Marvel heroes call for competition in Coca-Cola’s in-store campaign
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You can’t miss the iconic Pringles chips on the new shelves
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Dago carried off two gold prizes from the POPAI Awards
On Thursday, November 24th, the festive announcement of the results of the POPAI Awards took place, just like every year.
Semtex’s shop-in-shop promotes the new Kofola campaign and impresses with its virtual reality
The energy drink brand Semtex comes together with the communication agency Dago with new shop-in-shops customers can see in selected Albert hypermarkets.
A new winter edition that will give you wings: Red Bull with apple and fig flavours
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Fanta drinks are betting on Halloween
Although Halloween is not a typical Czech holiday, it is still a great opportunity for marketers to establish contact with customers in a way they cannot otherwise afford. There are no limits to imagination, and smartly thought-out and amusing POSs can significantly...
Autumn in Albert stores: Pilsner Urquell once again bets on the history and tradition
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We won gold at POPAI AWARDS PARIS
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Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
An interview with Marek Končitík: “My biggest hobby is the company.”
Two years ago, Marek Končitík, the new CEO of Dago, used the Covid situation to completely restructure the company.
The Dago agency took care of the unmissable entry of Natura into the Slovak market
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion within the exposed category of soft drinks and premium display.
Customers will get to know the novelty thanks to attractive semi-permanent displays dominated by an unmistakable light circle. “Natura spring waters are a new brand on the Slovak market, and therefore we have to inform our consumers about this novelty,” Marek Prostredný, the Marketing Execution Lead from Coca-Cola HBC, presents the concept of the display.
The displays are made of a combination of plastic and cardboard. The cardboard wrappings on the lower part of the structure can be easily changed directly on the sales floor during the whole campaign, as well as the graphics on the central circle, which can be simply pasted over.
How did the light circle come about?
Preparations for the launch of Natura water into the Slovak market began already in the second quarter of this year. The idea of the light circle originated directly in Dago. “We thought about how to clearly and concisely communicate the purity and natural origin of Natura water and its benefits, and also indicate the symbolism of recycling in the background. Precise lighting and a combination of simple geometric shapes brought exactly what we needed: to attract attention – to inform – to sell!” explains Jakub Petráš, the Project Manager of Dago.
The realization of this distinctive element was production demanding. “Of course, we have long-term experience with lighting implementations. Since it is the time of ‘expensive energy’, we thought about how we could do our part to save resources and the planet. Thanks to innovations, we have achieved a reduction in electricity consumption, without affecting the quality of lighting and the overall impression of the display. Ultimately, the energy consumption is up to 90 % lower compared to the projects we implemented a few years ago,” explains Tomáš Vyslužić, the Design Engineer from Dago.
POS as a marketing material
POS materials play a key role in the launch of a new brand. “I strongly believe that the campaign will be spectacular and will interest every consumer who visits Tesco stores,” comments Marek Prostredný.
A total of ten displays were installed in selected Tesco stores across Slovakia. “We prepared this display together with the Dago agency. Its main purpose is to impress with the ‘wow’ effect, to present Natura spring waters to Slovak consumers, and at the same time to inform them about the big competition to win Škoda Enyaq Coupé RS for one year, which we prepared for Tesco,” adds Jiří Kopejtko, the Brand Manager of Coca-Cola HBC.
Your team Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY