SK
The animated car model dominated in Tesco and Globus stores
The producer of confectionery, chewing-gums and pet food Mars recently introduced a campaign for Orbit and Airwaves chewing-gums called “Arrive fresh in a new car!”. Our one-palette display informed of the contest and attracted attention in Tesco and Globus stores especially thanks to a car model with interactive elements.
Our Captain Morgan boat won the prestigious Shop! Global Awards
The famous Captain Morgana sailing ship we made for the company Stock Plzeň-Božkov, won an award of the international association Shop! at the Global Awards competition. From the final ceremonial, which took place in Chicago, USA, we brought home an award for the best marketing in-store project in the strong category of alcoholic and tobacco products.
We brought two gold medals from POPAI Euro Awards 2019
We won totally five medal positions at the Thursday´s finals of the world competition POPAI Euro Awards, in which the best projects from the sphere of in-store advertisement compete with each other. We won with all five March nominations.
Step to the pedals! Birell’s new display allures to the summer relax
How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.
Endcap for Coca-Cola will pull you into the game
Big black puck, two hockey sticks on the sides and enthusiastic funs in the background – these are the most noticeable elements of the end cap we made for Coca-Cola.
The new software will reduce order processing times by up to three quarters
Production in the P.O.S. segment is very complex and many subjects cooperate within it. For a long time already we have wondered how to manage our individual projects more effectively – from the production itself to the product placement in stores.
The fragrance of Fernet Stock is flowing across Makro and Ahold chain stores
We have produced a new display to promote Fernet Stock liqueur for the company Stock, the leading producer of spirits. Stock uses the display since the end of March in Makro stores and its main goal is to introduce new modern design bottle.
More examples of our work and more intense communication. We have launched a new website
Our website has got a new, more modern design and structure. We have added some elements, which will help us to better present our projects to our visitors.
We won 5 nominations at POPAI Awards 2019
From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.
TULLAMORE D.E.W. PRESENTS IN TESCO ITS NEW POP CONCEPT
We produced a new pallet display for the Irish whiskey Tullamore D.E.W. in co-operation with our client and the leading producer of spirits Rémy Cointreau. It was located into selected Tesco CZ and SK stores.We chose cardboard as the main material for the production....
Metaxa home party and pleasant get-together with a Kingswood Rosé cider
We got an opportunity from our clients to develop and implement just two realizations for products from the alcoholic drinks category into stores. One of them is an original shelf Metaxa module advising customers how to create a great home party. The other is a 4palette exposure for a new Kingswood Rosé cider evoking an atmosphere of relaxation with benches.
„In recent years, we are witnessing a shift of preferences when consuming alcohol from bars towards home parties. The Metaxa brand took a liking to this trend and on a long-term basis, provides customers with advices how to enjoy a perfect home party. So the display is supposed to attract and encourage customers to purchase a whole solution of their home parties,“ says Ivana Plevková, the Trade Marketing Specialist of the company RÉMY COINTREAU.
The goal of the in-store activity using the shelf module was to inspire customers by a more comprehensive assortment offer for a single moment of consumption. Achieving this by using a shopping cart located directly in the middle of the module. Its content includes typical ingredients such as crisps, baguettes, soft drinks, but especially bottles of Metaxa. “In the background, there is even graphically illustrated the whole menu for the party table where the emphasis was placed on choosing photos of real meals to evoke an appetite to organize a party. Everything is supported by a distinctive yellow colour and LED lighting at the top of the display,” adds Miroslav Obrátil from our company that make the resulting realization.
We focused on the originality also in the case of the realization for Pilsner Urquell where we provided the complete production of new Kingswood Rosé cider launch solution. We prepared a 4palette exposure with a distinctive element of a real wooden bench for customers. “We wanted to create a final display being mainly in compliance with the overall brand communication and helping to bring a peaceful atmosphere of the Kingswood world into the store environment” explains Oliver Jáchymovský from Pilsner Urquell. The creative agency Addict provided the creative proposal for introducing the new drink variant.
The 4palette display was one of the first elements of the whole concept of the secondary exposure including also an end cap branding, displays and others. The whole exposure is made of cardboard including the 3D spreading tree except the wooden bench. “The main requirement for the realization was mainly the endurance of all elements,” adds Radka Hejduková, the Project Manager of our company. As a part of the installation, there must be also a sufficient supply of bottles not to limit their purchase.
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