Marvel heroes call for competition in Coca-Cola’s in-store campaign
The collaboration between two iconic brands like Coca-Cola and Marvel calls for something special.
You can’t miss the iconic Pringles chips on the new shelves
Pringles chips are known not only for their perfect hyperbolic paraboloid shape, but also for their irresistible taste.
Dago carried off two gold prizes from the POPAI Awards
On Thursday, November 24th, the festive announcement of the results of the POPAI Awards took place, just like every year.
Semtex’s shop-in-shop promotes the new Kofola campaign and impresses with its virtual reality
The energy drink brand Semtex comes together with the communication agency Dago with new shop-in-shops customers can see in selected Albert hypermarkets.
A new winter edition that will give you wings: Red Bull with apple and fig flavours
Red Bull is back with a new seasonal edition of its energy drinks.
Fanta drinks are betting on Halloween
Although Halloween is not a typical Czech holiday, it is still a great opportunity for marketers to establish contact with customers in a way they cannot otherwise afford. There are no limits to imagination, and smartly thought-out and amusing POSs can significantly...
Autumn in Albert stores: Pilsner Urquell once again bets on the history and tradition
The producer of the popular Czech beer – Plzeňský Prazdroj - has joined forces with the communication agency Dago. Their joint work resulted in displays in the form of the Jubilee Pilsen Gate and customers could see them in the sales areas of Albert supermarkets and...
We won gold at POPAI AWARDS PARIS
The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.
The Dago agency took care of the unmissable entry of Natura into the Slovak market
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
An interview with Marek Končitík: “My biggest hobby is the company.”
Two years ago, Marek Končitík, the new CEO of Dago, used the Covid situation to completely restructure the company.
Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action

It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products. There is literally a fight for a place on the sales floor or branding within the shelf. The holidays are an emotionally powerful time regardless of the “need” to buy gifts, and customers’ hearts and wallets are more generous.
Just emotions are the strongest purchase booster and the main creator of brand equity. If you choose the right solution at the points of sale and stand out from the crowd, you will not only increase the volume of sales, but it is also a great opportunity for building or strengthening the brand. Brands also need to stand out in the frequent flood of competitive communication, especially during seasonal periods. And what does “correct” display mean? Nowadays, simple, original, inspiring, and respectful shopper-centric rules of shopping behaviour and decision-making for specific products and brands must be at a top creative level.
Customers are much more spoiled than before and they welcome positive distractions while shopping, expecting original experiences. And you can bring these throughout the year. Seasonal POS offer great opportunities to strengthen or change shopping habits, motivate customers to try, and influence their minds and shopping behaviour on a short-term and long-term basis. In addition, it can be an entry opportunity for cross-category display, i.e. for combining multiple products or categories both within one manufacturer and multiple manufacturers, or perhaps a manufacturer with a retailer’s private labels. For example, on Valentine’s Day, it’s wine and chocolates, on Christmas, for example, beer specials with colourful socks. At the same time, we don’t have to aim only at hard targets, but we can show interest and charismatically take care of our customers. The benefits of seasonal POS are indisputable, but we still do not work with them actively and creatively enough here. You can get inspired with us, for example, by POS variations that are trendy in the USA, in a small space offering more creativity, with more connected 2D graphics and original 3D elements. Create stunning displays with us for Mother’s Day, Father’s Day, Children’s Day, Family Day, Halloween, International Pet Day, Holiday and Back to School, Christmas, Valentine’s Day, Easter… and any other season that may be relevant for your products and brands.
Your team Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY