The energy drink brand Semtex comes together with the communication agency Dago with new shop-in-shops customers can see in selected Albert hypermarkets.
Red Bull is back with a new seasonal edition of its energy drinks.
The producer of the popular Czech beer – Plzeňský Prazdroj - has joined forces with the communication agency Dago. Their joint work resulted in displays in the form of the Jubilee Pilsen Gate and customers could see them in the sales areas of Albert supermarkets and...
The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.
Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
Two years ago, Marek Končitík, the new CEO of Dago, used the Covid situation to completely restructure the company.
A new display from GSK and its brands Odol, Corega, Parodontax, and Sensodyne will show you how to do good oral hygiene.
Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.
Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months.
New POS Tullamore D.E.W. shows what Irish barbecue means
Barbecue simply belongs to summer. Hardly anybody can refuse the sun’s rays, whiskey, and well-prepared meat. The new presentation of Irish whiskey Tullamore D.E.W. and its summer barbecue competition.
As part of the Irish Barbecue campaign, 45 full-cardboard single-pallet displays for the Albert and Globus chains have been created and will be installed in June. Already these days, however, consumers can see two two-pallet displays – in Kaufland in Prague and České Budějovice.
“Every project for Tullamore D.E.W. is interesting for us with something. We are very happy to be different in our designs and we never repeat the same thing, so we always accept all assignments as another, new challenge. The adrenaline that the whole process – from development to positioning to stores – brings is amazing,” comments Eva Perglová, the Project Manager from the Dago agency.
It can withstand extreme loads
The two-pallet displays are made of a combination of cardboard and honeycomb and, like the single-pallet displays, these are prepared for extreme loads. The display is filled with bottles, which represent a significant burden. To attract the attention of customers, the two-pallet display is complemented by real elements in the form of grilling charcoal, grilling tools, and a grill from the Weber brand – the main prizes of this summer competition. “POS materials with a specific theme (here it´s grilling) very often evokes impulsive customer behavior, which rapidly increases sales, and our goal was to create such a display for Tullamore D.E.W.. That result is really worth it!” adds Eva Perglová.
The promo campaign was launched in early May and will run until the end of July. Anyone who purchases any of the Tullamore D.E.W. alcoholic beverages can enter the competition. The campaign has its own microsite – www.tullamoregril.cz, which also includes inspirations for Irish barbecues from well-known chefs Marek Pavala and Roman Kóni.
Your team Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY