SK
Fascination by technologies has faded and the authenticity “leads the dance” now
From our visit at the Trade Fair Globalshop, it was clear that the digital technologies adoration cooled down.
The Trade Fair Globalshop, which moved back to Chicago this year, radiated noticeably less enthusiasm from digit…
Metaxa is developing the brand in retail
The brand of Greek Metaxa distillates came up with a display in Globus stores. In addition to sales promotion, it focuses on building the brand. This year, there is a good opportunity for it, as Metaxa is just going through…
POPAI Euro Awards Paris – 5 of our projects in the finals
At the Tuesday´s announcement of POPAI Awards Paris, we were the first Czech company with 5 nominations of our projects. There applied 313 projects from 46 categories (last year, 277 realizations in 37 categories). The fina…
BIG SHOCK! Dakar adrenaline
The energy drink brand “BIG SHOCK!” has prepared a competition for its customers to win a ride in a racing special that took part in this year´s Dakar Rally. A two-palette display with a cardboard racing truck special attra…
Remodelling of the Nestlé brand store
Nestlé carried out remodelling of its company store in Prague – Modřany. The assignment sought an innovative solution that will manage to even better represent the company and its products. The combination of materials and…
Adrenaline by OMEN from HP in Alza
A series of game products from HP called OMEN attracts passionate players to a gaming zone in Alza branch stores in Prague and Bratislava. We have created it in a temperament design using geometric shapes and red lighting….
Christmas inspiration from Pinterest
POPAI AWARDS – 10 Awards
On 23rd November, there were announced the POPAI Awards for the best advertising means in the sphere of in-store communication for the year 2017. We won awards for six of our projects that evening. The most successful was o…
The deer origami from Jägermeister lures to the autumn atmosphere
For Jägermeister, the herbal liqueur brand, we have created an unconventional and attractive display with a deer „origami“. It is intended for the autumn action of the Czech stores of the Globus and Slovakian Metro chains….
Reflections of summer on Pinterest
Realizations and designs that have attracted us and could appeal to you as well.
These and many other worldwide POP inspirations can be continually found on DAGO Pinterest.« Nejnovější«...1112131415...20...»» Nejstarší
Two best realizations in POP STAR 2019 competition were ours
We regularly participate with our projects in the competition of the Místoprodeje.cz portal for the best in-store realization of the month and we are being successful in it. That is why we are pleased that we have succeeded within the overall assessment for 2019, as our displays won the first and the second positions in the POP STAR competition.
Our pallet island Jägermeister, with a hologram for the first time in the history of the Czech in-store communication, won the gold medal in the POP STAR competition for the whole year. Our shop-in-shop for the Tullamore D.E.W whiskey won the second position. In the words of our Managing Partner Daniel Jesenský, both awarded projects show that courageous and creative solutions make sense. These are typical realizations aiming not only at sales promotion, but also at building the presented brands through an original shopping experience.
The display for Jägermeister scored 8.8 points in the POP STAR competition. In addition to the holographic projection of the deer, it features also other attractive elements – such as engraved, backlit deer heads or built-in freezer, from which customers can take a beverage frozen-down to the recommended temperature of -18 ˚C. The absolute victory of this project at POPAI Awards in November gives an evidence of its success.
The shop-in-shop for the Irish Tullamore D.E.W whiskey, we produced in only one piece, scored 8.53 points. At the moment, shoppers can see it in Prague Makro store – Černý Most. Leather armchairs allure them to sit down and on the side, there shows up a wooden barrel, in which the precious beverage matures for many years. There is also a stylized cascading display with premium whiskey bottles arranged in two rows and ready for shoppers to buy them.
The marketing event, when distributor of this whiskey introduced the redesigned visual identity to customers, was also complemented by two-pallet islands in a number of stores of Czech and Slovak retail chains.
Your Dago Team
