Marvel heroes call for competition in Coca-Cola’s in-store campaign
The collaboration between two iconic brands like Coca-Cola and Marvel calls for something special.
You can’t miss the iconic Pringles chips on the new shelves
Pringles chips are known not only for their perfect hyperbolic paraboloid shape, but also for their irresistible taste.
Dago carried off two gold prizes from the POPAI Awards
On Thursday, November 24th, the festive announcement of the results of the POPAI Awards took place, just like every year.
Semtex’s shop-in-shop promotes the new Kofola campaign and impresses with its virtual reality
The energy drink brand Semtex comes together with the communication agency Dago with new shop-in-shops customers can see in selected Albert hypermarkets.
A new winter edition that will give you wings: Red Bull with apple and fig flavours
Red Bull is back with a new seasonal edition of its energy drinks.
Fanta drinks are betting on Halloween
Although Halloween is not a typical Czech holiday, it is still a great opportunity for marketers to establish contact with customers in a way they cannot otherwise afford. There are no limits to imagination, and smartly thought-out and amusing POSs can significantly...
Autumn in Albert stores: Pilsner Urquell once again bets on the history and tradition
The producer of the popular Czech beer – Plzeňský Prazdroj - has joined forces with the communication agency Dago. Their joint work resulted in displays in the form of the Jubilee Pilsen Gate and customers could see them in the sales areas of Albert supermarkets and...
We won gold at POPAI AWARDS PARIS
The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.
Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
The Dago agency took care of the unmissable entry of Natura into the Slovak market
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
The animated car model dominated in Tesco and Globus stores
The producer of confectionery, chewing-gums and pet food Mars recently introduced a campaign for Orbit and Airwaves chewing-gums called “Arrive fresh in a new car!”. Mars has decided to announce a contest in which people could win Volkswagen T-Roc. Our one-palette display informed of the contest and attracted attention in Tesco and Globus stores especially thanks to a car model with interactive elements.
The display fulfilled mainly an educative function in the stores. “Through the contest, we wanted to inform people why they should always have a pack of chewing-gum in their cars. They help to retain attention when driving and when a person is going to a personal or work meeting, it is always useful to have chewing-gums at hand,” Petr Galkaněvič, the Trade Marketer CZ&SK from Mars, explains the mission of the campaign.
The message of the main prize of the contest as well as the mission of the campaign was highlighted by the most visible element of the display – the model of Volkswagenu T-Roc. We wanted to create its most faithful miniature including its rounded shapes. But the cardboard, which predominates at the display, is not easy to bent and shape. That is why the production of the miniature required special procedures. We used a life-size wire maquette according to which we shaped the miniature more easily. We consulted the entire development of the model with the Volkswagenu Headquarters in Germany, so that it utmost matches the reality
The model attracts attention with its spinning wheels powered by a small battery engine. Customers´ eyes will immediately notice also flashing LED diodes on both sides of the miniature. With the movability of the model and lighting effects, we have maximized the visual attractiveness of the display increasing its recognition rate in stores and highlighting the presented Orbit chewing-gums.
Imitation of the car movement and a road beneath it provides its credibility. In the background of the display, there dominates a picture of a mountain landscape. “All together, it evokes emotions associated with a trip in the won car. The continuity with the contest is being highlighted also by simple signs directing customers to the description how to win the displayed car,” adds Petr Galkaněvič from Mars.
The Czech-Slovakian campaign, which addressed the public not only in Tesco and Globus stores, ended at the end of June. “During the whole campaign, I received only positive reactions. Retailers as well as customers got to like the display. It was great project which moved execution of temporary displays on the Czech-Slovakian market one step forward again,” adds Petr Galkaněvič.
We are pleased that we could work at the project with our client – Mars, who is not afraid to bring into the Czech in-store environment more courage elements, which are standard rather on the west from our borders.
Your DAGO team