can find the popular Irish whiskey Tullamore D.E.W. in new bars now. However, we are not talking about a bar in terms of a pub, we are talking about a pallet display we produced and placed into Czech and Slovak retail chains. The distributor of this whiskey, Mast-Jaegermeister, has presented a redesigned visual identity to attract a younger target audience.
The display for Jägermeister showed a hologram for the first time in the Czech in-store communication
Fans of the popular Jägermeister alcoholic beverage could compete for 210 Xboxes and virtual reality since October. Our palette island with a hologram as its key element has raised awareness of this event.
Children and adults will love the new display “Veselá kráva” by Dago
Cheese from “Veselá kráva” and popular snacks “Sýr a Křup” attract the attention of almost all passers-by these days. Dago has created a new shop-in-shop for the company “BEL sýry”. The customer’s assignment was to create a very creative pallet display that would support the image of the “Veselá kráva” brand and at the same time offer a sufficient supply for the products offered by this brand.
The shop-in-shop aimed to attract and allure mainly small children, which is not typical in the dairy segment. The team of DAGO graphic designers welcomed this change and created the concept, which can be seen in Kaufland store in Prague – Vypich since September 2021 and in Kaufland store in Olomouc – Hněvotínská since October. „For the production of the display for the company BEL Sýry Česko a.s. we used carefully selected types of recyclable plastics with regard to the required properties. Some parts of the display require hardness, others flexibility and resistance to load or bending,” explains Jakub Petráš, the Project Manager from Dago.
The plastic solution of the pallet display offers excellent availability of both products – “Veselá kráva” cheese and “Sýr a Křup” snacks. Customers can take them from all sides. “We were very interested in how skilfully the agency interconnected the display and communication of both brands, as well as in the implementation of interactive elements. At the same time, the display has sufficient capacity for placing goods, which is also quite important,” says Dagmar Petříčková, the Trade Manager from BEL Sýry.
Small shoppers are attracted to the display with the possibility to have fun composing pictures, either in the form of the “Veselá kráva” logo on red and white cubes or in the form of photos of active children on rotary cylinders. “On the very first day during the installation, we witnessed the interest of several children who responded to the display and began to examine it,” Jakub Petráš comments on the display.
The cylinders themselves consist of three pieces and contain nine different motives for composing. They were made and tested to be 100% safe for children. When visiting the stores, we see that shopping parents are interested in the display and the children like to compose pictures on it. We are very pleased about that,” adds Dagmar Petříčková.
The whole concept is also ready for a light version with a backlit logo, illuminated shelves, and eventually an LCD display. Thanks to its creative and entertaining part, the display is gaining the attention of children and subsequently their parents. The responses from both the retail chain and the client are very positive and, above all, the functionality of the design is being emphasized.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
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