The summer relaxed atmosphere should certainly include barbecuing and refreshing beverages cannot be missing. That is how we could sum up the main idea of the campaign “Barbecuing with Coca-Cola”, for which we produced a shop-in-shop with a table and a garden grill.
In Hamleys, the Prague toy store, an entertaining world Hamíkov, where parents can spend their leisure time with their children, was built in cooperation with the company Nutricia. We have created an interactive display for it with the offer of Hami baby food.
The producer of confectionery, chewing-gums and pet food Mars recently introduced a campaign for Orbit and Airwaves chewing-gums called “Arrive fresh in a new car!”. Our one-palette display informed of the contest and attracted attention in Tesco and Globus stores especially thanks to a car model with interactive elements.
The famous Captain Morgana sailing ship we made for the company Stock Plzeň-Božkov, won an award of the international association Shop! at the Global Awards competition. From the final ceremonial, which took place in Chicago, USA, we brought home an award for the best marketing in-store project in the strong category of alcoholic and tobacco products.
We won totally five medal positions at the Thursday´s finals of the world competition POPAI Euro Awards, in which the best projects from the sphere of in-store advertisement compete with each other. We won with all five March nominations.
How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.
Production in the P.O.S. segment is very complex and many subjects cooperate within it. For a long time already we have wondered how to manage our individual projects more effectively – from the production itself to the product placement in stores.
We have produced a new display to promote Fernet Stock liqueur for the company Stock, the leading producer of spirits. Stock uses the display since the end of March in Makro stores and its main goal is to introduce new modern design bottle.
From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.
We produced a new pallet display for the Irish whiskey Tullamore D.E.W. in co-operation with our client and the leading producer of spirits Rémy Cointreau. It was located into selected Tesco CZ and SK stores.We chose cardboard as the main material for the production....
Endcap for Coca-Cola will pull you into the game
Big black puck, two hockey sticks on the sides and enthusiastic funs in the background – these are the most noticeable elements of the end cap we made for Coca-Cola. It refers to the upcoming hockey world championship and it´s goal is to connect this winter sport with the Coca-Cola brand as a well-known supporter of sports activities.
The production of the end cap has been largely influenced by the client´s demand for easy goods handling. “We wanted it to be easy and effective to place goods into a display, but at the same time, not to affect the sufficient brand visibility,” explains Gabriela Mandrikova, the Channel Development Specialist of Coca-Cola Hellenic Bottling Company.
In the production of the end cap we unusually used only cardboard, the customer will find no other material on it. It is quite complicated material, because it is easy to break when forming and bending it. Therefore we had to pattern it several times. No one else in the Czech Republic does purely cardboard branding.
Hockey ambassadors also participate
In the middle of the end cap, a distinctive hockey disc with the championship mascot, Macejk bear, will catch your eye. The bottom of the display has an ice-silver colour, the side of the end cap is lined with a pair of red hockey sticks. Above the display, there “floats” a black cube with the Coca-Cola logo. It imitates the scoreboard on which the actual results show during a real match. “We are trying to bring the hockey atmosphere to the sales area using these elements,” adds Gabriela Mandrikova form Coca-Cola.
In addition, on both sides the topper is completed with proof-press of characteristic of stadium reflectors, which look very realistic. The background is complemented by a photo of hockey fans with one of the two ambassadors of the championship – world-famous hockey players Patrik Elias and Marian Hossa.
The end cap was located in approximately 40 Tesco stores in the Czech Republic and Slovakia. Some of them are also in stores of the Slovak Fresh chain.
After several weeks, when this end cap appeared in stores, we have experienced positive feedback. “We are extremely satisfied with the result. For some customers, after installing the end cap, we managed to extend the exposure time by another month. Great execution on the part of the manufacturer has also proved by a nice event directly from the market, when a customer asked us, whether this end cap could be bought,” adds Gabriela Mandrikova from Coca-Cola Hellenic Bottling Company.
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