Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.
Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months.
This year, again, the energy drink brand BIG SHOCK! prepared a competition for customers associated with two summer limited editions of unique flavours.
Italians can enjoy life. Their food, summer drinks, and the positive atmosphere they can create around them are famous.
Did you know that most purchasing decisions are made at the point of sale?
In this year's POPAI Awards Paris 2022, our project for the Starbucks and Nescafé Dolce Gusto brands was nominated in the category of permanent POS - food and beverage. The display won the Food category in the Czech POPAI Awards 2021. We created a shop in shop called...
This year, as part of the sales expositions, Mattoni bet on original iridescent displays and pallet displays.
Barbecue simply belongs to summer. Hardly anybody can refuse the sun’s rays, whiskey, and well-prepared meat.
The producer of one of the oldest Czech mineral waters – Ondrášovka, the company Kofola ČeskoSlovensko, has invested in technologies that think about nature protection and reflect the demanding requirements for sustainability.
Interesting project for customers of the Alza showroom in Chrášťany, Prague, presents white and black goods from the MORA and Hisense brands.
You can see Robot Karel in Albert and Hruška stores
The Kofola campaign with Robot Karel focused on supporting new flavours takes place also in an in-store environment. After Globus stores, now it takes place in Ahold stores and selected Hruška stores. In this display, the client gave more space to the creative part of the campaign compared to the past.
This year´s hero of the Kofola campaign, Robot Karel, gets also to stores after TV spots, social networks and other channels. In the one-palette display, we have used Karel as its dominant element that can be easily connected by customers with the story of looking for a cyber-love from other parts of the campaign. “Compared to the previous years, the display puts less emphasis on the amount of exposed products. The entire half is devoted to a creative concept to achieve visualization of the brand within the campaign,” explained Jana Riegerová, the Trade Marketing Manager Senior Retail CS from Kofola. The displays were placed in Globus stores and have been also placed in Ahold stores and in selected Hruška stores.
We have created the display entirely from cardboard and it has several interesting features. It is double-sided, so that it can stand alone in space. Its speciality is that it does not include any palette. The display with Robot Karel is a monolith, which we completely assemble, transport to place and stuff with products. This procedure has been chosen due to the complexity of the display. The construction without any palette made it possible to create round corners and use them for branding. So that the brand is visible from angles that are otherwise worse usable. The visual attractiveness of the cardboard design increases with 3D elements and their layering, for example the wheel on the robot´s head and other industrial-looking parts. “This is a solution similar to the Rajec cardboard display, which succeeded at POPAI Euro Awards. Higher proportion of the image part of the whole composition of this display also increases its attractiveness, which is the reason why some stores tend to leave them in their stores even after finishing the promotion action. We will be delighted, if this is partially achieved also with Robot Karel,” added Jana Riegerová from Kofola.
Over the last two years, we monitor usage of more attractive displays, which should support sales as well as provide unique experience when meeting such presented brand. This is often the case when clients wish for more complete services: assembling it in production, transporting it to the store and stuffing it with products. As the emphasis on creativity and visual attractiveness continues to grow, we expect an increase of number of projects realized in this manner in the future.
Your DAGO team