In this year's prestigious SHOP! France Awards (previously POPAI Awards Paris) we have two champions. There were nominated the Sensodyne Nourish shop-in-shop in the Health and Pharmaceuticals Category (cardboard POS) and the Christmas pallet display of Pilsner Urquell...
Radegast attracts by bitterness as well as light and sound effects. The new activation will hit the human senses
Already since January customers can see Radegast beer's new activations produced by Dago in cooperation with Plzeňský Prazdroj. For the production of a set of POS materials, several innovative elements were used so that the beer brand originating from Nošovice...
The collaboration between two iconic brands like Coca-Cola and Marvel calls for something special.
Before Christmas, traders always have to work hard to replenish the displayed goods. The shopping spree attracts consumers to visit permanent stores where they buy gifts for their loved ones. But how to stand out in crowded sales areas and reach the largest possible...
Festive dress, potato salad, fried carp and something good to drink. This is what a classic Christmas Eve dinner looks like in many Czech households. Premium beer is an essential part of Christmas, just like Christmas sweets. This is also why the Pilsner Urquell brand...
Pringles chips are known not only for their perfect hyperbolic paraboloid shape, but also for their irresistible taste.
On Thursday, November 24th, the festive announcement of the results of the POPAI Awards took place, just like every year.
The energy drink brand Semtex comes together with the communication agency Dago with new shop-in-shops customers can see in selected Albert hypermarkets.
Red Bull is back with a new seasonal edition of its energy drinks.
Although Halloween is not a typical Czech holiday, it is still a great opportunity for marketers to establish contact with customers in a way they cannot otherwise afford. There are no limits to imagination, and smartly thought-out and amusing POSs can significantly...
Children and adults will love the new display “Veselá kráva” by Dago
Cheese from “Veselá kráva” and popular snacks “Sýr a Křup” attract the attention of almost all passers-by these days. Dago has created a new shop-in-shop for the company “BEL sýry”. The customer’s assignment was to create a very creative pallet display that would support the image of the “Veselá kráva” brand and at the same time offer a sufficient supply for the products offered by this brand.
The shop-in-shop aimed to attract and allure mainly small children, which is not typical in the dairy segment. The team of DAGO graphic designers welcomed this change and created the concept, which can be seen in Kaufland store in Prague – Vypich since September 2021 and in Kaufland store in Olomouc – Hněvotínská since October. „For the production of the display for the company BEL Sýry Česko a.s. we used carefully selected types of recyclable plastics with regard to the required properties. Some parts of the display require hardness, others flexibility and resistance to load or bending,” explains Jakub Petráš, the Project Manager from Dago.
The plastic solution of the pallet display offers excellent availability of both products – “Veselá kráva” cheese and “Sýr a Křup” snacks. Customers can take them from all sides. “We were very interested in how skilfully the agency interconnected the display and communication of both brands, as well as in the implementation of interactive elements. At the same time, the display has sufficient capacity for placing goods, which is also quite important,” says Dagmar Petříčková, the Trade Manager from BEL Sýry.
Small shoppers are attracted to the display with the possibility to have fun composing pictures, either in the form of the “Veselá kráva” logo on red and white cubes or in the form of photos of active children on rotary cylinders. “On the very first day during the installation, we witnessed the interest of several children who responded to the display and began to examine it,” Jakub Petráš comments on the display.
The cylinders themselves consist of three pieces and contain nine different motives for composing. They were made and tested to be 100% safe for children. When visiting the stores, we see that shopping parents are interested in the display and the children like to compose pictures on it. We are very pleased about that,” adds Dagmar Petříčková.
The whole concept is also ready for a light version with a backlit logo, illuminated shelves, and eventually an LCD display. Thanks to its creative and entertaining part, the display is gaining the attention of children and subsequently their parents. The responses from both the retail chain and the client are very positive and, above all, the functionality of the design is being emphasized.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY