We Celebrate Success at Shop! Paris Awards 2025: Two Medals for Czech POP Design
The international Shop! Paris Awards competition is an annual celebration of in-store communication and design and is considered the most prestigious European contest for POS projects. Awards are presented by a professional jury composed of retail professionals,...
Hockey-themed POP media set from Fernet Stock and Republica captivates shoppers and sports fans alike
As part of the “What team are you drinking for?” campaign, STOCK Plzeň-Božkov relied on a strong mix of Czech national pride, the emotions connected to the Ice Hockey World Championship, and the iconic brands Božkov Republica and Fernet Stock. The key element of the...
DAGO Triumphs with L’Oréal Virtual Mirror Project on the International Stage
The L’Oréal Virtual Mirror project, which dominated the POPAI CE Awards in Prague in November 2024, is celebrating another major success. It has won a gold award at the prestigious international Shop! Global Awards 2025, specifically in the Beauty & Cosmetics –...
Playful Pallet Displays by DAGO Enticed Shoppers in Slovakia to Join the Fun
Unmissable Fanta with the Motto "Play with Any Color You Like" DAGO, in collaboration with the popular brand Fanta, brought not only a refreshing taste to stores but also a playful experience! Colorful shop-in-shop displays encouraged customers not only to purchase...
DAGO Brings the Magical Power of Kláštorná Kalcia Mineral Water to Stores
The Natural Power of Minerals in a Modern Form In selected Tesco hypermarkets, shoppers can step into the world of Kláštorná Kalcia natural mineral water, where the strength of nature meets modern design. This unique shop-in-shop concept presents the Kláštorná Kalcia...
Unique POP Medium Offers a Traditional Barrel-Style Experience
The Czech family company JIP Východočeská a.s. operates a retail store in Brno on Pražákova Street that is quite a rarity by local standards. On a sales floor of 6,000 m², customers can find an assortment of 19,500 items – from standard groceries to organic and farm...
POPAI Awards: An Evening Full of Success – We Won the Title of Absolute Winner
The festive announcement of the 16th annual POPAI Awards, which took place on November 28, 2024, at O2 Universum, recognized the best in-store communications of the year. For Dago, it was an unforgettable evening, as gold awards in three categories were topped off by...
Kofola Brings Energy to Explore the World with Semtex AIR, In-Store Communication Provided by Dago
Do you want to discover energy and experience the world? That’s exactly what the energy drink Semtex offers if you take part in the consumer contest called Journey Around the World. Kofola a.s. comes with the original campaign POP YOUR BUBBLE! and in-store...
Coca-Cola Brings Marvel Superheroes to Life and Dago Delivers the Experience Right at the Point of Sale
Beloved heroes have arrived on Earth thanks to the great collaboration between Coca-Cola and Marvel! This unique campaign is accompanied by an eye-catching in-store display, designed and executed by Dago. The main goal was to create an interactive space that captures...
Coca-Cola Cheers for Hockey and Is Absolutely Unmissable on Store Floors!
Coca-Cola is the beverage partner of Czech hockey, supporting women’s ice hockey and para hockey as well, but above all, it has a packed marketing calendar with the upcoming World Championship. This year, the championship will take place in May in Prague and Ostrava,...
Marvel heroes call for competition in Coca-Cola’s in-store campaign

The collaboration between two iconic brands like Coca-Cola and Marvel calls for something special. For the current competition for a trip to the Marvel Avengers Campus in Disneyland Paris, the Dago communication agency has prepared several displays for Coca-Cola, which customers will be able to see in stores across the Czech Republic and Slovakia in the coming weeks. The campaign will take place until the end of March, and in addition to the trip, customers could win for example televisions or tickets to Comic-Con.
Characters from the Avengers series, Iron Man and Captain Marvel play a prominent role in the campaign. At the same time, they fit perfectly into the red colour scheme, which is inevitably associated with the Coca-Cola brand. “The most important factor in our decision was the wow effect we felt from the proposal. We are confident that the displays will interest customers and at the same time provide them with information about the ongoing competition. Sufficient space for products, which are of course the priority, also played a role,” said Kristýna Křibská, the Marketing Execution Lead from the Coca-Cola HBC company.
Shop-in-shop with the Avengers logo; smaller displays will be rebrandable
The most striking part of the in-store campaign is the shop-in-shop, which, in addition to the product, is dominated by the figure of Iron Man and a circular podium with the Avengers logo. “The products are laid out around the supporting step-like podium with the logo, and the logo itself is placed in front, which gives it a distinctive impression. A roller-coaster is also indicated on the display, which refers to the main prize of the current competition,” the Project Manager, Jakub Petráš, said on behalf of Dago. “The shop-in-shop is also openable, so you can drive into it with a pallet truck, which significantly eases the work of employees in the shops,” he added. On the Czech market, shop-in-shops will be in Albert stores, in Slovakia they will be in Tesco stores. “Customers will have the opportunity to see them there in selected stores during February,” said Marek Prostredný, the Marketing Execution Lead for the Slovak market, and added: “The solution we produced together with the DAGO agency deviates from classic marketing displays and perfectly symbolizes the connection of Coca-Cola and Marvel brands.”
In addition to the shop-in-shop, there were also created displays for cans, displays of one Euro pallet size, and classic “rummaging”. They are the only ones that use clear plastic in addition to cardboard. “In recent years, we have started using cardboard much more. It is a variable material that can be easily transported and at the same time simply assembled, which was one of the client’s conditions,” said Jakub Petráš. These smaller formats are intended for the entire market, and for the sake of sustainability, they can also be rebranded. “Sustainability is one of our priorities at Coca-Cola HBC, so we are glad that the DAGO agency designed the stands in such a way that they can be easily remodelled and used again after the end of the ongoing campaign,” added Kristýna Křibská.
The campaign will take place until the end of March
The Coca-Cola Screentime competition to which the campaign relates will take place until the end of March. By purchasing selected products and playing mini-games in the Coca-Cola app, contestants gain the opportunity to win valuable prizes. These include, for example, televisions, tablets or Samsung brand projectors, or promotional items from the Marvel world. The grand prizes are tickets to Comic-Con 2023 and a trip for four to the Marvel Avengers Campus at Disneyland Paris.
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OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY