SK
GEM-GEN2 – we have a new information system
Except interesting realizations, our DAGO team can show off another interesting thing. It is a unique tailor-made information system GEM of the second generation based on the Lotus Notes platform by IBM.
“In our company DAG…
Thanks for POPAI CE AWARDS 2016
On Thursday, 24th November, there took place this year´s POPAI Awards ceremony for the best advertisement means in the sphere of in-store communication. And just like last year, our company won most of the awards. We succeede…
DAGO as a partner of the POPAI HORECA research
The segment of hotels, restaurants, pubs, cafes and similar distribution chnnels often uses tools of the P.O.P. communication for a contact with customers. Their function and influence on the consumer behaviour, value of br…
Oral-B ’’boasts’’ of interactive S-in-S in Alza
Oral-B, the brand of needs for dental hygiene of the company Procter&Gamble prepared a new shop-in-shop display for electric toothbrushes for its customers in Alza showrooms. It features premium design, which in addition to…
Pampers attracts moms with its interactive module
Together with the company Procter & Gamble, we have devised how to make a children´s section environment, namely a section of disposable nappies, more attractive and how to educate shoppers. In the chain of Globus supermark…
Jack Daniel’s celebrated its 150th anniversary with original shelves in Tesco stores
On the occasion of the 150th anniversary of the foundation of the first Jack Daniel´s distiller, the company Brown-Forman prepared for its customers a campaign with the limited edition of Jack Daniel´s whiskey and premium pro…
Pet Center – store remodelling
Pet Center, the retailer of goods for pets, redesigns its stores and invites its customers to airier and more modern environment. The modernized concept of in-store design does not concern only newly opened stores, but also…
Original Metaxa party
Together with the company Rémy Cointreau, we came up with an idea how to make upcoming summer parties originally special. For its customers in Bratislava, the company offers a container Metaxa Partyhaus furnished as a livin…
Victory at POPAI Awards Paris for three of our projects
Paris, Prague 16th June 2016 – From this year´s prestigious European contest POPAI Awards Paris, three awards go to the Czech Republic, all of them for projects realized by our company. From France, we will bring one gold,…
Nescafé Dolce Gusto invites for a coffee with a new POP media
The company Nestlé prepared a new branding for coffee lovers and also a bigger package of the popular coffee – Nescafé Dolce Gusto. As a part of the complex support, we realized a modern and elegant display for our client w…
The deer origami from Jägermeister lures to the autumn atmosphere
For Jägermeister, the herbal liqueur brand, we have created an unconventional and attractive display with a deer „origami“. It is intended for the autumn action of the Czech stores of the Globus and Slovakian Metro chains.
Together with the company Rémy Cointreau, we created a design for the autumn action of the brand Jägermeister, which we adapted to various sizes according to requirements of individual retail spaces. Its main dominant is a deer „origami“, made of specially bent boards, which evokes an atmosphere that suits to the brand within the scenography of the whole display.
The overall design is also underlined by artificial tree branches with leaves in the autumn colours. Everything is even more highlighted with the combination of orange and white LED light effects. „We wanted to build on the last year’s success, when we also used a deer model. The goal was to surprise customers with an original appearance and premium image, which we succeeded to fulfil,“ says František Beneš, the Trade Marketing Specialist Off Trade Rémy Cointreau. The display is intended for middle-age customers and influences on a communication shift from the emphasis on „freezing“ to the sense of rebellion and German perfection. However, we did not forget the proper serving: „The display includes a special freezer, from which customers may take bottles in the case when they need them „freezing“ for a party, for instance,“ adds František Beneš. We also used a wooden bark in flower-pots with artificial flowers. Its fragrance strengthens the autumn atmosphere and completes the impression of the connection with the nature the brand promotes. This diverse and in-detail processed realization also includes an illuminated niche with a 3D bottle. At the point-of-sales, the display is complemented with additional navigation elements, as for example sleeves for safety gates and floor stickers navigating customers to the pallet display.
Your DAGO team
