A snowy Christmas with Pilsner beer? The ideal combination

An unusual shopping experience you don't often get to experience. The Christmas display for Plzeňský Prazdroj, however, did just that thanks to a unique combination of the Pilsner Urquell tradition and unusual technology. It can be seen in stores in the Czech Republic...

We take away eight awards from POPAI Awards 2023, including one gold!

This year's POPAI Awards brought us many smiles! In spite of the top and balanced competition, we have turned nominations several times. Of course, we were most pleased to win 1st place in the Lighting Communication category, where we shone with a premium endcap for...

Take a peek behind the scenes at DAGO and have fun with us

We are busy with work and preparing one exhibition after another. Quality work is a priority for us, but we consider relations between colleagues and a pleasant atmosphere to be equally important. We are all for fun and in between our duties we manage to have a good...

We were there when the rum novelty Ron de Azur originated

For our long-term client STOCK Plzeň-Božkov, we prepared a set of POP media for the launch of a Panamanian rum called Ron de Azur. At first glance, it is clear that the design of POS materials provides customers with much more than just information about the product....


At the biggest world retail Trade Fair Globalshop in American Las Vegas, there was just announced the winner of the 5th POPAI Global Awards. Together with our respectable client Mondelez, we managed to win with the interactive Milka end cap in the category “Food, Grocery & Convenience permanent”. This is also the first Czech project that succeeded at POPAI Global Awards.

This realisation has already won three awards within the Czech national round POPAI CE Awards and thus it got a chance to participate in the highest round of the competition. This week, it has been also nominated among potential category winners of the European competition POPAI Awards Paris.In the national round, except its overall design and processing, jurors were also interested by the multisensory character of the application, respectively the involvement of touch, sight and hearing. Besides its great visibility and interesting appearance, it attracts customers to caress the plush Milka cow head, which draws attention by mooing when recognizing any movement near by. “We are very pleased that we managed to win the award within the global competition just with this realization for Mondelez. We also take it as our contribution building up awareness of the great standard of the Czech in-store communication branch at the international level.“ says Martin Vorel, CEO of our company. Many achievements of this solution might not end as it has been nominated, together with the end cap for Jägermeister, also for the finals of the competition Les POPAI Awards Paris 2015.
Award of the world signification 
This year´s 5th international competition included 80 top realizations from 11 countries that had the chance to win awards in international competitions. “Winning national round means reaching the highest level of excellence. Success in competing with the best ones from all over the world is the height for everyone taking seriously wining and attracting customers and striving for improvements of the overall impression of shopping,” said Phil Day, Director POPAI UK and Ireland. His words reassured us of meaningfulness of our corporate vision that navigates us to create better points-of-sales.

Your DAGO team


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