Marvel heroes call for competition in Coca-Cola’s in-store campaign
The collaboration between two iconic brands like Coca-Cola and Marvel calls for something special.
You can’t miss the iconic Pringles chips on the new shelves
Pringles chips are known not only for their perfect hyperbolic paraboloid shape, but also for their irresistible taste.
Dago carried off two gold prizes from the POPAI Awards
On Thursday, November 24th, the festive announcement of the results of the POPAI Awards took place, just like every year.
Semtex’s shop-in-shop promotes the new Kofola campaign and impresses with its virtual reality
The energy drink brand Semtex comes together with the communication agency Dago with new shop-in-shops customers can see in selected Albert hypermarkets.
A new winter edition that will give you wings: Red Bull with apple and fig flavours
Red Bull is back with a new seasonal edition of its energy drinks.
Fanta drinks are betting on Halloween
Although Halloween is not a typical Czech holiday, it is still a great opportunity for marketers to establish contact with customers in a way they cannot otherwise afford. There are no limits to imagination, and smartly thought-out and amusing POSs can significantly...
Autumn in Albert stores: Pilsner Urquell once again bets on the history and tradition
The producer of the popular Czech beer – Plzeňský Prazdroj - has joined forces with the communication agency Dago. Their joint work resulted in displays in the form of the Jubilee Pilsen Gate and customers could see them in the sales areas of Albert supermarkets and...
We won gold at POPAI AWARDS PARIS
The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.
Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
The Dago agency took care of the unmissable entry of Natura into the Slovak market
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
The display for Jägermeister showed a hologram for the first time in the Czech in-store communication
Fans of the popular Jägermeister alcoholic beverage could compete for 210 Xboxes and virtual reality since October. Our palette island with a hologram as its key element has raised awareness of this event.
The display attracted a wide range of shoppers above the age of 18 years. “Our vision combined three requirements: to create an in-store communication level that would attract attention in crowded stores, convey the main message of the competition and, at the same time, be based on the brand identity,” resumes Lenka Horníková, the Trade Marketing Channel Specialist at Mast-Jaegermeister.
Twenty-five pieces of this unique P.O.P. application have been developed in various configurations: end caps, two-pallet displays and four-pallet displays. You can see them in Ahold, Globus and Tesco retail chains throughout the Czech Republic and Slovakia.
The hours of hard work paid off
Undoubtedly, the most eye-catching element of the display was the holographic projection of a deer, which brings it into the virtual reality. “Among other things, our brand shows also innovativeness and effort to promote new ways of hunting the best experiences. Therefore, when we get acquainted with the hologram, we were clear that we wanted to bring this innovative technology to the Czech-Slovak retail,” comments Lenka Horníková.
It consists of rotating blades with a row of LEDs. One minute video loop is being transferred to them. The deer modelation took countless hours. We couldn’t use a live model. The only source material we had was a key visual from the client. When programming we had to pay special attention to every detail. For example the muscles on deer’s legs, which move as it walks, took a lot of our effort.
In addition, customers will discover other eye-catching features. Deer heads peek out from the central circle at its sides, which is another way to incorporate the client’s central motif. We made them using the engraving method, during which the deer outlines are being engraved into the plexiglass plate and subsequently highlighted backlighting them. An important attribute is also a built-in freezer from which the customer can take a beverage frozen to the recommended temperature of -18 ˚C.
We strongly believe that there will be more and more clients wishing to follow the path of innovation similar to this project. The whole activation attracted attention and evoked positive emotions of shoppers. In addition, it also succeeded when judged by experts as it became the absolute winner of the POPAI Awards. Moreover, the Místoprodeje.cz portal chose it as the best implementation in October and the display also won its annual competition POP STAR.
Your Dago team