Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
Two years ago, Marek Končitík, the new CEO of Dago, used the Covid situation to completely restructure the company.
A new display from GSK and its brands Odol, Corega, Parodontax, and Sensodyne will show you how to do good oral hygiene.
Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.
Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months.
This year, again, the energy drink brand BIG SHOCK! prepared a competition for customers associated with two summer limited editions of unique flavours.
Italians can enjoy life. Their food, summer drinks, and the positive atmosphere they can create around them are famous.
Did you know that most purchasing decisions are made at the point of sale?
In this year's POPAI Awards Paris 2022, our project for the Starbucks and Nescafé Dolce Gusto brands was nominated in the category of permanent POS - food and beverage. The display won the Food category in the Czech POPAI Awards 2021. We created a shop in shop called...
Together with Nestlé, we are improving the presentation of the capsule coffee in Electroworld stores
Electroworld, a retailer of electric appliances, has started redesign of the capsule coffee category in its stores. Currently, it is being tested in two stores, and there will be five more by the end of the year and remaining ones during the next year. We co-ordinate the project with the auspices of Nescafé Dolce Gusto by Nestlé.
The aim of the project is to improve the clarity of the category and its more positive perception. „In competition of other types of coffee preparation, it is necessary for us that customers perceive the capsule coffee as qualitatively equivalent. At the same time, we want our customers to be well informed about brands of appliances and capsules,“ says Michaela Gilarova, the Channel Development Specialist of Nescafé Dolce Gusto. We perceived the potential of this category and opened negotiations with particular partners. We know from previous projects that there is a potential to increase sales by up to dozens of percentages. However, its coordination is challenging, it took one year to negotiate conditions with all the engaged parties. Currently, there has been carried out testing in stores in Cestlice and Nove Butovice. After its evaluation, the change will be made in other five Electroworld stores and in the subsequent year, the change will be made in the remaining ones.
The trend in retail coffee is a tendency to the premium nature, when people want to enjoy coffee at their homes that will be as good as in a good coffee shop. In Electroworld, it is reflected into the white appearance of shelves and unified illuminated visuals with the motive of coffee-beans. Customers are being motivated to enter the aisle by the end cap designed for action offers, where particular brands can offer coffee tasting before purchasing itself. At the centre of the shelf there is the highlighted display, so called “focal point”, with actually recommended products as novelties and action offers. It motivates shoppers to approach the shelf and offers the best of the actual offer facilitating orientation within products. Less is more, so the offer range is slightly smaller than before the realization. Each brand has its clearly labelled space containing coffee machines as well as appropriate capsules, which prevents purchase errors. Thanks to all these changes, the customer feels more comfortable. This has a positive impact on both shopping experience and sales.
Your DAGO team