SK
Coca-Cola bet on sustainability in restaurants
Many restaurants in Czech and Slovak will look much better. They will welcome their guests in newly equipped outdoor and indoor spaces we created for Coca-Cola. We placed emphasis on sustainable development and natural materials.
A car drives out of the Heineken pallet island
Flashing lights, illuminated tube, and 3D effects – these are the most distinctive elements of our pallet island for Zlatý Bažant radlers, which are now catching attention in Slovak stores. Among other things, the display has a relatively unusual function of prompt rebranding.
Cola by Birell placed under a rooster
“It would be great to come closer and take a can,” say customers who have already seen our end cap for the new Cola by Birell in Czech stores. And that is all right! This display wants to stimulate curiosity and the desire to discover.
The Cappy end cap allures you for breakfast
What could be better than starting each day with a delicious breakfast, which includes fresh fruit juice on the table? Our new end cap, we made for Cappy drinks, communicates such a message. It attracts passers-by in a store with its classic materials, stylish lighting and real food.
New office launched in Slovakia
In May, we are opening our first branch office in Slovakia. We have been active in Slovakia since 2018, when one project manager has been working there. The number of customers increased since then, so opening a new office proved to be a logical step.
We produce an adapter “Nakliku”. It minimizes virus transmission
Door handles are a place where large number of bacteria and harmful substances cumulate. So it is important for people to touch these places as little as possible. In cooperation with Tomas Bata University in Zlin, we have developed a special plastic adapter, thanks to which you can open doors with handles by your forearm. Due to the principle of its use, this invention is called “Nakliku”.
Canon shop-in-shop in Ljubljana
The Canon camera manufacturer sells its products in the Czech Republic as well as in more than two hundred other countries. It operates also in Slovenia looking for a way how to introduce its portfolio of printers and cameras to the public. Therefore, it has implemented a design promo-stall to support the displayed goods directly at the point of sale.
With Big Shock! to Dakar Rally
A competition for a ride in the truck, which participates in the world-famous Dakar Rally, is here! The Limited Edition of the Big Shock! energy drink, for which we have designed an end cap and a pallet island display, refers to this competition.
Two best realizations in POP STAR 2019 competition were ours
We regularly participate with our projects in the competition of the Místoprodeje.cz portal for the best in-store realization of the month and we are being successful in it. That is why we are pleased that we have succeeded within the overall assessment for 2019, as our displays won the first and the second positions in the POP STAR competition.
Tullamore D.E.W. gets new bars viewing to Ireland
Customers can find the popular Irish whiskey Tullamore D.E.W. in new bars now. However, we are not talking about a bar in terms of a pub, we are talking about a pallet display we produced and placed into Czech and Slovak retail chains. The distributor of this whiskey, Mast-Jaegermeister, has presented a redesigned visual identity to attract a younger target audience.
Smart display can mix drinks
Mixed drinks and spirits belong to each other. So why don´t we offer recipes how to prepare the right cocktail to our customers directly in a store? Thanks to the new “drink-mixing” display, we have implemented for the company Brown-Forman Czechia, you can just choose a cocktail according to your own taste preferences, print out the recipe and take the right ingredients out of the shelf.
Not only cocktail lovers will appreciate the new “drink-mixing” display, which will advise shoppers in Prague-Letnany Tesco what alcohol, juice, fruit or syrup they need to mix to prepare their favourite drink directly at home. “From the last year´s consumer survey, we have found out that we do not want to sell just an alcohol brand to our customers. We always want to show them the opportunity how to consume goods they bought. And our new advertising display meets all this – actually, it allows each shopper to become a barman for a while,”Tomas Ptacek, Category & Trade Marketing Manager of the company Brown-Forman Czechia, describes the main goal of the P.O.P. medium.
Our company is behind the idea and implementation of the whole display. We have designed, simply and originally, the system of interactivity of the whole application using the gamification of modern technologies. This innovative P.O.P. application offers customers an attractive added value, possibility to get inspired and have fun when shopping, it educates about new possibilities of a traditional product consumption.
Triple experience: shopping, mixing and drinking cocktails
So, how the “drink-mixing” display works? The touch display guides a customer to a drink he will like based on his preferences and shows a concrete recipe. He can print it out using the built-in printer just at the spot or send it to his e-mail. He can also find all the necessary ingredients right in the shelf. “So, customers don´t need to do any extra steps. They can see everything well-arranged on the built-in tablet display with the goods just at hand,” Veronika Dostalova, Senior Project Manager of our company, describes the added value of the advertising display.
The whole application is an example of an in-store communication activity where the experience associated with product consumption is also very important. At the top of the communication, there is the touch screen display guiding customers to drinks they like using simple questions. The initial experience then rises right at the point of sales thanks to an inspiration by original interaction, or atmosphere stimulation towards a new possibility of offered products consumption. The secondary experience then brings the pleasure of the actual preparation and subsequent consumption of bought ingredients.
The display represents a modern shopper-marketing approach, offers plenty of consumption variants and what´s more, it is also easily adapt it for any brand. “We can just change stickers and reprogram the software in the tablet. Thus we can adapt the advertising display very easily for many other events,” concludes Veronika Dostalova.
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