SK
GEM-GEN2 – we have a new information system
Except interesting realizations, our DAGO team can show off another interesting thing. It is a unique tailor-made information system GEM of the second generation based on the Lotus Notes platform by IBM.
“In our company DAG…
Thanks for POPAI CE AWARDS 2016
On Thursday, 24th November, there took place this year´s POPAI Awards ceremony for the best advertisement means in the sphere of in-store communication. And just like last year, our company won most of the awards. We succeede…
DAGO as a partner of the POPAI HORECA research
The segment of hotels, restaurants, pubs, cafes and similar distribution chnnels often uses tools of the P.O.P. communication for a contact with customers. Their function and influence on the consumer behaviour, value of br…
Oral-B ’’boasts’’ of interactive S-in-S in Alza
Oral-B, the brand of needs for dental hygiene of the company Procter&Gamble prepared a new shop-in-shop display for electric toothbrushes for its customers in Alza showrooms. It features premium design, which in addition to…
Pampers attracts moms with its interactive module
Together with the company Procter & Gamble, we have devised how to make a children´s section environment, namely a section of disposable nappies, more attractive and how to educate shoppers. In the chain of Globus supermark…
Jack Daniel’s celebrated its 150th anniversary with original shelves in Tesco stores
On the occasion of the 150th anniversary of the foundation of the first Jack Daniel´s distiller, the company Brown-Forman prepared for its customers a campaign with the limited edition of Jack Daniel´s whiskey and premium pro…
Pet Center – store remodelling
Pet Center, the retailer of goods for pets, redesigns its stores and invites its customers to airier and more modern environment. The modernized concept of in-store design does not concern only newly opened stores, but also…
Original Metaxa party
Together with the company Rémy Cointreau, we came up with an idea how to make upcoming summer parties originally special. For its customers in Bratislava, the company offers a container Metaxa Partyhaus furnished as a livin…
Victory at POPAI Awards Paris for three of our projects
Paris, Prague 16th June 2016 – From this year´s prestigious European contest POPAI Awards Paris, three awards go to the Czech Republic, all of them for projects realized by our company. From France, we will bring one gold,…
Nescafé Dolce Gusto invites for a coffee with a new POP media
The company Nestlé prepared a new branding for coffee lovers and also a bigger package of the popular coffee – Nescafé Dolce Gusto. As a part of the complex support, we realized a modern and elegant display for our client w…
New POS Tullamore D.E.W. shows what Irish barbecue means
Barbecue simply belongs to summer. Hardly anybody can refuse the sun’s rays, whiskey, and well-prepared meat. The new presentation of Irish whiskey Tullamore D.E.W. and its summer barbecue competition.
As part of the Irish Barbecue campaign, 45 full-cardboard single-pallet displays for the Albert and Globus chains have been created and will be installed in June. Already these days, however, consumers can see two two-pallet displays – in Kaufland in Prague and České Budějovice.
“Every project for Tullamore D.E.W. is interesting for us with something. We are very happy to be different in our designs and we never repeat the same thing, so we always accept all assignments as another, new challenge. The adrenaline that the whole process – from development to positioning to stores – brings is amazing,” comments Eva Perglová, the Project Manager from the Dago agency.
It can withstand extreme loads
The two-pallet displays are made of a combination of cardboard and honeycomb and, like the single-pallet displays, these are prepared for extreme loads. The display is filled with bottles, which represent a significant burden. To attract the attention of customers, the two-pallet display is complemented by real elements in the form of grilling charcoal, grilling tools, and a grill from the Weber brand – the main prizes of this summer competition. “POS materials with a specific theme (here it´s grilling) very often evokes impulsive customer behavior, which rapidly increases sales, and our goal was to create such a display for Tullamore D.E.W.. That result is really worth it!” adds Eva Perglová.
The promo campaign was launched in early May and will run until the end of July. Anyone who purchases any of the Tullamore D.E.W. alcoholic beverages can enter the competition. The campaign has its own microsite – www.tullamoregril.cz, which also includes inspirations for Irish barbecues from well-known chefs Marek Pavala and Roman Kóni.
Your team Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
