SK
The new Heffron rum brand arrived to customers on a ship
Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.
The complete Orion assortment in one place
Nestlé Slovakia will present the comprehensive offer of Orion confectionery as part of a creative endcap in Fresh stores.
Connecting two different concepts Stock met with success
Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov.
Éro Shepherd goes crazy about Brit Meaty Jerky in stores
In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.
Big Shock bet on a creative offer of the complete assortment
For the first time, the Big Shock brand displayed its complete range in one place, as part of a new permanent display at the Globus store in Prague - Čakovice. The creative end cap is the collective work of Al-Namura and our agency. According to available data, after...
Five gold medals from POPAI Awards
This year we can again enjoy our success at the POPAI Awards competition, where we succeeded with five realizations. The display with the Oral B toothbrush was selected as an excellent realization.
Natura water flows through Globus stores
A new pallet island for Coca-Cola HBC should acquaint shoppers with Natura bottled water and point out rebranding. It fits into a broad campaign with a similar goal. It shows the purity of the water from Adršpach with the help of water bubbling between rocks and real, live conifer in the middle.
The crisis helps us to transform
It seems that the subject matter of the current crisis will not leave us soon. We hear about it from all sides, and instead of focusing mainly on work, we constantly think about what will happen. In Dago, we decided to approach this crisis positively and proactively....
Parrot and hologram! JOJO presents itself with colourful displays
These days, JOJO confectionery hardly escapes the attention of most shoppers. For its promotion, we have produced two types of pallet displays you could currently see in selected stores. The first one presents the brand using a hologram; the second one has a plush parrot that lures shoppers.
Becherovka shows the best at the airport
Becherovka from Karlovy Vary has decided to show people from all over the world the best from its portfolio. For this purpose, it uses our shop-in-shop located in a busy place at Prague Airport. Passers-by can even smell some of the herbs from which the well-known alcoholic liqueur is made.
Whisky Festival will make you to become an expert
The company Rémy Cointreau, which distributes many whiskey and bourbon brands, prepared a Whiskey Festival for Czech customers. The Festival is intended for everyone who wants to discover the world´s most awarded whiskeys. Our customers have a chance to obtain a miniature of a high-quality whiskey if their purchase and they may also consult with the whiskey ambassador. To promote the Festival at points-of-sales, we created a distinctive palette display for Rémy Cointreau. This event takes place in major Czech retail chains until the mid-November.
Whiskey is increasingly popular on the Czech market. Rémy Cointreau, which is a distributor and leader in the ever growing whiskey category on the Czech market, prepared an activity focused on a distinctive characteristic of this most complex world spirit for its customers in the chains. The main goal of the Whiskey Festival is to present the world-famous brands to consumers. Besides this, customers buying one of the exhibited whiskeys will obtain a miniature of a 12-year whiskey or premium bourbon. On selected days, whiskey specialists will help them with selection and record their feedback, for instance, on a preferred brand into a tablet. With more expert customers, they will chat about their favourite spirit more knowledgeably. „We draw our customers into the whiskey world to have a desire to learn more about it using an authentic exposure at the Whiskey Festival. Whiskey specialists have been trained by our Whiskey Brand Ambassador, and so they can pro-actively advise customers how to select whiskey for a gift or for a meeting with friends,” Ivana Plevková, the Trade Marketing Specialist Off-Trade Rémy Cointreau, explains details.
The Whiskey Festival uses palette displays or cardboard displays for presentation, which cause a customer to become „whiskey expert” for a while. „The sides show the story of the whiskey production, the appearance imitating traditional materials, as a stone, wooden barrel and copper, enhances the atmosphere,” Marek Končitík, the Commercial Director of our company, describes the P.O.P. media concept. This event takes place in Ahold, Tesco, Globus and Makro shops, this event ends on 18th Nov. Maybe, you will also be fascinated by the exhibited romantic spirit when meeting the original exposition.
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