SK
Nescafé Dolce Gusto invites for a coffee with a new POP media
The company Nestlé prepared a new branding for coffee lovers and also a bigger package of the popular coffee – Nescafé Dolce Gusto. As a part of the complex support, we realized a modern and elegant display for our client w…
DAGO is a new partner of the POPAI CE research project
The knowledge of the Czech retail market is essential for our work. At the same time we really care about its functioning and hence we, in DAGO, welcomed the possibility to become a partner of the research project of POPAI…
Metaxa home party and pleasant get-together with a Kingswood Rosé cider
We got an opportunity from our clients to develop and implement just two realizations for products from the alcoholic drinks category into stores. One of them is an original shelf Metaxa module advising customers how to cre…
Vitana farmers´ market in hypermarkets
Prague, May 9th 2016 – The company Vitana, the leader in the soup product category, introduced a new line of soups and decided to support their launch using an attractive display. Customers were attracted to the great produ…
POPAI Awards Paris – this year, we were successful again.
Prague, Paris, 7th April 2016 – On Tuesday, the prestigious European competition POPAI Awards Paris announced projects qualified for the June finals. Three of them were realized by our company and it is already evident that…
Pinterest bits
]
Pinterest bits ] In the year 2016, our company has ranked among the brands awarded as Business Superbrands. It is a prestigious prize awarded to brands with an outstanding position on… Together with the company Brown-Forman Czechia distributing premium alcohol brands, as Jack Daniel´s, Pepe Lopez and others, we have created second generation smart displays that can print recipes for mixed drinks according t… The Orion chocolate producer, Nestlé Česko s.r.o., has decided to increase the value of the whole category of these products with our help and also to strengthen the frequency of shoppers within the section by means of an e… Men have a different view of the world. For example, the idea of a woman cooking Christmas dinner or decorating Christmas tree may be stressful for women. Because they imagine the effort they would have to make to create su…
And again, we bring you some of the interesting realizations found on Pinterest.
These realizations and many others can be found on
DAGO is superbrand of the year 2016
Introduction into the mixology in a MAKRO store
Orion lures into the world of confectionery using a chocolate flood
Women and men: when women are shopping for men
JOJO shop-in-shop in TESCO
In August, Nestle gave us the opportunity to create specific shop-in-shops for the popular brand of JOJO candies. So in Czech Tesco stores, there is being created a specific candy world, which will attract customers at first sight. From a far, the shop-in-shop excels with its colourfulness, but more closely your attention will be attracted especially by above-life-size 3D mock-ups of candies, which will then attract more senses. As these are structured and soft as the real candies, they will urge shoppers to touch them.
Nowadays, the candy world works only in Slovakia. „We expect especially highlighting JOJO candies in shopping shelves with confectionery and subsequent increase in sales of confectionery of this brand,” said Juraj Michajlov, Trade Marketing Channel Manager Confectionery for the Czech Republic and Slovak Republic of the company Nestlé Česká republika s.r.o.
LDC display plays candy spots
What this shop-in-shop can really do is to disturb customers from their shopping routine. Not just thanks to its above mentioned playfulness and colourfulness, but mainly by its LED lighting that highlights the products and also the JOJO logo. Also the rear mirror wall reflecting colour-distinctive candy bags make it easier to catch attention.
So which other part of this In-store application helps to sales promotions? It is also the built-in LCD display playing various spots for specific kinds of candies. An important area of the shop-in-shop is also an action zone where latest novelties can be placed. The whole application can be modified for various sizes of packages thanks to its height-adjustable brackets with hooks.
We wish a great rest of summer, Your DAGO team.
Photogallery
Next articles
Eleven awards for DAGO in the prestigious POPAI Awards 2025
30. 11. 2025
A successful run across categories and recognition from an expert jury. DAGO is taking home eleven a...
Introducing Endcap 3.0: When cardboard can take on the role of a permanent display
30. 11. 2025
Realization of a combined display for the brands Jack Daniel’s & Diplomático under the banner...
Monster shop-in-shop with a Formula car: marketing at full throttle
30. 11. 2025
Značka Monster has long positioned itself as a prominent player in the lifestyle and motorsport wor...
DAGO, together with the Rajec brand, transformed the sales area into an oasis of calm for mothers and their babies.
8. 9. 2025
The beginning of summer in selected modern trade stores was marked by tranquility and maternal care....
Zlatý Bažant in a New Light: Two powerful in-store campaigns for redesign and summer refreshment on the Slovak market
17. 8. 2025
Slovak brand Zlatý Bažant has taken a bold step after 24 long years – it has changed the shape o...
We Celebrate Success at Shop! Paris Awards 2025: Two Medals for Czech POP Design
7. 7. 2025
The international Shop! Paris Awards competition is an annual celebration of in-store communication ...
Hockey-themed POP media set from Fernet Stock and Republica captivates shoppers and sports fans alike
3. 5. 2025
As part of the “What team are you drinking for?” campaign, STOCK Plzeň-Božkov relied on a stro...
DAGO Triumphs with L’Oréal Virtual Mirror Project on the International Stage
3. 5. 2025
The L’Oréal Virtual Mirror project, which dominated the POPAI CE Awards in Prague in November 202...
Playful Pallet Displays by DAGO Enticed Shoppers in Slovakia to Join the Fun
3. 5. 2025
Unmissable Fanta with the Motto "Play with Any Color You Like" DAGO, in collaboration with the po...
DAGO Brings the Magical Power of Kláštorná Kalcia Mineral Water to Stores
3. 5. 2025
The Natural Power of Minerals in a Modern Form In selected Tesco hypermarkets, shoppers can step ...
