Marvel heroes call for competition in Coca-Cola’s in-store campaign
The collaboration between two iconic brands like Coca-Cola and Marvel calls for something special.
You can’t miss the iconic Pringles chips on the new shelves
Pringles chips are known not only for their perfect hyperbolic paraboloid shape, but also for their irresistible taste.
Dago carried off two gold prizes from the POPAI Awards
On Thursday, November 24th, the festive announcement of the results of the POPAI Awards took place, just like every year.
Semtex’s shop-in-shop promotes the new Kofola campaign and impresses with its virtual reality
The energy drink brand Semtex comes together with the communication agency Dago with new shop-in-shops customers can see in selected Albert hypermarkets.
A new winter edition that will give you wings: Red Bull with apple and fig flavours
Red Bull is back with a new seasonal edition of its energy drinks.
Fanta drinks are betting on Halloween
Although Halloween is not a typical Czech holiday, it is still a great opportunity for marketers to establish contact with customers in a way they cannot otherwise afford. There are no limits to imagination, and smartly thought-out and amusing POSs can significantly...
Autumn in Albert stores: Pilsner Urquell once again bets on the history and tradition
The producer of the popular Czech beer – Plzeňský Prazdroj - has joined forces with the communication agency Dago. Their joint work resulted in displays in the form of the Jubilee Pilsen Gate and customers could see them in the sales areas of Albert supermarkets and...
We won gold at POPAI AWARDS PARIS
The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.
Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
The Dago agency took care of the unmissable entry of Natura into the Slovak market
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
We produce an adapter “Nakliku”. It minimizes virus transmission
Door handles are a place where large number of bacteria and harmful substances cumulate. So it is important for people to touch these places as little as possible. In cooperation with Tomas Bata University in Zlin, we have developed a special plastic adapter, thanks to which you can open doors with handles by your forearm. Due to the principle of its use, this invention is called “Nakliku”.
Touch is the second most common method of coronavirus transmission. Vladimir Kovarik, who invented “Nakliku”, also knows this fact. “We thought about how to participate in the current situation. Everyone solved face masks. But none dealt with door handles. At first, we were trying to find any similar solution, but we could not find any similar product. With the help of our colleagues, we produced the first prototype within a few hours,” the author, who manages the Product Design Studio at the University of Zlin, describes the origin of this idea. Subsequently, they asked us to help with the development.
Technically, this is not complicated. “We make the adapter from flexible clear plastic. You can easily attach it to a door handle with a cable tie. When people need to open the door, they do not have to touch the handle with their hands, but just place their forearms on the adapter and push it down with a simple movement. “Nakliku” will be appreciated especially in medical and social facilities and in other places with a large number of people going through,” describes Martin Vorel, who is in charge of the technology of the adapter production and its distribution to the places where needed.
The adapter fits to all types of door handles. “Even a less skilled person can handle its installation. Screwdriver, screws and washers are not necessary. The adapter also meets all safety standards,” assures Vladimir Kovarik from Tomas Bata University.
Testing turned out great!
“Nakliku” has been tested in several hospitals and social facilities. “The material was processed at a high level, the adapter does not crack or deform. For example, in ambulances, visited by many people every day, we take full advantage of the novelty. We perceive the idea as a meaningful contribution to the improvement of hygienic and epidemiological conditions at our internal medicine clinic,” Jakub Kostka, the Doctor, evaluates the pilot installation at the internal medicine clinic of Thomayer Hospital. On the basis of positive references, also its surgical ward showed interest in the adapter, as well as in several hospice pavilions, where we sent another delivery.
The pilot installation in the Retirement Home, Pod Kavci Skalou in Ricany near Praguealso received positive feedback, as the Director of this facility Vaclav Bracha said: “At first, it took a while before our clients trained how to use the adapters. But after a short time, they can use them without any problem. Our employees got used to them quickly. Today, adapters are already an integral part of our preventive measures to avoid possible infections.” Based on the positive feedback concerning the pilot installations, Nakliku is already available for other hospitals, authorities, retirement homes, and other similar organizations.
Accordingly, we will continue to offer it widely to hospitals, offices and retirement homes and other suitable places. In the meantime, we supply adapters free of charge while stock lasts. Then we will provide them for production cost.
Everyone interested in the adapter can contact us here on the web. And if anyone would like to produce “Nakliku” for his own use or for those in need in his area, he can visit this page, where we have made available the production process, including technical drawings.
Your Dago team