Becherovka from Karlovy Vary has decided to show people from all over the world the best from its portfolio. For this purpose, it uses our shop-in-shop located in a busy place at Prague Airport. Passers-by can even smell some of the herbs from which the well-known alcoholic liqueur is made.
Many restaurants in Czech and Slovak will look much better. They will welcome their guests in newly equipped outdoor and indoor spaces we created for Coca-Cola. We placed emphasis on sustainable development and natural materials.
Flashing lights, illuminated tube, and 3D effects – these are the most distinctive elements of our pallet island for Zlatý Bažant radlers, which are now catching attention in Slovak stores. Among other things, the display has a relatively unusual function of prompt rebranding.
“It would be great to come closer and take a can,” say customers who have already seen our end cap for the new Cola by Birell in Czech stores. And that is all right! This display wants to stimulate curiosity and the desire to discover.
What could be better than starting each day with a delicious breakfast, which includes fresh fruit juice on the table? Our new end cap, we made for Cappy drinks, communicates such a message. It attracts passers-by in a store with its classic materials, stylish lighting and real food.
In May, we are opening our first branch office in Slovakia. We have been active in Slovakia since 2018, when one project manager has been working there. The number of customers increased since then, so opening a new office proved to be a logical step.
Door handles are a place where large number of bacteria and harmful substances cumulate. So it is important for people to touch these places as little as possible. In cooperation with Tomas Bata University in Zlin, we have developed a special plastic adapter, thanks to which you can open doors with handles by your forearm. Due to the principle of its use, this invention is called “Nakliku”.
The Canon camera manufacturer sells its products in the Czech Republic as well as in more than two hundred other countries. It operates also in Slovenia looking for a way how to introduce its portfolio of printers and cameras to the public. Therefore, it has implemented a design promo-stall to support the displayed goods directly at the point of sale.
A competition for a ride in the truck, which participates in the world-famous Dakar Rally, is here! The Limited Edition of the Big Shock! energy drink, for which we have designed an end cap and a pallet island display, refers to this competition.
We regularly participate with our projects in the competition of the Místoprodeje.cz portal for the best in-store realization of the month and we are being successful in it. That is why we are pleased that we have succeeded within the overall assessment for 2019, as our displays won the first and the second positions in the POP STAR competition.
Tullamore D.E.W. gets new bars viewing to Ireland
Customers can now find the popular Irish whiskey Tullamore D.E.W. in new bars. However, we are not talking about a bar in terms of a pub, we are talking about a pallet display we produced and placed into Czech and Slovak retail chains. The distributor of this whiskey, Mast-Jaegermeister, has thus presented a redesigned visual identity to attract younger a target audience.
The big TV campaign, on-trade and the new visual identity are supposed to rejuvenate the brand and bring it closer to people around the age of 25 years. “We want to explain what “blend” means and to highlight Tullamore D.E.W. as a blended whiskey that wants to build the fame of the blend in whiskey as well as in life,” explains Lenka Horníková, the Trade Marketing Channel Specialist in Mast-Jaegermeister.
We have designed the pallet island as a miniature bar, which is based on its aim. “We want to attract younger consumers who have a bunch of friends to go to bar and clubs with. We show them that our whiskey is a great choice for such occasions,” adds Lenka Horníková.
The two-pallet display, shoppers might have seen in Albert, Globus and Makro stores and in Slovakia also in Tesco stores, has been produced completely from economical cardboard. The only exception are glasses, hanging lamps with rounded shades, plastic imitations of ice cubes, a wooden chair or a bell – in reality used by a barman when getting a big tip or someone orders a large round. All these real elements give customers the feeling of being at the bar and buying a drink. These elements draw them into the moment of consumption.
From Makro all the way to Ireland
In addition to the smaller pallet islands, we also made a special permanent shop-in-shop for Tullamore D.E.W. The only piece of this display was designed for the Prague Makro store – Černý Most. However, its appearance and goals are different from the previous application. “The secondary target group for us were owners of gastronomic businesses, who offer it to their customers. We also wanted to give them our long-term vision and unforgettably differentiate ourselves from our competitors. This corresponds to the look of the shop-in-shop and the chosen store,” describes Márk Zala, the Trade Marketing Specialist from Mast-Jaegermeister, who managed this parallel project.
Technically, it is a large six-pallet construction made of honeycomb and wood combined with real objects. Shoppers can sit into leather chairs, while bottles of whiskey for sale stand displayed on a decent metal table. A large wooden barrel, in which the precious drink matures for many years, dominates to the right side of the shop-in-shop.
On the left, there is a stylish cascading display with bottles of whiskey arranged in rows and ready for shoppers to buy them. The view through the window, which is attached to the rear wall, proves to be another way to refer to the brand and bring it closer to customers. The printed photo shows a distillery in Tullamore, Ireland, where world-famous whiskey has been produced. It shows the factory from a special angle, so it looks like people standing in our improvised bar are looking through the window directly at the factory. They just feel like being right there.
The only obstacle within the production was the limiting height of the display. The conditions of the stores limit it, but at the same time it was necessary to reach a certain height so that the appearance of the bar has been preserved. “We have found a solution suitable for different sales channels. Bars in stores attracted the attention of not only customers but also our business partners, which we rate positively,” concludes Lenka Horníková.
Your Dago Team