On Thursday, November 25^th, the results of the POPAI Awards competition were announced, in which the best in-store communication projects at the point of sale on the domestic and foreign markets are being awarded. This year, we succeeded again and won a total of six awards.

The shop-in-shop called “Domácí kavárna (Home Café)” gained the highest number of points in the food category. We created a realization tailored for Nestlé with a goal to present a complete range of coffee. The contrasting colours of the display elegantly separate the Starbucks and Nescafé Dolce Gusto brands. The purity of its design, the combination of first-class materials, and a real jute bag full of coffee beans directly invite you to drink a cup of hot drink.

In the category of soft drinks, there succeeded our display for spring waters Natura. The dominant feature of the whole shop-in-shop is a faithfully pictured spring, in the heart of which a life-giving fluid bubbles and gurgles. Other impressive elements are the real pine branches, which complement the display with a pleasant olfactory sensation. Purity and close connection with nature are evident from the realization at first sight.

Another awarded project in the category of alcoholic beverages was a shop-in-shop for a honey novelty from the Božkov brand. Rum liqueur “Božkov Republica Honey” combines the sweet taste of cane rums and delicious bee honey with a subtle aftertaste of milk caramels. The display, which plays with hexagons depicting honeycombs, has been also tuned into this mood. The overall impression is enhanced by a decent bar in black, which is decorated with a golden bottle of this drink.

As in the previous year, the implementation of electric toothbrushes and Oral-B iO toothpastes succeeded in the health category again. It presents current novelty of this series. Technical perfection and purity are enhanced by the elegant contrast of black and white logos. The display has been complemented by a practical backlight of education and a mirror frame. The sophisticated appearance is enhanced by the purple light aura, which raises the perceived value of the display.

Lego display showed off among the toys, which delighted lovers of cars and other vehicles. From the cardboard display tailored to this edition, the irresistibly coloured Monster Truck grinds the teeth of all passers-by, which attracts attention thanks to the LEDs, flashing lights, and the sound of a roaring engine.

In the pet food category, the endcap of Mars Czech won, presenting four of its brands – Pedigree, Dentastix, Sheba, and Dreamies. Pet owners will appreciate the display, as they can find everything they need in one place. The implementation is imaginarily divided into two halves – the first part is focused on products for dogs, and the second part for cats. The elements of the display are tuned in the same spirit – a wooden model of a dog and an elegant cat realized by 3D printing.