SK
Ireland goes for honey from Czech bees
Tullamore D.E.W. Honey was launched into the market last autumn.
The distillery “Palírna U Zeleného stromu” shows a distilling house and attracts to the taste of new Heffron rum
In recent weeks, the Dago communication agency has carried out several realizations for the products of the Czech liqueur distillery “Palírna U Zeleného stromu”.
NEW EDGE: We present ourselves to the world of a new reality at a new level
What happened in the POS communication market during the pandemic crisis and why we are now stronger and more efficient.
Children and adults will love the new display “Veselá kráva” by Dago
Cheese from “Veselá kráva” and popular snacks “Sýr a Křup” attract the attention of almost all passers-by these days. Dago has created a new shop-in-shop for the company “BEL sýry”.
YOU CAN BUY VITANA AND HAMÉ ASSORTMENT DIRECTLY IN THE CHRISTMAS KITCHEN
Vitana and Hamé products already take a traditional position in Czech households.
WE WON A TOTAL OF SIX AWARDS AT THE POPAI AWARDS COMPETITION
On Thursday, November 25th, the results of the POPAI Awards competition were announced, in which the best in-store communication projects at the point of sale on the domestic and foreign markets are being awarded. This year, we succeeded again and won a total of six awards.
RED BULL DRIVES THROUGH CZECH AND SLOVAK STORES WITH FORMULA 1
In stores and at gas stations across the Czech Republic and Slovakia, the non-traditional presentation of the Red Bull brand and products with the theme of Formula 1 is now attracting attention.
Big Shock! brings the music experience directly to stores
Traditional summer limited edition of Big Shock! energy drinks. “MUSIC”, which represents the playfulness of musical experiences and summer festivals, now draws attention to itself in stores through a unique exhibition in the shape of headphones, which we created in...
The JOJO realization won the POP STAR Award of February 2021
The Mistoprodeje.cz portal announces a new winner of the POP STAR competition. The winner for February was the realization of JoJo. This month, 10 In-store realizations entered the competition, and the jury evaluated them again according to three following criteria:...
Properly chosen POS as sales promotion works
Successful POS is based on the knowledge of the client/submitter and the brand. Followed by setting a goal, creating a POS solution strategy, controlling the purchasing process, finding functional elements for sales, finding benefits, differences, etc. The preparation...
We brought two gold medals from POPAI Euro Awards 2019
We won totally five medal positions at the finals of the world competition POPAI Euro Awards, in which the best projects from the sphere of in-store advertisement compete with each other. We won with all five March nominations. We most appreciate the two gold medals for the palette island connecting Four Roses whiskey with Royal Crown Cola and for the endcap for M&M’s sweets.
This endcap, for whose production we used varnished fiberboard, scored its points mainly for its cheerful design. It represents a mixture of unusual shapes, elements and wit. Mascots with funny faces and alluring chocolate bars in above-life size attract attention the most.
As to the endcap for Four Roses whiskey with Royal Crown Cola, the jury appreciated its luxuriously looking design and unusually combined black and brown colors. This original P.O.P. medium arouses nostalgic feelings intensified by an antique table and a lamp. Its main idea is an emphasis on calming down and relaxation in today’s hectic times that the endcap associates with slow savoring the combination of cola and whiskey.
In the category of beverages, non-alcoholic in this case, we also succeeded. We won the second position with a display we made for Kofola. Its dominant is robot Karel and it is unique, for example, as it does not have any sharp edges.
Listing our successful and awarded projects ends with two bronze medals: the first one awarded to an interactive shop-in-shop Oral-B made for PROCTER & GAMBLE, which has a unique system of detecting when exposed products remove too far from the display. The second one awarded to our well-known Captain Morgen boat, which has already been awarded several times. Again, this approved extraordinary success of this project.
Your DAGO team
