Tssst! Mattoni attracts attention to its novelties with its new POS
This year, as part of the sales expositions, Mattoni bet on original iridescent displays and pallet displays.
New POS Tullamore D.E.W. shows what Irish barbecue means
Barbecue simply belongs to summer. Hardly anybody can refuse the sun’s rays, whiskey, and well-prepared meat.
Ondrášovka in a new jacket is also changing its display in the sales area
The producer of one of the oldest Czech mineral waters – Ondrášovka, the company Kofola ČeskoSlovensko, has invested in technologies that think about nature protection and reflect the demanding requirements for sustainability.
Hisense Group presents two new shop-in-shops in the latest Alza showroom
Interesting project for customers of the Alza showroom in Chrášťany, Prague, presents white and black goods from the MORA and Hisense brands.
“Cirkulka” by Kofola reflects sustainability in the production of POS
Kofola ČeskoSlovensko has introduced its traditional drinks Kofola, Vinea, and Rajec in returnable bottles to the retail network this year.
DAGO has expanded with a new assembly hall in record time
New job orders require new and larger premises – that is why in April we opened a new assembly hall, which is located just a short distance from our Headquarters in Zdice.
Birell Světlý represents a new recipe after 30 years
How to inform customers that Birell Světlý represents an improved recipe after thirty years?
Displays for paints by AkzoNobel Coatings CZ: New every year, yet maximally sustainable
Three years ago, we produced, at first glance, ordinary metal displays for the company AkzoNobel, which sells decorative paints. Since then, we have been working with them regularly.
News from the retail: How did DAGO prepare clients for Easter?
Easter is another time for traders right after Christmas when they can let their imagination run riot and cut a dash with some imaginative display.
DAGO HAS FOCUSED ON CARDBOARD, BUILDING-UP A NEW HALL IS BEING PREPARED
Last year, we recorded a 40% increase in turnover in cardboard projects.
The animated car model dominated in Tesco and Globus stores

The producer of confectionery, chewing-gums and pet food Mars recently introduced a campaign for Orbit and Airwaves chewing-gums called “Arrive fresh in a new car!”. Mars has decided to announce a contest in which people could win Volkswagen T-Roc. Our one-palette display informed of the contest and attracted attention in Tesco and Globus stores especially thanks to a car model with interactive elements.
The display fulfilled mainly an educative function in the stores. “Through the contest, we wanted to inform people why they should always have a pack of chewing-gum in their cars. They help to retain attention when driving and when a person is going to a personal or work meeting, it is always useful to have chewing-gums at hand,” Petr Galkaněvič, the Trade Marketer CZ&SK from Mars, explains the mission of the campaign.
The message of the main prize of the contest as well as the mission of the campaign was highlighted by the most visible element of the display – the model of Volkswagenu T-Roc. We wanted to create its most faithful miniature including its rounded shapes. But the cardboard, which predominates at the display, is not easy to bent and shape. That is why the production of the miniature required special procedures. We used a life-size wire maquette according to which we shaped the miniature more easily. We consulted the entire development of the model with the Volkswagenu Headquarters in Germany, so that it utmost matches the reality
The model attracts attention with its spinning wheels powered by a small battery engine. Customers´ eyes will immediately notice also flashing LED diodes on both sides of the miniature. With the movability of the model and lighting effects, we have maximized the visual attractiveness of the display increasing its recognition rate in stores and highlighting the presented Orbit chewing-gums.
Imitation of the car movement and a road beneath it provides its credibility. In the background of the display, there dominates a picture of a mountain landscape. “All together, it evokes emotions associated with a trip in the won car. The continuity with the contest is being highlighted also by simple signs directing customers to the description how to win the displayed car,” adds Petr Galkaněvič from Mars.
The Czech-Slovakian campaign, which addressed the public not only in Tesco and Globus stores, ended at the end of June. “During the whole campaign, I received only positive reactions. Retailers as well as customers got to like the display. It was great project which moved execution of temporary displays on the Czech-Slovakian market one step forward again,” adds Petr Galkaněvič.
We are pleased that we could work at the project with our client – Mars, who is not afraid to bring into the Czech in-store environment more courage elements, which are standard rather on the west from our borders.
Your DAGO team