The animated car model dominated in Tesco and Globus stores

The producer of confectionery, chewing-gums and pet food Mars recently introduced a campaign for Orbit and Airwaves chewing-gums called “Arrive fresh in a new car!”. Our one-palette display informed of the contest and attracted attention in Tesco and Globus stores especially thanks to a car model with interactive elements.

Our Captain Morgan boat won the prestigious Shop! Global Awards

The famous Captain Morgana sailing ship we made for the company Stock Plzeň-Božkov, won an award of the international association Shop! at the Global Awards competition. From the final ceremonial, which took place in Chicago, USA, we brought home an award for the best marketing in-store project in the strong category of alcoholic and tobacco products.

Step to the pedals! Birell’s new display allures to the summer relax

How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.

We won 5 nominations at POPAI Awards 2019

From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.

TULLAMORE D.E.W. PRESENTS IN TESCO ITS NEW POP CONCEPT

We produced a new pallet display for the Irish whiskey Tullamore D.E.W. in co-operation with our client and the leading producer of spirits Rémy Cointreau. It was located into selected Tesco CZ and SK stores.We chose cardboard as the main material for the production....

We brought two gold medals from POPAI Euro Awards 2019

We won totally five medal positions at the finals of the world competition POPAI Euro Awards, in which the best projects from the sphere of in-store advertisement compete with each other. We won with all five March nominations. We most appreciate the two gold medals for the palette island connecting Four Roses whiskey with Royal Crown Cola and for the endcap for M&M’s sweets.

This endcap, for whose production we used varnished fiberboard, scored its points mainly for its cheerful design. It represents a mixture of unusual shapes, elements and wit. Mascots with funny faces and alluring chocolate bars in above-life size attract attention the most.

As to the endcap for Four Roses whiskey with Royal Crown Cola, the jury appreciated its luxuriously looking design and unusually combined black and brown colors. This original P.O.P. medium arouses nostalgic feelings intensified by an antique table and a lamp. Its main idea is an emphasis on calming down and relaxation in today’s hectic times that the endcap associates with slow savoring the combination of cola and whiskey.

In the category of beverages, non-alcoholic in this case, we also succeeded. We won the second position with a display we made for Kofola. Its dominant is robot Karel and it is unique, for example, as it does not have any sharp edges.

Listing our successful and awarded projects ends with two bronze medals: the first one awarded to an interactive shop-in-shop Oral-B made for PROCTER & GAMBLE, which has a unique system of detecting when exposed products remove too far from the display. The second one awarded to our well-known Captain Morgen boat, which has already been awarded several times. Again, this approved extraordinary success of this project.

Your DAGO team

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