Fresh Pinterest goodies

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And again, we bring you some of the interesting realizations found on Pinterest. This time with the Christmas theme.
These realizations and many others can be found o…

Globalshop Las Vegas 2017: top class traditional solutions

25th Globalshop Las Vegas 2017 (www.globalshop.org) was organized in the spirit of “Experience Defines You”; so the customer experience was traditionally the priority.
Compared to Euroshop Düsseldorf, this U.S. Trade Fair w…

LG trendy shopping in Alza

Together with the LG Electronics brand, we created another interesting project. On the 42 square meters of the Prague Alza Showroom, we participated in the creation of the fully functional shop-in-shop presenting several ty…

Euroshop 2017 through the eyes of DAGO team

In March, there took place the traditional biggest EuroShop Trade Fair in Düsseldorf focused on retailing in the sphere of equipment, solutions and communication. During the five days, visitors had the opportunity to learn ab…

Orion creates Easter atmosphere in stores

In addition to Czech traditional plaited osier stick and coloured eggs, carolers associate Easter also with chocolate delicacies. Leading producer of Orion chocolate Nestlé knows this and decided to colaborate with us on cr…

We win Shop! Global Award with Somersby display

The seventh year of the international competition Shop! Global Awards knows the winners of the best in-store realizations for the year 2016. Among the winners, there is also a display of the Somersby cider created by our te…

Nescafé Dolce with a customized mix of capsules

The company Nestlé, in co-operation with our company, prepared a possibility for favourers of Nescafé Dolce Gusto coffee to create own collection of capsules to their taste in a unique pop-up store, where customers can choo…

GEM-GEN2 – we have a new information system

Except interesting realizations, our DAGO team can show off another interesting thing. It is a unique tailor-made information system GEM of the second generation based on the Lotus Notes platform by IBM.
“In our company DAG…

Thanks for POPAI CE AWARDS 2016

On Thursday, 24th November, there took place this year´s POPAI Awards ceremony for the best advertisement means in the sphere of in-store communication. And just like last year, our company won most of the awards. We succeede…

Together with Nestlé, we are improving the presentation of the capsule coffee in Electroworld stores

Electroworld, a retailer of electric appliances, has started redesign of the capsule coffee category in its stores. Currently, it is being tested in two stores, and there will be five more by the end of the year and remaining ones during the next year. We co-ordinate the project with the auspices of Nescafé Dolce Gusto by Nestlé.
The aim of the project is to improve the clarity of the category and its more positive perception. „In competition of other types of coffee preparation, it is necessary for us that customers perceive the capsule coffee as qualitatively equivalent. At the same time, we want our customers to be well informed about brands of appliances and capsules,“ says Michaela Gilarova, the Channel Development Specialist of Nescafé Dolce Gusto. We perceived the potential of this category and opened negotiations with particular partners. We know from previous projects that there is a potential to increase sales by up to dozens of percentages. However, its coordination is challenging, it took one year to negotiate conditions with all the engaged parties. Currently, there has been carried out testing in stores in Cestlice and Nove Butovice. After its evaluation, the change will be made in other five Electroworld stores and in the subsequent year, the change will be made in the remaining ones.

The trend in retail coffee is a tendency to the premium nature, when people want to enjoy coffee at their homes that will be as good as in a good coffee shop. In Electroworld, it is reflected into the white appearance of shelves and unified illuminated visuals with the motive of coffee-beans. Customers are being motivated to enter the aisle by the end cap designed for action offers, where particular brands can offer coffee tasting before purchasing itself. At the centre of the shelf there is the highlighted display, so called “focal point”, with actually recommended products as novelties and action offers. It motivates shoppers to approach the shelf and offers the best of the actual offer facilitating orientation within products. Less is more, so the offer range is slightly smaller than before the realization. Each brand has its clearly labelled space containing coffee machines as well as appropriate capsules, which prevents purchase errors. Thanks to all these changes, the customer feels more comfortable. This has a positive impact on both shopping experience and sales.

Your DAGO team

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