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Ireland goes for honey from Czech bees

Tullamore D.E.W. Honey was launched into the market last autumn. This year, the communication agency Dago has created a sampling display for this novelty, which effectively promotes the combination of Czech honey and Irish whiskey.

An unexpected combination of Czech honey and popular Irish whiskey Tullamore D.E.W. attracts attention by itself. For this reason, the sampling itself was conceived untraditionally – to draw attention to itself and attract a younger target group. Sampling displays were made in a total of three pieces, which will gradually go around selected places in the Czech Republic and Slovakia.

The displays are made of durable laminate and plexiglass materials and are decorated with honeycomb stickers. Loudspeakers are built directly into the display, from which the buzzing of bees can be heard. At each display, there stand promoters who are thematically dressed in beekeeping suits and offer Tullamore D.E.W. Honey.To do this, they use special trays in the shape of honeycombs, which have holes for sampling glasses milled on the upper part.

For the Czech Republic and Slovakia

Sampling Tullamore D.E.W Honey started in March and customers will be seeing it until the end of November this year. Sampling will take place in busy public areas and interesting places in the Czech Republic and the Slovak Republic.

During the production of the display, emphasis was placed on the easiness to assemble it and disassemble it again. “To be able to easily transport the sampling display from place to place, we have added special transport boxes to the unit, which will enable easy handling of individual parts of the display,” explains Eva Perglová, te Project Manager from the Dago agency.


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