We Celebrate Success at Shop! Paris Awards 2025: Two Medals for Czech POP Design
The international Shop! Paris Awards competition is an annual celebration of in-store communication and design and is considered the most prestigious European contest for POS projects. Awards are presented by a professional jury composed of retail professionals,...
Hockey-themed POP media set from Fernet Stock and Republica captivates shoppers and sports fans alike
As part of the “What team are you drinking for?” campaign, STOCK Plzeň-Božkov relied on a strong mix of Czech national pride, the emotions connected to the Ice Hockey World Championship, and the iconic brands Božkov Republica and Fernet Stock. The key element of the...
DAGO Triumphs with L’Oréal Virtual Mirror Project on the International Stage
The L’Oréal Virtual Mirror project, which dominated the POPAI CE Awards in Prague in November 2024, is celebrating another major success. It has won a gold award at the prestigious international Shop! Global Awards 2025, specifically in the Beauty & Cosmetics –...
Playful Pallet Displays by DAGO Enticed Shoppers in Slovakia to Join the Fun
Unmissable Fanta with the Motto "Play with Any Color You Like" DAGO, in collaboration with the popular brand Fanta, brought not only a refreshing taste to stores but also a playful experience! Colorful shop-in-shop displays encouraged customers not only to purchase...
DAGO Brings the Magical Power of Kláštorná Kalcia Mineral Water to Stores
The Natural Power of Minerals in a Modern Form In selected Tesco hypermarkets, shoppers can step into the world of Kláštorná Kalcia natural mineral water, where the strength of nature meets modern design. This unique shop-in-shop concept presents the Kláštorná Kalcia...
Unique POP Medium Offers a Traditional Barrel-Style Experience
The Czech family company JIP Východočeská a.s. operates a retail store in Brno on Pražákova Street that is quite a rarity by local standards. On a sales floor of 6,000 m², customers can find an assortment of 19,500 items – from standard groceries to organic and farm...
POPAI Awards: An Evening Full of Success – We Won the Title of Absolute Winner
The festive announcement of the 16th annual POPAI Awards, which took place on November 28, 2024, at O2 Universum, recognized the best in-store communications of the year. For Dago, it was an unforgettable evening, as gold awards in three categories were topped off by...
Kofola Brings Energy to Explore the World with Semtex AIR, In-Store Communication Provided by Dago
Do you want to discover energy and experience the world? That’s exactly what the energy drink Semtex offers if you take part in the consumer contest called Journey Around the World. Kofola a.s. comes with the original campaign POP YOUR BUBBLE! and in-store...
Coca-Cola Brings Marvel Superheroes to Life and Dago Delivers the Experience Right at the Point of Sale
Beloved heroes have arrived on Earth thanks to the great collaboration between Coca-Cola and Marvel! This unique campaign is accompanied by an eye-catching in-store display, designed and executed by Dago. The main goal was to create an interactive space that captures...
Coca-Cola Cheers for Hockey and Is Absolutely Unmissable on Store Floors!
Coca-Cola is the beverage partner of Czech hockey, supporting women’s ice hockey and para hockey as well, but above all, it has a packed marketing calendar with the upcoming World Championship. This year, the championship will take place in May in Prague and Ostrava,...
WE WON A TOTAL OF SIX AWARDS AT THE POPAI AWARDS COMPETITION

On Thursday, November 25th, the results of the POPAI Awards competition were announced, in which the best in-store communication projects at the point of sale on the domestic and foreign markets are being awarded. This year, we succeeded again and won a total of six awards.
The shop-in-shop called “Domácí kavárna (Home Café)” gained the highest number of points in the food category. We created a realization tailored for Nestlé with a goal to present a complete range of coffee. The contrasting colours of the display elegantly separate the Starbucks and Nescafé Dolce Gusto brands. The purity of its design, the combination of first-class materials, and a real jute bag full of coffee beans directly invite you to drink a cup of hot drink.
In the category of soft drinks, there succeeded our display for spring waters Natura. The dominant feature of the whole shop-in-shop is a faithfully pictured spring, in the heart of which a life-giving fluid bubbles and gurgles. Other impressive elements are the real pine branches, which complement the display with a pleasant olfactory sensation. Purity and close connection with nature are evident from the realization at first sight.
Another awarded project in the category of alcoholic beverages was a shop-in-shop for a honey novelty from the Božkov brand. Rum liqueur “Božkov Republica Honey” combines the sweet taste of cane rums and delicious bee honey with a subtle aftertaste of milk caramels. The display, which plays with hexagons depicting honeycombs, has been also tuned into this mood. The overall impression is enhanced by a decent bar in black, which is decorated with a golden bottle of this drink.
As in the previous year, the implementation of electric toothbrushes and Oral-B iO toothpastes succeeded in the health category again. It presents current novelty of this series. Technical perfection and purity are enhanced by the elegant contrast of black and white logos. The display has been complemented by a practical backlight of education and a mirror frame. The sophisticated appearance is enhanced by the purple light aura, which raises the perceived value of the display.
Lego display showed off among the toys, which delighted lovers of cars and other vehicles. From the cardboard display tailored to this edition, the irresistibly coloured Monster Truck grinds the teeth of all passers-by, which attracts attention thanks to the LEDs, flashing lights, and the sound of a roaring engine.
In the pet food category, the endcap of Mars Czech won, presenting four of its brands – Pedigree, Dentastix, Sheba, and Dreamies. Pet owners will appreciate the display, as they can find everything they need in one place. The implementation is imaginarily divided into two halves – the first part is focused on products for dogs, and the second part for cats. The elements of the display are tuned in the same spirit – a wooden model of a dog and an elegant cat realized by 3D printing.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY