SK
A snowy Christmas with Pilsner beer? The ideal combination
An unusual shopping experience you don't often get to experience. The Christmas display for Plzeňský Prazdroj, however, did just that thanks to a unique combination of the Pilsner Urquell tradition and unusual technology. It can be seen in stores in the Czech Republic...
We take away eight awards from POPAI Awards 2023, including one gold!
This year's POPAI Awards brought us many smiles! In spite of the top and balanced competition, we have turned nominations several times. Of course, we were most pleased to win 1st place in the Lighting Communication category, where we shone with a premium endcap for...
Original POS media for the non-alcoholic segment by Kofola attracts both children and adults
From mid-September, shoppers can meet the new POS displays we have prepared for them in cooperation with the Kofola company at the sales areas of the Albert and Globus chains. Both Ondrášovka and Korunní are gaining attention in Globus hypermarkets as part of the...
Take a peek behind the scenes at DAGO and have fun with us
We are busy with work and preparing one exhibition after another. Quality work is a priority for us, but we consider relations between colleagues and a pleasant atmosphere to be equally important. We are all for fun and in between our duties we manage to have a good...
Unique coffee modules start the collaboration between J.J.Darboven and the Pekárna Martin chain.
At the beginning of the unique project, the idea was to equip the Pekárna Martin bakeries with modules for the range of coffees that the J.J.Darboven company has in its portfolio. It then approached us with the first assignment, which started a relatively long,...
We were there when the rum novelty Ron de Azur originated
For our long-term client STOCK Plzeň-Božkov, we prepared a set of POP media for the launch of a Panamanian rum called Ron de Azur. At first glance, it is clear that the design of POS materials provides customers with much more than just information about the product....
We came with gold and silver from the competition SHOP! Awards Paris 2023
On Thursday, June 15th, the SHOP! Awards Paris ceremony took place at a Gala Evening in Paris, formerly POPAI Awards Paris. Our nominated projects – both registered as realizations made of cardboard – were evaluated by the expert jury as follows: the gold was awarded...
The new premium lager Krušovice Bohém enters the stores spectacularly
Heineken Česká republika, a.s. is coming to the traditionally strong beer market with a new product, the premium lager Krušovice Bohém. From its name itself, it is clear that the solution to the presentation of the brand on the sales floor required creativity and...
Royal Crown Cola attracts the atmosphere of South America for refreshment and competition
In cooperation with Kofola a.s. we have prepared POS carriers for Royal Crown Cola in the Albert and Globus stores, which will allow shoppers to enjoy the peace and quietness of South America. Transferring yourself across the ocean is possible not only thanks to the...
The Slovak soft drink market will be enriched by a new product from Rajec Valley
DAGO in cooperation with Kofola a.s. breathes life into new products of the Rajec spring water brand in sales areas. Traditional Slovak herbs – sweet and sour Sea Buckthorn, delicious Marigold, and refreshing Mint – have been combined with real tea and bring an even...
We brought two gold medals from POPAI Euro Awards 2019
We won totally five medal positions at the finals of the world competition POPAI Euro Awards, in which the best projects from the sphere of in-store advertisement compete with each other. We won with all five March nominations. We most appreciate the two gold medals for the palette island connecting Four Roses whiskey with Royal Crown Cola and for the endcap for M&M’s sweets.
This endcap, for whose production we used varnished fiberboard, scored its points mainly for its cheerful design. It represents a mixture of unusual shapes, elements and wit. Mascots with funny faces and alluring chocolate bars in above-life size attract attention the most.
As to the endcap for Four Roses whiskey with Royal Crown Cola, the jury appreciated its luxuriously looking design and unusually combined black and brown colors. This original P.O.P. medium arouses nostalgic feelings intensified by an antique table and a lamp. Its main idea is an emphasis on calming down and relaxation in today’s hectic times that the endcap associates with slow savoring the combination of cola and whiskey.
In the category of beverages, non-alcoholic in this case, we also succeeded. We won the second position with a display we made for Kofola. Its dominant is robot Karel and it is unique, for example, as it does not have any sharp edges.
Listing our successful and awarded projects ends with two bronze medals: the first one awarded to an interactive shop-in-shop Oral-B made for PROCTER & GAMBLE, which has a unique system of detecting when exposed products remove too far from the display. The second one awarded to our well-known Captain Morgen boat, which has already been awarded several times. Again, this approved extraordinary success of this project.
Your DAGO team
