We won gold at POPAI AWARDS PARIS

The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.

Nomination in POPAI Awards Paris for Nestlé’s Home Café

In this year's POPAI Awards Paris 2022, our project for the Starbucks and Nescafé Dolce Gusto brands was nominated in the category of permanent POS - food and beverage. The display won the Food category in the Czech POPAI Awards 2021. We created a shop in shop called...

Albert guides customers through the world of wines

Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.

The clear layout and timeless minimalist design play a major role in this new activation. The display lures to selected wines from different price categories and it is divided into two halves, one of which is dedicated to wines from abroad and the other half offers wines from Moravia.

The display is dominated by a cardboard end cap placed on metal shelves and made in the unmistakable design of the new brand Sommelier collection. It is dominated by black colour complemented by wood decor. The display catches the customer’s attention with its sophistication and simple, clean design that evokes a sense of luxury. “Our new Sommelier collection brand has a distinctive, eye-catching design that we have implemented into the cardboard end cap. The activation catches the interest of customers and informs them about the origin of both domestic Moravian wines and foreign wines,” says Erika Bognárová from Albert Česká republika.

The new display for Albert hypermarkets was created to present the private Sommelier collection brand, which contains the best wines available in this chain. Czech sommelier Klára Kollárová guarantees for their selection, and consumers will recognize them by a special label with the “Sommelier collection” brand.

Your team Dago 

OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY

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