Blood orange Fanta scares and amuses

Halloween becomes more and more popular in the Czech Republic. Coca-Cola has introduced a limited edition of Fanta Black Blood Orange with a blood orange flavor that combines Halloween playfulness and craziness. We produced a distinctive scary display for this product.

Baby food Hami is being sold in Hamleys by the windmill

In Hamleys, the Prague toy store, an entertaining world Hamíkov, where parents can spend their leisure time with their children, was built in cooperation with the company Nutricia. We have created an interactive display for it with the offer of Hami baby food.

The animated car model dominated in Tesco and Globus stores

The producer of confectionery, chewing-gums and pet food Mars recently introduced a campaign for Orbit and Airwaves chewing-gums called “Arrive fresh in a new car!”. Our one-palette display informed of the contest and attracted attention in Tesco and Globus stores especially thanks to a car model with interactive elements.

Our Captain Morgan boat won the prestigious Shop! Global Awards

The famous Captain Morgana sailing ship we made for the company Stock Plzeň-Božkov, won an award of the international association Shop! at the Global Awards competition. From the final ceremonial, which took place in Chicago, USA, we brought home an award for the best marketing in-store project in the strong category of alcoholic and tobacco products.

We brought two gold medals from POPAI Euro Awards 2019

We won totally five medal positions at the Thursday´s finals of the world competition POPAI Euro Awards, in which the best projects from the sphere of in-store advertisement compete with each other. We won with all five March nominations.

Step to the pedals! Birell’s new display allures to the summer relax

How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.

Purina by Nestlé celebrated the Day of Cats with customers of Globus stores

Purina brand of food for animals of the company Nestlé celebrated the Day of Cats at the beginning of August this year. In Globus stores, we prepared original playful display, together with Nestlé, attracting to a long-term discount action.
Purina, the brand of food for pets, by the company Nestlé is preparing activities for shoppers for the Day of Cats in almost every retail chain. In Globus, there was an effort to create a customized activity associated with a discount voucher book. “Globus often provides more room for realizations. We want to be playful, because that is what owners of cats are like. That is why we decided to make a cat party,“ describes Lenka Vašutová, the Trade Marketing Manager of Nestlé Purina. With a week exposure, there was associated a long-term leaflet action lasting 4 months using a discount vouchers with discounts for each day.

The category of pets is generally specific with emotions and it is nice to work with them especially in the case of cats. Therefore, Nestlé chose the idea of cat´s world from the presented proposals. The display is conceived as a huge cat climbing frame. The interesting thing is that it is made entirely of cardboard showing what can be made of this material today. We were put in charge of the design and installation in 14 stores of the chain. The project was time-consuming. We had 5 weeks to realize it up to its installation. All the more, good coordination of all participants was important.

The purpose of this display was to attract a target group of cat owners. A generous size supporting the visibility and dominance of the whole application within the hypermarket space is customized to this purpose. “We wanted to motivate shoppers to spend as much time as possible by this display. So we used photographs and other details encouraging to look at the display from all sides,” says Zdeňka Ryšavá from the Trade Marketing department of Nestlé Purina. The intention was to provide customers with the promotion action in an original and playful way. Discounts are available only with vouchers people picked up during the week of cats. “We intended to allow customers to plan in advance. As Globus is a place of shopping for a week or for a longer time. And this is what the discount voucher book allows,” explains Zdeňka Ryšavá.

Your DAGO team


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