New LEGO worlds : Let´s play!

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For our client – company LEGO, our company has created a unique installation of LEGO worlds for little and big fans of this world-famous brand designed for the toy-st…

Follow DAGO news and views on Linked In !

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If you are not on the social network today, it is like you do not live. That is why we decided to present DAGO on Linked In – the world largest professional network….

POPAI Awards – most awards for DAGO

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Among all entered contestants, our company won most awards in this year´s international competition of best communication and advertising means at points of sales POP…

Rémy Cointreau Whiskey POP

Thanks to our new POP application, Czechs and Slovaks better understand whiskey. The growing segment of sales of spirits from the whiskey category should be promoted by a new POP campaign focused on educating customers. For…

New POP Tassimo displays

Victory of the Tassimo display in the branch competition POPAI Awards 2012 was a challenge for us to design and then produce and implement a new version of smaller floor display with a platform of the palette forth part. Su…

Sommersby promo tables for Budvar

Promo tables resembling an oak barrel with an apple-tree, the motive accompanying the alcoholic cider Sommersby designed and produced by our company, attracted approximately nine thousand people to take a taste and totally…

„Czech world of grilling“ for Bongrain

Grilling belongs to summer and that is why Co. Povltavské mlékárny (Bongrain) decided to simplify and make pleasant as much as possible such actions to shoppers in co-operation with our company. At one point within the them…

DEMO unit Philips beauty

For the company Philips, we have just completed realization of the project of permanent demo units for sales promotion, on which there are displayed real products appropriately secured for potential customers to manipulate…

Action end cup of Nescafe Dolce Gusto

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For our client Nestle, our company has designed and implemented new project, which takes into consideration rules of the customer decision-making process. These are p…

Secondary displays Burn and Monster

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Last month, the company Coca-Cola, represented by its marketing manager Ondřej Balvín, realized a set of new POP materials for its brands of energy drinks Monster and…

Budvar worked together with Kofola and rearranged the section of beverages in a Terno store

The Terno store in České Budějovice lures customers to a rearranged category of beers and non-alcoholic beverages. Its design is now more airy and better arranged, which should result in more enjoyable shopping. The pilot realization has been designed according to results of a year-long research. We created the design and made the realization. Other stores within the COOP chain will follow.

The aim of the project was to improve the shopping environment within the beverages section. “We know from researches that the faster and more easily the shoppers orient, the more satisfied they are, and this consequently reflects in the volume of their purchases,” said Josef Kroulík, the Off trade Sales Manager of Budějovický Budvar, a national enterprise. The place of the pilot realization is Terno store in České Budějovice due to its position in the region and sold assortment. A year-long marketing research has preceded the rearrangement of the category. Its goal was to find out the details of consumers´ behaviour in the category, their preferences as to the visual appearance of the environment and contained elements. Kofola, which is a significant player in the segment of non-alcoholic beverages, became a partner in this segment. “The coopreation on the project with the participation of Budějovický Budvar was mutually very beneficial. “I appreciate, for example, that there were designed cap ends, which could hold both palettes and well-done design expositions of products in the top section. As a complex, it moves qualitatively to a completely different level,” said Jana Riegerová, the Trade Marketing Manager Senior of Kofola ČeskoSlovensko a.s.

We used existing shelves and neutralized them as to their design with wooden decoration, light-coloured in the non-alcoholic section and dark-coloured in the beer section. End caps draw attention to individual categories. They serve as premium end caps and improve knowledge and value of presented brands. Top parts of end caps and shelves were brightened using illuminated visuals of a total length of 100 meters. Motives of visuals in the non-alcoholic category represent visuals associated with a kind of beverage, for example sparkling or non-sparkling water. For beers, there are visualized people drinking this beverage evoking emotions of the traditional moment when drinking beer in a pub. The beer section also includes a design snack-bar, where customers can refresh themselves or use the space to have a rest. So far we do not know influence on sales, but we already perceive the project as successful. Detailed research, which led to the project, gives us sufficient confidence that we proceed in the right direction and this is proved also by first responses of shoppers and store personnel. Another argument for similar projects is the influence of sales environment on building brands which is perceived by significant brands, as Budvar and Kofola.

Your DAGO team

Terno

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