SK
Metaxa is developing the brand in retail
The brand of Greek Metaxa distillates came up with a display in Globus stores. In addition to sales promotion, it focuses on building the brand. This year, there is a good opportunity for it, as Metaxa is just going through…
POPAI Euro Awards Paris – 5 of our projects in the finals
At the Tuesday´s announcement of POPAI Awards Paris, we were the first Czech company with 5 nominations of our projects. There applied 313 projects from 46 categories (last year, 277 realizations in 37 categories). The fina…
BIG SHOCK! Dakar adrenaline
The energy drink brand “BIG SHOCK!” has prepared a competition for its customers to win a ride in a racing special that took part in this year´s Dakar Rally. A two-palette display with a cardboard racing truck special attra…
Remodelling of the Nestlé brand store
Nestlé carried out remodelling of its company store in Prague – Modřany. The assignment sought an innovative solution that will manage to even better represent the company and its products. The combination of materials and…
Christmas inspiration from Pinterest
POPAI AWARDS – 10 Awards
On 23rd November, there were announced the POPAI Awards for the best advertising means in the sphere of in-store communication for the year 2017. We won awards for six of our projects that evening. The most successful was o…
The deer origami from Jägermeister lures to the autumn atmosphere
For Jägermeister, the herbal liqueur brand, we have created an unconventional and attractive display with a deer „origami“. It is intended for the autumn action of the Czech stores of the Globus and Slovakian Metro chains….
Reflections of summer on Pinterest
Realizations and designs that have attracted us and could appeal to you as well.
These and many other worldwide POP inspirations can be continually found on DAGO Pinterest.
We are not alone in the world. It is human and natural to help others, especially to people who can´t help themselves. We, therefore, decided to contribute with 250,000 CZK to several projects this year that we think are ve… Purina brand of food for animals of the company Nestlé celebrated the Day of Cats at the beginning of August this year. In Globus stores, we prepared original playful display, together with Nestlé, attracting to a long-term…
We support children and seniors
Purina by Nestlé celebrated the Day of Cats with customers of Globus stores
Adrenaline by OMEN from HP in Alza
A series of game products from HP called OMEN attracts passionate players to a gaming zone in Alza branch stores in Prague and Bratislava. We have created it in a temperament design using geometric shapes and red lighting. The combination of black and red colours completes the atmosphere of the challenge that makes players to sit into a sport seat to the monitor.
This time, the HP brand tried to overcome the past practice of the demonstration play-table to create an in-store presentation of gaming products. “We are trying to evoke a gaming sensation and a competitive mood of customers that represents adrenaline and motivates them to try it. At the same time, we present a complete series of products in our offer on this occasion. We succeed to fulfil these goals according to responses from dealers and promoters,” said Stanislava Porubová, the HP Trading Marketing Manager.
The HP OMEN series includes a complete portfolio of hardware for players. These include laptops, desktops, monitors, headphones and more. Due to the scope of the offer and its gaming focus, we have created a complete gaming zone for HP, which allows trying the products and also matches the OMEN brand with its design and supports its image and style at the points-of-sales. The used geometric shapes together with the red lighting give the impression of temperament and attract players to try it. Our goal was to evoke a gaming atmosphere, present products and also promote their image and sales. And this extravagant realization helps to achieve this in the synergy with the great products and sales staff. We believe that on the basis of the positive results from the local market, this exposure could enter also the other markets in the region.
Your DAGO Team
Photogallery
Next articles
Eleven awards for DAGO in the prestigious POPAI Awards 2025
30. 11. 2025
A successful run across categories and recognition from an expert jury. DAGO is taking home eleven a...
Introducing Endcap 3.0: When cardboard can take on the role of a permanent display
30. 11. 2025
Realization of a combined display for the brands Jack Daniel’s & Diplomático under the banner...
Monster shop-in-shop with a Formula car: marketing at full throttle
30. 11. 2025
Značka Monster has long positioned itself as a prominent player in the lifestyle and motorsport wor...
DAGO, together with the Rajec brand, transformed the sales area into an oasis of calm for mothers and their babies.
8. 9. 2025
The beginning of summer in selected modern trade stores was marked by tranquility and maternal care....
Zlatý Bažant in a New Light: Two powerful in-store campaigns for redesign and summer refreshment on the Slovak market
17. 8. 2025
Slovak brand Zlatý Bažant has taken a bold step after 24 long years – it has changed the shape o...
We Celebrate Success at Shop! Paris Awards 2025: Two Medals for Czech POP Design
7. 7. 2025
The international Shop! Paris Awards competition is an annual celebration of in-store communication ...
Hockey-themed POP media set from Fernet Stock and Republica captivates shoppers and sports fans alike
3. 5. 2025
As part of the “What team are you drinking for?” campaign, STOCK Plzeň-Božkov relied on a stro...
DAGO Triumphs with L’Oréal Virtual Mirror Project on the International Stage
3. 5. 2025
The L’Oréal Virtual Mirror project, which dominated the POPAI CE Awards in Prague in November 202...
Playful Pallet Displays by DAGO Enticed Shoppers in Slovakia to Join the Fun
3. 5. 2025
Unmissable Fanta with the Motto "Play with Any Color You Like" DAGO, in collaboration with the po...
DAGO Brings the Magical Power of Kláštorná Kalcia Mineral Water to Stores
3. 5. 2025
The Natural Power of Minerals in a Modern Form In selected Tesco hypermarkets, shoppers can step ...
