SK
A snowy Christmas with Pilsner beer? The ideal combination
An unusual shopping experience you don't often get to experience. The Christmas display for Plzeňský Prazdroj, however, did just that thanks to a unique combination of the Pilsner Urquell tradition and unusual technology. It can be seen in stores in the Czech Republic...
We take away eight awards from POPAI Awards 2023, including one gold!
This year's POPAI Awards brought us many smiles! In spite of the top and balanced competition, we have turned nominations several times. Of course, we were most pleased to win 1st place in the Lighting Communication category, where we shone with a premium endcap for...
Original POS media for the non-alcoholic segment by Kofola attracts both children and adults
From mid-September, shoppers can meet the new POS displays we have prepared for them in cooperation with the Kofola company at the sales areas of the Albert and Globus chains. Both Ondrášovka and Korunní are gaining attention in Globus hypermarkets as part of the...
Take a peek behind the scenes at DAGO and have fun with us
We are busy with work and preparing one exhibition after another. Quality work is a priority for us, but we consider relations between colleagues and a pleasant atmosphere to be equally important. We are all for fun and in between our duties we manage to have a good...
Unique coffee modules start the collaboration between J.J.Darboven and the Pekárna Martin chain.
At the beginning of the unique project, the idea was to equip the Pekárna Martin bakeries with modules for the range of coffees that the J.J.Darboven company has in its portfolio. It then approached us with the first assignment, which started a relatively long,...
We were there when the rum novelty Ron de Azur originated
For our long-term client STOCK Plzeň-Božkov, we prepared a set of POP media for the launch of a Panamanian rum called Ron de Azur. At first glance, it is clear that the design of POS materials provides customers with much more than just information about the product....
We came with gold and silver from the competition SHOP! Awards Paris 2023
On Thursday, June 15th, the SHOP! Awards Paris ceremony took place at a Gala Evening in Paris, formerly POPAI Awards Paris. Our nominated projects – both registered as realizations made of cardboard – were evaluated by the expert jury as follows: the gold was awarded...
The new premium lager Krušovice Bohém enters the stores spectacularly
Heineken Česká republika, a.s. is coming to the traditionally strong beer market with a new product, the premium lager Krušovice Bohém. From its name itself, it is clear that the solution to the presentation of the brand on the sales floor required creativity and...
Royal Crown Cola attracts the atmosphere of South America for refreshment and competition
In cooperation with Kofola a.s. we have prepared POS carriers for Royal Crown Cola in the Albert and Globus stores, which will allow shoppers to enjoy the peace and quietness of South America. Transferring yourself across the ocean is possible not only thanks to the...
The Slovak soft drink market will be enriched by a new product from Rajec Valley
DAGO in cooperation with Kofola a.s. breathes life into new products of the Rajec spring water brand in sales areas. Traditional Slovak herbs – sweet and sour Sea Buckthorn, delicious Marigold, and refreshing Mint – have been combined with real tea and bring an even...
Salute! You will find the best of Italy in one place
Italians can enjoy life. Their food, summer drinks, and the positive atmosphere they can create around them are famous. The new display for Ultra-Premium Brands is also betting on this and will take you to the sunny Italian streets in a second.
The one-palette display we produced for the popular Italian drinks was aimed at raising awareness of Ultra-Premium Brands’ Italian portfolio and creating our own “Aperitivo Italiano Moment”. So, an experience when the consumer will feel relaxed and like in Italy during a friendly encounter with a great taste experience. “It was also crucial for us to show that everyone can find their drink in the portfolio of Italian brands, whether they prefer sweet or rather bitter tastes. The taste axis included within the display helps to do this,” adds Michal Vávřil, the Brand Manager of the Aperol brand.
Let’s drink a health
At first glance, the shop-in-shop evokes the atmosphere of an Italian kiosk offering alcoholic and non-alcoholic beverages typical for Italy. You can buy Aperol, Campari, Cinzano, and Crodino drinks in just one place. The display is dominated by a board that brings inspiration to refreshing drinks for every taste profile.
To evoke the right summer atmosphere, the display is equipped with an artificial orange tree, a bar top with cardboard glasses, and arranged orange slices, which are the main complement to Italian summer drinks. “As part of the graphic design, apart from the small adjustments that accompany almost every project, we came across the first good design. The key visual was beautifully crafted and worked on all the better,” says Perglová, the Project Manager from Dago, who adds: “So far, we have had very positive feedback, which we are very pleased about.”
Orange leads the dance
The activation, which is characterized by the bright orange colour of Aperol and the playful atmosphere, reflects the social and carefree look of the aperitifs from this Italian family. One pallet is made of a combination of cardboard, honeycomb, and plastic, and is complemented by a model of a large bottle of Aperol. You can see it in Makro stores throughout the Czech Republic.
Your team Dago
Shop in shop at first sight evokes the atmosphere of an Italian stall
Orange leads the dance
To create the right summer atmosphere, the display is equipped with an artificial orange tree
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
