Many restaurants in Czech and Slovak will look much better. They will welcome their guests in newly equipped outdoor and indoor spaces we created for Coca-Cola. We placed emphasis on sustainable development and natural materials.
Flashing lights, illuminated tube, and 3D effects – these are the most distinctive elements of our pallet island for Zlatý Bažant radlers, which are now catching attention in Slovak stores. Among other things, the display has a relatively unusual function of prompt rebranding.
“It would be great to come closer and take a can,” say customers who have already seen our end cap for the new Cola by Birell in Czech stores. And that is all right! This display wants to stimulate curiosity and the desire to discover.
What could be better than starting each day with a delicious breakfast, which includes fresh fruit juice on the table? Our new end cap, we made for Cappy drinks, communicates such a message. It attracts passers-by in a store with its classic materials, stylish lighting and real food.
In May, we are opening our first branch office in Slovakia. We have been active in Slovakia since 2018, when one project manager has been working there. The number of customers increased since then, so opening a new office proved to be a logical step.
Door handles are a place where large number of bacteria and harmful substances cumulate. So it is important for people to touch these places as little as possible. In cooperation with Tomas Bata University in Zlin, we have developed a special plastic adapter, thanks to which you can open doors with handles by your forearm. Due to the principle of its use, this invention is called “Nakliku”.
The Canon camera manufacturer sells its products in the Czech Republic as well as in more than two hundred other countries. It operates also in Slovenia looking for a way how to introduce its portfolio of printers and cameras to the public. Therefore, it has implemented a design promo-stall to support the displayed goods directly at the point of sale.
A competition for a ride in the truck, which participates in the world-famous Dakar Rally, is here! The Limited Edition of the Big Shock! energy drink, for which we have designed an end cap and a pallet island display, refers to this competition.
We regularly participate with our projects in the competition of the Místoprodeje.cz portal for the best in-store realization of the month and we are being successful in it. That is why we are pleased that we have succeeded within the overall assessment for 2019, as our displays won the first and the second positions in the POP STAR competition.
Customers can find the popular Irish whiskey Tullamore D.E.W. in new bars now. However, we are not talking about a bar in terms of a pub, we are talking about a pallet display we produced and placed into Czech and Slovak retail chains. The distributor of this whiskey, Mast-Jaegermeister, has presented a redesigned visual identity to attract a younger target audience.
Endcap for Coca-Cola will pull you into the game
Big black puck, two hockey sticks on the sides and enthusiastic funs in the background – these are the most noticeable elements of the end cap we made for Coca-Cola. It refers to the upcoming hockey world championship and it´s goal is to connect this winter sport with the Coca-Cola brand as a well-known supporter of sports activities.
The production of the end cap has been largely influenced by the client´s demand for easy goods handling. “We wanted it to be easy and effective to place goods into a display, but at the same time, not to affect the sufficient brand visibility,” explains Gabriela Mandrikova, the Channel Development Specialist of Coca-Cola Hellenic Bottling Company.
In the production of the end cap we unusually used only cardboard, the customer will find no other material on it. It is quite complicated material, because it is easy to break when forming and bending it. Therefore we had to pattern it several times. No one else in the Czech Republic does purely cardboard branding.
Hockey ambassadors also participate
In the middle of the end cap, a distinctive hockey disc with the championship mascot, Macejk bear, will catch your eye. The bottom of the display has an ice-silver colour, the side of the end cap is lined with a pair of red hockey sticks. Above the display, there “floats” a black cube with the Coca-Cola logo. It imitates the scoreboard on which the actual results show during a real match. “We are trying to bring the hockey atmosphere to the sales area using these elements,” adds Gabriela Mandrikova form Coca-Cola.
In addition, on both sides the topper is completed with proof-press of characteristic of stadium reflectors, which look very realistic. The background is complemented by a photo of hockey fans with one of the two ambassadors of the championship – world-famous hockey players Patrik Elias and Marian Hossa.
The end cap was located in approximately 40 Tesco stores in the Czech Republic and Slovakia. Some of them are also in stores of the Slovak Fresh chain.
After several weeks, when this end cap appeared in stores, we have experienced positive feedback. “We are extremely satisfied with the result. For some customers, after installing the end cap, we managed to extend the exposure time by another month. Great execution on the part of the manufacturer has also proved by a nice event directly from the market, when a customer asked us, whether this end cap could be bought,” adds Gabriela Mandrikova from Coca-Cola Hellenic Bottling Company.
Your DAGO team