POPAI AWARDS – 10 Awards

On 23rd November, there were announced the POPAI Awards for the best advertising means in the sphere of in-store communication for the year 2017. We won awards for six of our projects that evening. The most successful was o…

Reflections of summer on Pinterest

Realizations and designs that have attracted us and could appeal to you as well.

These and many other worldwide POP inspirations can be continually found on DAGO Pinterest.

We support children and seniors

We are not alone in the world. It is human and natural to help others, especially to people who can´t help themselves. We, therefore, decided to contribute with 250,000 CZK to several projects this year that we think are ve…

Gold at POPAI Awards Paris with Kofola

In the category ”Drinks” of the prestigious European competition POPAI Awards Paris, we won a gold medal together with our client Kofola for the realization of a pallet island for the Rajec brand. Our other three projects w…

Fresh Pinterest goodies

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And again, we bring you some of the interesting realizations found on Pinterest. This time with the Christmas theme.
These realizations and many others can be found o…

Globalshop Las Vegas 2017: top class traditional solutions

25th Globalshop Las Vegas 2017 (www.globalshop.org) was organized in the spirit of “Experience Defines You”; so the customer experience was traditionally the priority.
Compared to Euroshop Düsseldorf, this U.S. Trade Fair w…

You can see Robot Karel in Albert and Hruška stores

The Kofola campaign with Robot Karel focused on supporting new flavours takes place also in an in-store environment. After Globus stores, now it takes place in Ahold stores and selected Hruška stores. In this display, the client gave more space to the creative part of the campaign compared to the past.

This year´s hero of the Kofola campaign, Robot Karel, gets also to stores after TV spots, social networks and other channels. In the one-palette display, we have used Karel as its dominant element that can be easily connected by customers with the story of looking for a cyber-love from other parts of the campaign. “Compared to the previous years, the display puts less emphasis on the amount of exposed products. The entire half is devoted to a creative concept to achieve visualization of the brand within the campaign,” explained Jana Riegerová, the Trade Marketing Manager Senior Retail CS from Kofola. The displays were placed in Globus stores and have been also placed in Ahold stores and in selected Hruška stores.

We have created the display entirely from cardboard and it has several interesting features. It is double-sided, so that it can stand alone in space. Its speciality is that it does not include any palette. The display with Robot Karel is a monolith, which we completely assemble, transport to place and stuff with products. This procedure has been chosen due to the complexity of the display. The construction without any palette made it possible to create round corners and use them for branding. So that the brand is visible from angles that are otherwise worse usable. The visual attractiveness of the cardboard design increases with 3D elements and their layering, for example the wheel on the robot´s head and other industrial-looking parts. “This is a solution similar to the Rajec cardboard display, which succeeded at POPAI Euro Awards. Higher proportion of the image part of the whole composition of this display also increases its attractiveness, which is the reason why some stores tend to leave them in their stores even after finishing the promotion action. We will be delighted, if this is partially achieved also with Robot Karel,” added Jana Riegerová from Kofola.

Over the last two years, we monitor usage of more attractive displays, which should support sales as well as provide unique experience when meeting such presented brand. This is often the case when clients wish for more complete services: assembling it in production, transporting it to the store and stuffing it with products. As the emphasis on creativity and visual attractiveness continues to grow, we expect an increase of number of projects realized in this manner in the future.

Your DAGO team

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