The Canon camera manufacturer sells its products in the Czech Republic as well as in more than two hundred other countries. It operates also in Slovenia looking for a way how to introduce its portfolio of printers and cameras to the public. Therefore, it has implemented a design promo-stall to support the displayed goods directly at the point of sale.
A competition for a ride in the truck, which participates in the world-famous Dakar Rally, is here! The Limited Edition of the Big Shock! energy drink, for which we have designed an end cap and a pallet island display, refers to this competition.
We regularly participate with our projects in the competition of the Místoprodeje.cz portal for the best in-store realization of the month and we are being successful in it. That is why we are pleased that we have succeeded within the overall assessment for 2019, as our displays won the first and the second positions in the POP STAR competition.
Customers can find the popular Irish whiskey Tullamore D.E.W. in new bars now. However, we are not talking about a bar in terms of a pub, we are talking about a pallet display we produced and placed into Czech and Slovak retail chains. The distributor of this whiskey, Mast-Jaegermeister, has presented a redesigned visual identity to attract a younger target audience.
The display for Jägermeister showed a hologram for the first time in the Czech in-store communication
Fans of the popular Jägermeister alcoholic beverage could compete for 210 Xboxes and virtual reality since October. Our palette island with a hologram as its key element has raised awareness of this event.
We already know winners of this year´s POPAI Awards, which awards the best in-store communication projects. Altogether we won 13 awards. The Jägermeister display with a hologram became the absolute winner.
Halloween becomes more and more popular in the Czech Republic. Coca-Cola has introduced a limited edition of Fanta Black Blood Orange with a blood orange flavor that combines Halloween playfulness and craziness. We produced a distinctive scary display for this product.
The summer relaxed atmosphere should certainly include barbecuing and refreshing beverages cannot be missing. That is how we could sum up the main idea of the campaign “Barbecuing with Coca-Cola”, for which we produced a shop-in-shop with a table and a garden grill.
In Hamleys, the Prague toy store, an entertaining world Hamíkov, where parents can spend their leisure time with their children, was built in cooperation with the company Nutricia. We have created an interactive display for it with the offer of Hami baby food.
The producer of confectionery, chewing-gums and pet food Mars recently introduced a campaign for Orbit and Airwaves chewing-gums called “Arrive fresh in a new car!”. Our one-palette display informed of the contest and attracted attention in Tesco and Globus stores especially thanks to a car model with interactive elements.
We brought two gold medals from POPAI Euro Awards 2019
We won totally five medal positions at the finals of the world competition POPAI Euro Awards, in which the best projects from the sphere of in-store advertisement compete with each other. We won with all five March nominations. We most appreciate the two gold medals for the palette island connecting Four Roses whiskey with Royal Crown Cola and for the endcap for M&M’s sweets.
This endcap, for whose production we used varnished fiberboard, scored its points mainly for its cheerful design. It represents a mixture of unusual shapes, elements and wit. Mascots with funny faces and alluring chocolate bars in above-life size attract attention the most.
As to the endcap for Four Roses whiskey with Royal Crown Cola, the jury appreciated its luxuriously looking design and unusually combined black and brown colors. This original P.O.P. medium arouses nostalgic feelings intensified by an antique table and a lamp. Its main idea is an emphasis on calming down and relaxation in today’s hectic times that the endcap associates with slow savoring the combination of cola and whiskey.
In the category of beverages, non-alcoholic in this case, we also succeeded. We won the second position with a display we made for Kofola. Its dominant is robot Karel and it is unique, for example, as it does not have any sharp edges.
Listing our successful and awarded projects ends with two bronze medals: the first one awarded to an interactive shop-in-shop Oral-B made for PROCTER & GAMBLE, which has a unique system of detecting when exposed products remove too far from the display. The second one awarded to our well-known Captain Morgen boat, which has already been awarded several times. Again, this approved extraordinary success of this project.
Your DAGO team