Flashing lights, illuminated tube, and 3D effects – these are the most distinctive elements of our pallet island for Zlatý Bažant radlers, which are now catching attention in Slovak stores. Among other things, the display has a relatively unusual function of prompt rebranding.
“It would be great to come closer and take a can,” say customers who have already seen our end cap for the new Cola by Birell in Czech stores. And that is all right! This display wants to stimulate curiosity and the desire to discover.
What could be better than starting each day with a delicious breakfast, which includes fresh fruit juice on the table? Our new end cap, we made for Cappy drinks, communicates such a message. It attracts passers-by in a store with its classic materials, stylish lighting and real food.
In May, we are opening our first branch office in Slovakia. We have been active in Slovakia since 2018, when one project manager has been working there. The number of customers increased since then, so opening a new office proved to be a logical step.
Door handles are a place where large number of bacteria and harmful substances cumulate. So it is important for people to touch these places as little as possible. In cooperation with Tomas Bata University in Zlin, we have developed a special plastic adapter, thanks to which you can open doors with handles by your forearm. Due to the principle of its use, this invention is called “Nakliku”.
The Canon camera manufacturer sells its products in the Czech Republic as well as in more than two hundred other countries. It operates also in Slovenia looking for a way how to introduce its portfolio of printers and cameras to the public. Therefore, it has implemented a design promo-stall to support the displayed goods directly at the point of sale.
A competition for a ride in the truck, which participates in the world-famous Dakar Rally, is here! The Limited Edition of the Big Shock! energy drink, for which we have designed an end cap and a pallet island display, refers to this competition.
Customers can find the popular Irish whiskey Tullamore D.E.W. in new bars now. However, we are not talking about a bar in terms of a pub, we are talking about a pallet display we produced and placed into Czech and Slovak retail chains. The distributor of this whiskey, Mast-Jaegermeister, has presented a redesigned visual identity to attract a younger target audience.
The display for Jägermeister showed a hologram for the first time in the Czech in-store communication
Fans of the popular Jägermeister alcoholic beverage could compete for 210 Xboxes and virtual reality since October. Our palette island with a hologram as its key element has raised awareness of this event.
We already know winners of this year´s POPAI Awards, which awards the best in-store communication projects. Altogether we won 13 awards. The Jägermeister display with a hologram became the absolute winner.
Two best realizations in POP STAR 2019 competition were ours
We regularly participate with our projects in the competition of the Místoprodeje.cz portal for the best in-store realization of the month and we are being successful in it. That is why we are pleased that we have succeeded within the overall assessment for 2019, as our displays won the first and the second positions in the POP STAR competition.
Our pallet island Jägermeister, with a hologram for the first time in the history of the Czech in-store communication, won the gold medal in the POP STAR competition for the whole year. Our shop-in-shop for the Tullamore D.E.W whiskey won the second position. In the words of our Managing Partner Daniel Jesenský, both awarded projects show that courageous and creative solutions make sense. These are typical realizations aiming not only at sales promotion, but also at building the presented brands through an original shopping experience.
The display for Jägermeister scored 8.8 points in the POP STAR competition. In addition to the holographic projection of the deer, it features also other attractive elements – such as engraved, backlit deer heads or built-in freezer, from which customers can take a beverage frozen-down to the recommended temperature of -18 ˚C. The absolute victory of this project at POPAI Awards in November gives an evidence of its success.
The shop-in-shop for the Irish Tullamore D.E.W whiskey, we produced in only one piece, scored 8.53 points. At the moment, shoppers can see it in Prague Makro store – Černý Most. Leather armchairs allure them to sit down and on the side, there shows up a wooden barrel, in which the precious beverage matures for many years. There is also a stylized cascading display with premium whiskey bottles arranged in two rows and ready for shoppers to buy them.
The marketing event, when distributor of this whiskey introduced the redesigned visual identity to customers, was also complemented by two-pallet islands in a number of stores of Czech and Slovak retail chains.
Your Dago Team