SK
The new Heffron rum brand arrived to customers on a ship
Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.
The complete Orion assortment in one place
Nestlé Slovakia will present the comprehensive offer of Orion confectionery as part of a creative endcap in Fresh stores.
Connecting two different concepts Stock met with success
Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov.
Éro Shepherd goes crazy about Brit Meaty Jerky in stores
In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.
Big Shock bet on a creative offer of the complete assortment
For the first time, the Big Shock brand displayed its complete range in one place, as part of a new permanent display at the Globus store in Prague - Čakovice. The creative end cap is the collective work of Al-Namura and our agency. According to available data, after...
Five gold medals from POPAI Awards
This year we can again enjoy our success at the POPAI Awards competition, where we succeeded with five realizations. The display with the Oral B toothbrush was selected as an excellent realization.
Natura water flows through Globus stores
A new pallet island for Coca-Cola HBC should acquaint shoppers with Natura bottled water and point out rebranding. It fits into a broad campaign with a similar goal. It shows the purity of the water from Adršpach with the help of water bubbling between rocks and real, live conifer in the middle.
The crisis helps us to transform
It seems that the subject matter of the current crisis will not leave us soon. We hear about it from all sides, and instead of focusing mainly on work, we constantly think about what will happen. In Dago, we decided to approach this crisis positively and proactively....
Parrot and hologram! JOJO presents itself with colourful displays
These days, JOJO confectionery hardly escapes the attention of most shoppers. For its promotion, we have produced two types of pallet displays you could currently see in selected stores. The first one presents the brand using a hologram; the second one has a plush parrot that lures shoppers.
Becherovka shows the best at the airport
Becherovka from Karlovy Vary has decided to show people from all over the world the best from its portfolio. For this purpose, it uses our shop-in-shop located in a busy place at Prague Airport. Passers-by can even smell some of the herbs from which the well-known alcoholic liqueur is made.
LG trendy shopping in Alza
Together with the LG Electronics brand, we created another interesting project. On the 42 square meters of the Prague Alza Showroom, we participated in the creation of the fully functional shop-in-shop presenting several types of products of black and white appliances together. And all this in a luxurious and fully interactive coat.
“The whole project is unconventional. We wanted to take advantage of the unique space available and also to present a wide range of our products at one point in such a way we can´t see anywhere else yet,” explained Roman Moudrý, GMT manager of the company LG Electronics CZ. And the spectrum is really extensive. Customers can look at home appliances and especially televisions with the most advanced OLED technology in a spacious exposition.
The project is the result of several months of co-operation and reflects the latest trends in requirements customers impose on stores. The quality and visually interesting design of the whole installation is a matter of course, but it is also necessary to address shoppers in a different way. In this case, their attention is attracted by a wide range of possibilities how to interact with the whole space. For example, they can see thoroughly all exposed products and try them as they are fully functional. For example OLED televisions are not just hanging on walls; customers can see their rear sides thanks to a special pull-out system. The project caught attention of the jury of POPAI Awards in Paris as well, who nominated it for the finals in the category of “Architecture of commercial interiors”.
The resulting concept of the shop-in-shop is a complex of many innovative elements and materials creating a luxurious design to bring attention to the whole unit and to emphasize design and image of exposed products. And it gets the attention as Roman Moudrý says: “customers respond very positively to the display, we notice a higher interest in the products thanks to it and especially increased sales,” he explains.
The display is designed to be continually upgraded and could stay on the spot for several years. There is a smaller realization prepared for customers also in Alza Showroom in Bratislava.
Your DAGO team
