Halloween becomes more and more popular in the Czech Republic. Coca-Cola has introduced a limited edition of Fanta Black Blood Orange with a blood orange flavor that combines Halloween playfulness and craziness. We produced a distinctive scary display for this product.
The summer relaxed atmosphere should certainly include barbecuing and refreshing beverages cannot be missing. That is how we could sum up the main idea of the campaign “Barbecuing with Coca-Cola”, for which we produced a shop-in-shop with a table and a garden grill.
In Hamleys, the Prague toy store, an entertaining world Hamíkov, where parents can spend their leisure time with their children, was built in cooperation with the company Nutricia. We have created an interactive display for it with the offer of Hami baby food.
The producer of confectionery, chewing-gums and pet food Mars recently introduced a campaign for Orbit and Airwaves chewing-gums called “Arrive fresh in a new car!”. Our one-palette display informed of the contest and attracted attention in Tesco and Globus stores especially thanks to a car model with interactive elements.
The famous Captain Morgana sailing ship we made for the company Stock Plzeň-Božkov, won an award of the international association Shop! at the Global Awards competition. From the final ceremonial, which took place in Chicago, USA, we brought home an award for the best marketing in-store project in the strong category of alcoholic and tobacco products.
We won totally five medal positions at the Thursday´s finals of the world competition POPAI Euro Awards, in which the best projects from the sphere of in-store advertisement compete with each other. We won with all five March nominations.
How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.
Big black puck, two hockey sticks on the sides and enthusiastic funs in the background – these are the most noticeable elements of the end cap we made for Coca-Cola.
Production in the P.O.S. segment is very complex and many subjects cooperate within it. For a long time already we have wondered how to manage our individual projects more effectively – from the production itself to the product placement in stores.
We have produced a new display to promote Fernet Stock liqueur for the company Stock, the leading producer of spirits. Stock uses the display since the end of March in Makro stores and its main goal is to introduce new modern design bottle.
We succeeded at GLOBAL POPAI AWARDS
This realisation has already won three awards within the Czech national round POPAI CE Awards and thus it got a chance to participate in the highest round of the competition. This week, it has been also nominated among potential category winners of the European competition POPAI Awards Paris.In the national round, except its overall design and processing, jurors were also interested by the multisensory character of the application, respectively the involvement of touch, sight and hearing. Besides its great visibility and interesting appearance, it attracts customers to caress the plush Milka cow head, which draws attention by mooing when recognizing any movement near by. “We are very pleased that we managed to win the award within the global competition just with this realization for Mondelez. We also take it as our contribution building up awareness of the great standard of the Czech in-store communication branch at the international level.“ says Martin Vorel, CEO of our company. Many achievements of this solution might not end as it has been nominated, together with the end cap for Jägermeister, also for the finals of the competition Les POPAI Awards Paris 2015.
Award of the world signification
This year´s 5th international competition included 80 top realizations from 11 countries that had the chance to win awards in international competitions. “Winning national round means reaching the highest level of excellence. Success in competing with the best ones from all over the world is the height for everyone taking seriously wining and attracting customers and striving for improvements of the overall impression of shopping,” said Phil Day, Director POPAI UK and Ireland. His words reassured us of meaningfulness of our corporate vision that navigates us to create better points-of-sales.
Your DAGO team
LINK TO THE VIDEO NA VIDEO PRESENTATION OF THE WINNING REALISATION: