The animated car model dominated in Tesco and Globus stores

The producer of confectionery, chewing-gums and pet food Mars recently introduced a campaign for Orbit and Airwaves chewing-gums called “Arrive fresh in a new car!”. Our one-palette display informed of the contest and attracted attention in Tesco and Globus stores especially thanks to a car model with interactive elements.

Our Captain Morgan boat won the prestigious Shop! Global Awards

The famous Captain Morgana sailing ship we made for the company Stock Plzeň-Božkov, won an award of the international association Shop! at the Global Awards competition. From the final ceremonial, which took place in Chicago, USA, we brought home an award for the best marketing in-store project in the strong category of alcoholic and tobacco products.

We brought two gold medals from POPAI Euro Awards 2019

We won totally five medal positions at the Thursday´s finals of the world competition POPAI Euro Awards, in which the best projects from the sphere of in-store advertisement compete with each other. We won with all five March nominations.

Step to the pedals! Birell’s new display allures to the summer relax

How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.

We won 5 nominations at POPAI Awards 2019

From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.


We produced a new pallet display for the Irish whiskey Tullamore D.E.W. in co-operation with our client and the leading producer of spirits Rémy Cointreau. It was located into selected Tesco CZ and SK stores.We chose cardboard as the main material for the production....


At the biggest world retail Trade Fair Globalshop in American Las Vegas, there was just announced the winner of the 5th POPAI Global Awards. Together with our respectable client Mondelez, we managed to win with the interactive Milka end cap in the category “Food, Grocery & Convenience permanent”. This is also the first Czech project that succeeded at POPAI Global Awards.

This realisation has already won three awards within the Czech national round POPAI CE Awards and thus it got a chance to participate in the highest round of the competition. This week, it has been also nominated among potential category winners of the European competition POPAI Awards Paris.In the national round, except its overall design and processing, jurors were also interested by the multisensory character of the application, respectively the involvement of touch, sight and hearing. Besides its great visibility and interesting appearance, it attracts customers to caress the plush Milka cow head, which draws attention by mooing when recognizing any movement near by. “We are very pleased that we managed to win the award within the global competition just with this realization for Mondelez. We also take it as our contribution building up awareness of the great standard of the Czech in-store communication branch at the international level.“ says Martin Vorel, CEO of our company. Many achievements of this solution might not end as it has been nominated, together with the end cap for Jägermeister, also for the finals of the competition Les POPAI Awards Paris 2015.
Award of the world signification 
This year´s 5th international competition included 80 top realizations from 11 countries that had the chance to win awards in international competitions. “Winning national round means reaching the highest level of excellence. Success in competing with the best ones from all over the world is the height for everyone taking seriously wining and attracting customers and striving for improvements of the overall impression of shopping,” said Phil Day, Director POPAI UK and Ireland. His words reassured us of meaningfulness of our corporate vision that navigates us to create better points-of-sales.

Your DAGO team


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