SK
Tssst! Mattoni attracts attention to its novelties with its new POS
This year, as part of the sales expositions, Mattoni bet on original iridescent displays and pallet displays.
New POS Tullamore D.E.W. shows what Irish barbecue means
Barbecue simply belongs to summer. Hardly anybody can refuse the sun’s rays, whiskey, and well-prepared meat.
Ondrášovka in a new jacket is also changing its display in the sales area
The producer of one of the oldest Czech mineral waters – Ondrášovka, the company Kofola ČeskoSlovensko, has invested in technologies that think about nature protection and reflect the demanding requirements for sustainability.
Hisense Group presents two new shop-in-shops in the latest Alza showroom
Interesting project for customers of the Alza showroom in Chrášťany, Prague, presents white and black goods from the MORA and Hisense brands.
“Cirkulka” by Kofola reflects sustainability in the production of POS
Kofola ČeskoSlovensko has introduced its traditional drinks Kofola, Vinea, and Rajec in returnable bottles to the retail network this year.
DAGO has expanded with a new assembly hall in record time
New job orders require new and larger premises – that is why in April we opened a new assembly hall, which is located just a short distance from our Headquarters in Zdice.
Birell Světlý represents a new recipe after 30 years
How to inform customers that Birell Světlý represents an improved recipe after thirty years?
Displays for paints by AkzoNobel Coatings CZ: New every year, yet maximally sustainable
Three years ago, we produced, at first glance, ordinary metal displays for the company AkzoNobel, which sells decorative paints. Since then, we have been working with them regularly.
News from the retail: How did DAGO prepare clients for Easter?
Easter is another time for traders right after Christmas when they can let their imagination run riot and cut a dash with some imaginative display.
DAGO HAS FOCUSED ON CARDBOARD, BUILDING-UP A NEW HALL IS BEING PREPARED
Last year, we recorded a 40% increase in turnover in cardboard projects.
Whisky Festival will make you to become an expert
The company Rémy Cointreau, which distributes many whiskey and bourbon brands, prepared a Whiskey Festival for Czech customers. The Festival is intended for everyone who wants to discover the world´s most awarded whiskeys. Our customers have a chance to obtain a miniature of a high-quality whiskey if their purchase and they may also consult with the whiskey ambassador. To promote the Festival at points-of-sales, we created a distinctive palette display for Rémy Cointreau. This event takes place in major Czech retail chains until the mid-November.
Whiskey is increasingly popular on the Czech market. Rémy Cointreau, which is a distributor and leader in the ever growing whiskey category on the Czech market, prepared an activity focused on a distinctive characteristic of this most complex world spirit for its customers in the chains. The main goal of the Whiskey Festival is to present the world-famous brands to consumers. Besides this, customers buying one of the exhibited whiskeys will obtain a miniature of a 12-year whiskey or premium bourbon. On selected days, whiskey specialists will help them with selection and record their feedback, for instance, on a preferred brand into a tablet. With more expert customers, they will chat about their favourite spirit more knowledgeably. „We draw our customers into the whiskey world to have a desire to learn more about it using an authentic exposure at the Whiskey Festival. Whiskey specialists have been trained by our Whiskey Brand Ambassador, and so they can pro-actively advise customers how to select whiskey for a gift or for a meeting with friends,” Ivana Plevková, the Trade Marketing Specialist Off-Trade Rémy Cointreau, explains details.
The Whiskey Festival uses palette displays or cardboard displays for presentation, which cause a customer to become „whiskey expert” for a while. „The sides show the story of the whiskey production, the appearance imitating traditional materials, as a stone, wooden barrel and copper, enhances the atmosphere,” Marek Končitík, the Commercial Director of our company, describes the P.O.P. media concept. This event takes place in Ahold, Tesco, Globus and Makro shops, this event ends on 18th Nov. Maybe, you will also be fascinated by the exhibited romantic spirit when meeting the original exposition.
Your DAGO team
