Becherovka from Karlovy Vary has decided to show people from all over the world the best from its portfolio. For this purpose, it uses our shop-in-shop located in a busy place at Prague Airport. Passers-by can even smell some of the herbs from which the well-known alcoholic liqueur is made.
Many restaurants in Czech and Slovak will look much better. They will welcome their guests in newly equipped outdoor and indoor spaces we created for Coca-Cola. We placed emphasis on sustainable development and natural materials.
“It would be great to come closer and take a can,” say customers who have already seen our end cap for the new Cola by Birell in Czech stores. And that is all right! This display wants to stimulate curiosity and the desire to discover.
What could be better than starting each day with a delicious breakfast, which includes fresh fruit juice on the table? Our new end cap, we made for Cappy drinks, communicates such a message. It attracts passers-by in a store with its classic materials, stylish lighting and real food.
In May, we are opening our first branch office in Slovakia. We have been active in Slovakia since 2018, when one project manager has been working there. The number of customers increased since then, so opening a new office proved to be a logical step.
Door handles are a place where large number of bacteria and harmful substances cumulate. So it is important for people to touch these places as little as possible. In cooperation with Tomas Bata University in Zlin, we have developed a special plastic adapter, thanks to which you can open doors with handles by your forearm. Due to the principle of its use, this invention is called “Nakliku”.
The Canon camera manufacturer sells its products in the Czech Republic as well as in more than two hundred other countries. It operates also in Slovenia looking for a way how to introduce its portfolio of printers and cameras to the public. Therefore, it has implemented a design promo-stall to support the displayed goods directly at the point of sale.
A competition for a ride in the truck, which participates in the world-famous Dakar Rally, is here! The Limited Edition of the Big Shock! energy drink, for which we have designed an end cap and a pallet island display, refers to this competition.
We regularly participate with our projects in the competition of the Místoprodeje.cz portal for the best in-store realization of the month and we are being successful in it. That is why we are pleased that we have succeeded within the overall assessment for 2019, as our displays won the first and the second positions in the POP STAR competition.
Customers can find the popular Irish whiskey Tullamore D.E.W. in new bars now. However, we are not talking about a bar in terms of a pub, we are talking about a pallet display we produced and placed into Czech and Slovak retail chains. The distributor of this whiskey, Mast-Jaegermeister, has presented a redesigned visual identity to attract a younger target audience.
A car drives out of the Heineken pallet island
The display highlights a summer consumer competition in which customers can win a hybrid car and another 500 prizes. “Our effort is to make shopping for the target group, which in this case is very broad, more attractive, and more pleasant. That is why we designed the display to impress not only lovers of radlers, but also those who buy radler for someone else, and they will be attracted especially by an attractive win,” explains Lukáš Maťko, the Trade Marketing Manager from Heineken Slovakia.
The appearance of the pallet island is based primarily on a constant key visual. Its upper part is dominated by a blue light tunnel, of which a car model drives out, evoking a feeling of three-dimensionality. “We wanted the island in the sales area to stand out among the others. We needed the message to be clear and striking for customers at first glance and to involve them in the competition. Over time, we can see that thanks to appropriately interconnected interactive elements and lively design, we succeeded,” says Ivana Krajčiová from Heineken Slovakia, who was in charge of this project.
To fit the island into the sales area and meet the parameters of the store, it is not accessible from all sides as usual. Instead, it has an unusual rear wall thanks to which it takes less space. Anyway, we did not have to reduce the area where the radler cans are displayed.
Technically, this permanent island is adaptable so that it can be rebranded if necessary. “This is the first display with this useful feature that has appeared on the Slovak market. If the manufacturer decides that he wants to promote another type of goods, the display can be adapted in a few simple steps, very cheaply and promptly.
The pallet island now attracts customers in 20 selected Tesco stores, for example in Bratislava, Nitra, or Banská Bystrica. “Once installed in stores, we encounter a variety of reactions – from the usual ones, when people want to know details about the competition, to the more skeptical ones, when the customer says: ‘We can never win a car.’ The fact is that the display attracts attention, shoppers do not overlook it and they stop at it,” adds Lukáš Maťko.
Your Dago Team