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Follow DAGO news and views on Linked In !
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If you are not on the social network today, it is like you do not live. That is why we decided to present DAGO on Linked In – the world largest professional network….
POPAI Awards – most awards for DAGO
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Among all entered contestants, our company won most awards in this year´s international competition of best communication and advertising means at points of sales POP…
Rémy Cointreau Whiskey POP
Thanks to our new POP application, Czechs and Slovaks better understand whiskey. The growing segment of sales of spirits from the whiskey category should be promoted by a new POP campaign focused on educating customers. For…
New POP Tassimo displays
Victory of the Tassimo display in the branch competition POPAI Awards 2012 was a challenge for us to design and then produce and implement a new version of smaller floor display with a platform of the palette forth part. Su…
Sommersby promo tables for Budvar
Promo tables resembling an oak barrel with an apple-tree, the motive accompanying the alcoholic cider Sommersby designed and produced by our company, attracted approximately nine thousand people to take a taste and totally…
„Czech world of grilling“ for Bongrain
Grilling belongs to summer and that is why Co. Povltavské mlékárny (Bongrain) decided to simplify and make pleasant as much as possible such actions to shoppers in co-operation with our company. At one point within the them…
DEMO unit Philips beauty
For the company Philips, we have just completed realization of the project of permanent demo units for sales promotion, on which there are displayed real products appropriately secured for potential customers to manipulate…
Action end cup of Nescafe Dolce Gusto
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For our client Nestle, our company has designed and implemented new project, which takes into consideration rules of the customer decision-making process. These are p…
Secondary displays Burn and Monster
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Last month, the company Coca-Cola, represented by its marketing manager Ondřej Balvín, realized a set of new POP materials for its brands of energy drinks Monster and…
Exclusive promo tables Timotei
Our company has designed and then produced promo tables Timotei in original design for our customer UNILEVER. Totally non-traditional concept of the promo table uses combination of attractive design with unique technologica…
The complete Orion assortment in one place
Nestlé Slovakia will present the comprehensive offer of Orion confectionery as part of a creative endcap in Fresh stores.
“The realization was created as an offer to replace the original Orion endcaps with new ones, which will not only be more attractive but also fashionably designed and generally fit into the concept of Fresh retail stores,” describes Patrícia Borárošová, the Channel Development Specialist from Nestlé Slovakia. “The modern design of the endcap should thus support sales from a secondary location,” she adds.
The design of the endcap was created to be suitable for all Orion products – i.e. chocolate bars, bars of chocolate, and candy boxes. “The endcap has interchangeable branding, except for the Orion star itself, all surfaces can be customized, for example during advertising events or the presentation of a new product,” explains Ľuboš Plačko, our Project Manager. “Together with the client, we chose the anthracite color in combination with a light wood design so that not only premium materials and backlighting stand out, but also fit into the overall concept of Fresh stores,” adds Plačko.
Nestlé expects to place endcaps on a long-term basis for a period of two to three years, for the time being into five stores of the Fresh retail network. In the future, there are plans to expand to other stores, or even in a smaller size of the ¼ of the current display.
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