SK
Tssst! Mattoni attracts attention to its novelties with its new POS
This year, as part of the sales expositions, Mattoni bet on original iridescent displays and pallet displays.
New POS Tullamore D.E.W. shows what Irish barbecue means
Barbecue simply belongs to summer. Hardly anybody can refuse the sun’s rays, whiskey, and well-prepared meat.
Ondrášovka in a new jacket is also changing its display in the sales area
The producer of one of the oldest Czech mineral waters – Ondrášovka, the company Kofola ČeskoSlovensko, has invested in technologies that think about nature protection and reflect the demanding requirements for sustainability.
Hisense Group presents two new shop-in-shops in the latest Alza showroom
Interesting project for customers of the Alza showroom in Chrášťany, Prague, presents white and black goods from the MORA and Hisense brands.
“Cirkulka” by Kofola reflects sustainability in the production of POS
Kofola ČeskoSlovensko has introduced its traditional drinks Kofola, Vinea, and Rajec in returnable bottles to the retail network this year.
DAGO has expanded with a new assembly hall in record time
New job orders require new and larger premises – that is why in April we opened a new assembly hall, which is located just a short distance from our Headquarters in Zdice.
Birell Světlý represents a new recipe after 30 years
How to inform customers that Birell Světlý represents an improved recipe after thirty years?
Displays for paints by AkzoNobel Coatings CZ: New every year, yet maximally sustainable
Three years ago, we produced, at first glance, ordinary metal displays for the company AkzoNobel, which sells decorative paints. Since then, we have been working with them regularly.
News from the retail: How did DAGO prepare clients for Easter?
Easter is another time for traders right after Christmas when they can let their imagination run riot and cut a dash with some imaginative display.
DAGO HAS FOCUSED ON CARDBOARD, BUILDING-UP A NEW HALL IS BEING PREPARED
Last year, we recorded a 40% increase in turnover in cardboard projects.
Captain Morgan “plows the waves” of Globus stores again
During July, in Globus chain, we can see an action display resembling a boat we have created for the Captain Morgan brand. Besides the emphasis on the sales campaign, its aim is also to build-up the brand. Its distinctive feature is a marine stylization in wooden design, with which the brand has a good experience.
A complete brand portfolio is presented on the display. “Customers have a chance to buy for a favourable price and try even other products of the brand. We place an emphasis especially on Captain Morgan Black Spiced and White Rum, but the dominant one is Captain Morgan Original Spiced Gold which is also presented in a limited edition,” explained Zdeněk Bláha, the Captain Morgan Brand Manager, Stock Plzeň. The benefit of the large display is more space for the brand presentation at the time, when retail chains aim to achieve cleaner sales environment, and when there is not much room for building and communicating the brand. The customized solution we have created brings better results compared to communication just on shelves and standard formats. Large exposures, as a tool to support branding at the point of sale, become a trend in this context.
The marine theme is being inherently linked to the Captain Morgan brand. The actual display in Globus stores reflects elements of a boat construction. The wood has been arranged to look like being sea-beaten. Two years ago, we have developed the procedure of singeing, wire-brushing and staining, and it is used for each wooden display. There is also a captain figure with a rudder and a red pulsating light attracts attention of shoppers.
The four-palette display is deployed in three Globus stores. In other Globus stores, there have been placed one-palette wooden boats, which also attract attention with their design and valuable materials. Last year, these were tested and there proved better sales results compared to a cardboard version. This exposition in Globus stores will last until 23rd July 2018 and individual stores may prolong this action. Multi-palette non-standard displays are functional trend and the brand intends to continue using them.
Your DAGO team
