Natura water flows through Globus stores
A new pallet island for Coca-Cola HBC should acquaint shoppers with Natura bottled water and point out rebranding. It fits into a broad campaign with a similar goal. It shows the purity of the water from Adršpach with the help of water bubbling between rocks and real, live conifer in the middle.
The crisis helps us to transform
It seems that the subject matter of the current crisis will not leave us soon. We hear about it from all sides, and instead of focusing mainly on work, we constantly think about what will happen. In Dago, we decided to approach this crisis positively and proactively....
Parrot and hologram! JOJO presents itself with colourful displays
These days, JOJO confectionery hardly escapes the attention of most shoppers. For its promotion, we have produced two types of pallet displays you could currently see in selected stores. The first one presents the brand using a hologram; the second one has a plush parrot that lures shoppers.
Becherovka shows the best at the airport
Becherovka from Karlovy Vary has decided to show people from all over the world the best from its portfolio. For this purpose, it uses our shop-in-shop located in a busy place at Prague Airport. Passers-by can even smell some of the herbs from which the well-known alcoholic liqueur is made.
Coca-Cola bet on sustainability in restaurants
Many restaurants in Czech and Slovak will look much better. They will welcome their guests in newly equipped outdoor and indoor spaces we created for Coca-Cola. We placed emphasis on sustainable development and natural materials.
A car drives out of the Heineken pallet island
Flashing lights, illuminated tube, and 3D effects – these are the most distinctive elements of our pallet island for Zlatý Bažant radlers, which are now catching attention in Slovak stores. Among other things, the display has a relatively unusual function of prompt rebranding.
Cola by Birell placed under a rooster
“It would be great to come closer and take a can,” say customers who have already seen our end cap for the new Cola by Birell in Czech stores. And that is all right! This display wants to stimulate curiosity and the desire to discover.
The Cappy end cap allures you for breakfast
What could be better than starting each day with a delicious breakfast, which includes fresh fruit juice on the table? Our new end cap, we made for Cappy drinks, communicates such a message. It attracts passers-by in a store with its classic materials, stylish lighting and real food.
New office launched in Slovakia
In May, we are opening our first branch office in Slovakia. We have been active in Slovakia since 2018, when one project manager has been working there. The number of customers increased since then, so opening a new office proved to be a logical step.
We produce an adapter “Nakliku”. It minimizes virus transmission
Door handles are a place where large number of bacteria and harmful substances cumulate. So it is important for people to touch these places as little as possible. In cooperation with Tomas Bata University in Zlin, we have developed a special plastic adapter, thanks to which you can open doors with handles by your forearm. Due to the principle of its use, this invention is called “Nakliku”.
A new winter edition that will give you wings: Red Bull with apple and fig flavours

Red Bull is back with a new seasonal edition of its energy drinks. The limited edition with the flavour of apples and figs attracts attention with its dominant, untypical green colour for the brand itself. Dago and Red Bull continue their successful cooperation consisting of the rebranding of existing pallet islands and end caps. Customers can see the aforementioned displays in retail chains in the Czech Republic and Slovakia.
The set of POS materials, we can see on the Czech market, contains approximately thirty pieces of pallet and half-pallet displays, which offer consumers beverages from the winter edition as well as classic Red Bull energy drinks. The cardboard displays are decorated with a can with a winter and fig design. The shop-in-shops, also partially ecologically “recycled” from the summer activation, are also outstanding. Customers can see them in selected Albert supermarkets until 8th November 2022.
The Slovak edition contains 21 pallets and 20 half-pallets with sideboards and, just like in the Czech edition, not only drinks with a winter flavour are being presented here, but also the classic ones. They can be seen in Slovak Terno chains from 7th October to the beginning of November.
Your team Dago
Set POS materiálů, který je k vidění na českém trhu, obsahuje přibližně třicet kusů paletových a půlpaletových vystavení.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY