The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.
Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
Two years ago, Marek Končitík, the new CEO of Dago, used the Covid situation to completely restructure the company.
Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.
Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months.
This year, again, the energy drink brand BIG SHOCK! prepared a competition for customers associated with two summer limited editions of unique flavours.
Italians can enjoy life. Their food, summer drinks, and the positive atmosphere they can create around them are famous.
Did you know that most purchasing decisions are made at the point of sale?
In this year's POPAI Awards Paris 2022, our project for the Starbucks and Nescafé Dolce Gusto brands was nominated in the category of permanent POS - food and beverage. The display won the Food category in the Czech POPAI Awards 2021. We created a shop in shop called...
Smile, please! GSK and Dago present the right dental care
Dental care is a whole-life and daily thing that affects us all. A new display from GSK and its brands Odol, Corega, Parodontax, and Sensodyne will show you how to do good oral hygiene. An individual display for the new range of Sensodyne Nourish therapeutic toothpaste was also created for Albert stores. Both projects were created in co-operation with the communication agency Dago.
Customers can come across a unique illuminated installation in the Albert store in Chodov, Prague. The display is divided into a total of four modules supplemented by specific products dedicated to a different topic of oral hygiene:
- specialized care for sensitive teeth,
- specialized care for bleeding gums,
- care for dental prostheses and orthodontic appliances,
- products reflecting current sustainability trends.
The dental hygiene column educates customers on how to properly care for their teeth, and at the same time clearly presents the entire portfolio of brands Odol, Corega, Parodontax, and Sensodyne and their focus on specific problems.
The majority of the Czech population buys dental hygiene products in permanent stores, where a shelf with a large number of brands and types of pastes can represent an unnecessarily complicated process for consumers. For customers, quick and easy orientation in the store is crucial. The advantage of this display is that customers will find everything they need – not only products but also information – in one place. Consumers unambiguously positively perceive the opportunity to learn anything interesting about products and to understand the specifics of the product. The display thus offers to customers a solution exactly according to their needs.
The display for the new range of Sensodyne Nourish therapeutic toothpastes is based on the main features of natural ingredients and sustainable packaging materials. Toothpastes from this range have fully recyclable boxes, and also tubes including lids.
The installation is made of cardboard and draws attention with tooth and toothpaste tube shapes standing side by side. The white look is complemented by the motif of aloe vera, one of the components of the new range. The display is deployed in five selected Albert stores.
Your team Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY