SK
A snowy Christmas with Pilsner beer? The ideal combination
An unusual shopping experience you don't often get to experience. The Christmas display for Plzeňský Prazdroj, however, did just that thanks to a unique combination of the Pilsner Urquell tradition and unusual technology. It can be seen in stores in the Czech Republic...
We take away eight awards from POPAI Awards 2023, including one gold!
This year's POPAI Awards brought us many smiles! In spite of the top and balanced competition, we have turned nominations several times. Of course, we were most pleased to win 1st place in the Lighting Communication category, where we shone with a premium endcap for...
Original POS media for the non-alcoholic segment by Kofola attracts both children and adults
From mid-September, shoppers can meet the new POS displays we have prepared for them in cooperation with the Kofola company at the sales areas of the Albert and Globus chains. Both Ondrášovka and Korunní are gaining attention in Globus hypermarkets as part of the...
Take a peek behind the scenes at DAGO and have fun with us
We are busy with work and preparing one exhibition after another. Quality work is a priority for us, but we consider relations between colleagues and a pleasant atmosphere to be equally important. We are all for fun and in between our duties we manage to have a good...
Unique coffee modules start the collaboration between J.J.Darboven and the Pekárna Martin chain.
At the beginning of the unique project, the idea was to equip the Pekárna Martin bakeries with modules for the range of coffees that the J.J.Darboven company has in its portfolio. It then approached us with the first assignment, which started a relatively long,...
We were there when the rum novelty Ron de Azur originated
For our long-term client STOCK Plzeň-Božkov, we prepared a set of POP media for the launch of a Panamanian rum called Ron de Azur. At first glance, it is clear that the design of POS materials provides customers with much more than just information about the product....
We came with gold and silver from the competition SHOP! Awards Paris 2023
On Thursday, June 15th, the SHOP! Awards Paris ceremony took place at a Gala Evening in Paris, formerly POPAI Awards Paris. Our nominated projects – both registered as realizations made of cardboard – were evaluated by the expert jury as follows: the gold was awarded...
The new premium lager Krušovice Bohém enters the stores spectacularly
Heineken Česká republika, a.s. is coming to the traditionally strong beer market with a new product, the premium lager Krušovice Bohém. From its name itself, it is clear that the solution to the presentation of the brand on the sales floor required creativity and...
Royal Crown Cola attracts the atmosphere of South America for refreshment and competition
In cooperation with Kofola a.s. we have prepared POS carriers for Royal Crown Cola in the Albert and Globus stores, which will allow shoppers to enjoy the peace and quietness of South America. Transferring yourself across the ocean is possible not only thanks to the...
The Slovak soft drink market will be enriched by a new product from Rajec Valley
DAGO in cooperation with Kofola a.s. breathes life into new products of the Rajec spring water brand in sales areas. Traditional Slovak herbs – sweet and sour Sea Buckthorn, delicious Marigold, and refreshing Mint – have been combined with real tea and bring an even...
A car drives out of the Heineken pallet island
The display highlights a summer consumer competition in which customers can win a hybrid car and another 500 prizes. “Our effort is to make shopping for the target group, which in this case is very broad, more attractive, and more pleasant. That is why we designed the display to impress not only lovers of radlers, but also those who buy radler for someone else, and they will be attracted especially by an attractive win,” explains Lukáš Maťko, the Trade Marketing Manager from Heineken Slovakia.
The appearance of the pallet island is based primarily on a constant key visual. Its upper part is dominated by a blue light tunnel, of which a car model drives out, evoking a feeling of three-dimensionality. “We wanted the island in the sales area to stand out among the others. We needed the message to be clear and striking for customers at first glance and to involve them in the competition. Over time, we can see that thanks to appropriately interconnected interactive elements and lively design, we succeeded,” says Ivana Krajčiová from Heineken Slovakia, who was in charge of this project.
To fit the island into the sales area and meet the parameters of the store, it is not accessible from all sides as usual. Instead, it has an unusual rear wall thanks to which it takes less space. Anyway, we did not have to reduce the area where the radler cans are displayed.
Technically, this permanent island is adaptable so that it can be rebranded if necessary. “This is the first display with this useful feature that has appeared on the Slovak market. If the manufacturer decides that he wants to promote another type of goods, the display can be adapted in a few simple steps, very cheaply and promptly.
The pallet island now attracts customers in 20 selected Tesco stores, for example in Bratislava, Nitra, or Banská Bystrica. “Once installed in stores, we encounter a variety of reactions – from the usual ones, when people want to know details about the competition, to the more skeptical ones, when the customer says: ‘We can never win a car.’ The fact is that the display attracts attention, shoppers do not overlook it and they stop at it,” adds Lukáš Maťko.
Your Dago Team
