Fanta drinks are betting on Halloween

Although Halloween is not a typical Czech holiday, it is still a great opportunity for marketers to establish contact with customers in a way they cannot otherwise afford. There are no limits to imagination, and smartly thought-out and amusing POSs can significantly...


The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.

Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action

It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products. There is literally a fight for a place on the sales floor or branding within the shelf. The holidays are an emotionally powerful time regardless of the “need” to buy gifts, and customers’ hearts and wallets are more generous.

Just emotions are the strongest purchase booster and the main creator of brand equity. If you choose the right solution at the points of sale and stand out from the crowd, you will not only increase the volume of sales, but it is also a great opportunity for building or strengthening the brand. Brands also need to stand out in the frequent flood of competitive communication, especially during seasonal periods. And what does “correct” display mean? Nowadays, simple, original, inspiring, and respectful shopper-centric rules of shopping behaviour and decision-making for specific products and brands must be at a top creative level.

Customers are much more spoiled than before and they welcome positive distractions while shopping, expecting original experiences. And you can bring these throughout the year. Seasonal POS offer great opportunities to strengthen or change shopping habits, motivate customers to try, and influence their minds and shopping behaviour on a short-term and long-term basis. In addition, it can be an entry opportunity for cross-category display, i.e. for combining multiple products or categories both within one manufacturer and multiple manufacturers, or perhaps a manufacturer with a retailer’s private labels. For example, on Valentine’s Day, it’s wine and chocolates, on Christmas, for example, beer specials with colourful socks. At the same time, we don’t have to aim only at hard targets, but we can show interest and charismatically take care of our customers. The benefits of seasonal POS are indisputable, but we still do not work with them actively and creatively enough here. You can get inspired with us, for example, by POS variations that are trendy in the USA, in a small space offering more creativity, with more connected 2D graphics and original 3D elements. Create stunning displays with us for Mother’s Day, Father’s Day, Children’s Day, Family Day, Halloween, International Pet Day, Holiday and Back to School, Christmas, Valentine’s Day, Easter… and any other season that may be relevant for your products and brands.

Your team Dago



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