SK
We succeeded at GLOBAL POPAI AWARDS
At the biggest world retail Trade Fair Globalshop in American Las Vegas, there was just announced the winner of the 5th POPAI Global Awards<...
Shanghai, Las Vegas and Paris
Our projects that have succeeded at the last POPAI Awards Czech Republic just compete with our competitors from all over the world in the main…
Frisco Night lure for a nightlife through its display
The lightly sparkling alcoholic beverage got a new variant Frisco Night last autumn. With this step, Plzensky Prazdroj, a.s. responded to the behaviour of consumers of the main target group – women under 35 years of age – v…
Futuristic P.O.P. Samsung presentation
The new premium line of refrigerators and washing machines by Samsung has its own small exhibition, realized by our company, in the Prague showroom of the kitchen studio Sykora. Because at the end of the last year, the comp…
Marketer of the Year 2015
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As we care about the Czech marketing, we are trying to support it in many different ways. One of our activities is already a long-term partnership in the contest Mark…
Smart display can mix drinks
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Mixed drinks and spirits belong to each other. So why don´t we offer recipes how to prepare the right cocktail to our customers directly in a store? Thanks to the new…
Our victory in POPAI AWARDS 2014
Nine – that is just the exact number of times we won awards for our P.O.P. applications registered for the international competition for the best communication means and advertisements at points of sales POPAI AWARDS. The pro…
Unique P.O.P. for M&M´s in TESCO
Creating a unique P.O.P. application for sweets is not easy. Shoppers often do not plan buying these products that end up in shopping carts as the r
Shop in shop ACER for Alza
How to attract customers not to be afraid to try all displayed technologies of the Acer brand in a store with electronics and perhaps even buy them? We bet on spacious and elegant shop-in-shop.
The company Acer used the ac…
JOJO shop-in-shop in TESCO
In August, Nestle gave us the opportunity to create specific shop-in-shops for the popular brand of JOJO candies. So in Czech Tesco stores, there is being created a specific candy world, which will attract customers at firs…
The complete Orion assortment in one place
Nestlé Slovakia will present the comprehensive offer of Orion confectionery as part of a creative endcap in Fresh stores.
“The realization was created as an offer to replace the original Orion endcaps with new ones, which will not only be more attractive but also fashionably designed and generally fit into the concept of Fresh retail stores,” describes Patrícia Borárošová, the Channel Development Specialist from Nestlé Slovakia. “The modern design of the endcap should thus support sales from a secondary location,” she adds.
The design of the endcap was created to be suitable for all Orion products – i.e. chocolate bars, bars of chocolate, and candy boxes. “The endcap has interchangeable branding, except for the Orion star itself, all surfaces can be customized, for example during advertising events or the presentation of a new product,” explains Ľuboš Plačko, our Project Manager. “Together with the client, we chose the anthracite color in combination with a light wood design so that not only premium materials and backlighting stand out, but also fit into the overall concept of Fresh stores,” adds Plačko.
Nestlé expects to place endcaps on a long-term basis for a period of two to three years, for the time being into five stores of the Fresh retail network. In the future, there are plans to expand to other stores, or even in a smaller size of the ¼ of the current display.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
