Marvel heroes call for competition in Coca-Cola’s in-store campaign
The collaboration between two iconic brands like Coca-Cola and Marvel calls for something special.
You can’t miss the iconic Pringles chips on the new shelves
Pringles chips are known not only for their perfect hyperbolic paraboloid shape, but also for their irresistible taste.
Dago carried off two gold prizes from the POPAI Awards
On Thursday, November 24th, the festive announcement of the results of the POPAI Awards took place, just like every year.
Semtex’s shop-in-shop promotes the new Kofola campaign and impresses with its virtual reality
The energy drink brand Semtex comes together with the communication agency Dago with new shop-in-shops customers can see in selected Albert hypermarkets.
A new winter edition that will give you wings: Red Bull with apple and fig flavours
Red Bull is back with a new seasonal edition of its energy drinks.
Fanta drinks are betting on Halloween
Although Halloween is not a typical Czech holiday, it is still a great opportunity for marketers to establish contact with customers in a way they cannot otherwise afford. There are no limits to imagination, and smartly thought-out and amusing POSs can significantly...
Autumn in Albert stores: Pilsner Urquell once again bets on the history and tradition
The producer of the popular Czech beer – Plzeňský Prazdroj - has joined forces with the communication agency Dago. Their joint work resulted in displays in the form of the Jubilee Pilsen Gate and customers could see them in the sales areas of Albert supermarkets and...
We won gold at POPAI AWARDS PARIS
The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.
Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
The Dago agency took care of the unmissable entry of Natura into the Slovak market
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
I’ll have Birell! The popular fruit soft drink attracts to a portion of fruit
Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months. They offer a good portion of refreshment even for those who are about to drive a car or even ride a bike.
And the new POS materials made in co-operation with the popular Birell Radler non-alcoholic beers are tempting to quickly slake your thirst. “When preparing the campaign for Birell, we built on what people enjoy most about summer. Juicy refreshment that is full of fruit and great taste, without added preservatives and colourings. Dago fulfilled our vision perfectly, and Birell was unmissable on the market this year,” explains Barbora Karešová, the Activation Manager from Plzeňské Prazdroj.
For the presentation of these non-alcoholic beers, Dago created a total of 10 shop-in-shops you can see in Albert chains and 40 single-pallet displays you can see in Tesco and Albert stores. The activations are complemented by the slogans “Afford juicy refreshment” and “I’ll have Birell”.
Everything, including the 3D can adorning these activations, was made from FSC-certified cardboard, supporting environmentally friendly, socially beneficial, and economically viable forest management.
A fruity boost
“When creating the POS materials, we bet on a creative and playful design, which at first glance attracts a good dose of fruity refreshment and juiciness,” says Luboš Plačko, the Project Manager from Dago. And thanks to the distinctive colours, shop-in-shops and single-pallet displays on sales areas attracted the attention of consumers. The cardboard display is dominated by pieces of fruit and water elements, which are a synonym for summer well-being and motivate customers to buy the drink and consume it immediately.
Your team Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY